Digital Equivalent To FREE + Shipping?

[SeanyG]

Hey!

Thanks for reading this thread!

Up until now my business has been offering a DVD for FREE + shipping to get customers into our membership site (continuity).

I did some surveying of my list and 82% preferred to get their content digitally over physically.

I also built a new membership site where all of these videos can be hosted.

This is great news because a) more of these guys want the videos online so this will improve conversions and b) the cost of printing and shipping will be gone so there will be no more Cost Of Goods Sold (meaning more profit)!

But here's the challenge...

What reason can I come up with for charging them a small fee on the signup in order to get their Credit Card for the continuity? "Shipping" used to be the trick but now that I am offering everything digitally, what can I charge them for?

Some ideas:

Download costs?
Hosting costs?
Membership Site Transaction Fee

Any creative ideas you have are appreciated big time!

Thanks again,

~Sean

ps. I know that a lot of IMers will say "Survey results don't always show what the market actually wants and physical products have more perceived value". I have done extensive surveying and my niche is 17 - 25 year old kids that want EVERYTHING digitally.

[SeanyG]

Originally Posted by davidjones

It sounds to me like your using Russel Brunsens idea's

I would use the whole "we use this procces to filter our applicants for serious marketers only, if you cant spend __ then this probably isn't for you!"
Also, "we don't want to give this away for free as it will just end up not being utilized,
we actually care about your success and ant to see you use this information!"

You can even use both!

Or something like that

Hi David,

Thanks for the feedback!

In the IM niche I agree that may be a stronger sell however I have split tested the "you either want it or you don't" and "Free + shipping" offers. The results were highly in favour of the Free + shipping offer even though we were asking almost double for shipping ($9.95) over the "Just buy it" ($4.95)...

Again this market is different. I believe in testing the market and these are the results I got.

Maybe I should split test reasons?

[SeanyG]

Any ideas?

[Paul Myers]

A survey is not a test. It's not clear whether you did both, or you surveyed people and assumed they'd act the way they said they would.

That needs to be clear before anyone can give you more than general speculation.


Paul