Color Conversions Tip Improves Bounce Rate

reapr · 09-17-2008, 12:36 PM

I have several sites that I make minor adjustments to every several weeks. Most of them are wordpress sites that are converted to mini sites.

I remember reading an article a few months back on how color can improve conversions. I never thought that it may play a factor in bounce rate.

I have one site that gets several hundred hits a day but with a bounce rate that has remained at 51-52%. That is not good at all. I you are not familiar with bounce rate wikipedia it.

I made one simple change. After reading that the colors orange or red can create action I changed the bar at the top of my site from black to orange. This changed my bounce rate to 45-46%. I have made no other changes. The products I sell are very niche. I know that bounce rate still not the best.

My average time on site went from about 3:31 to 4:19 and instead of 2.95 pageviews overage it is now at 3.45 pageviews.

Does anyone else have anything to add in the way of color tips?

reapr · 09-17-2008, 02:47 PM

Quote:

Originally Posted by narsticle

Blue is the color of trust.

I have tried blue in the past yes it is a color of trust but I am seeing a big improvement with orange. It is the same orange and a similar bar that you would see on the top page of google analytics.

Phil Spinelli · 09-17-2008, 03:02 PM

We use a "burnt orange" color for our "add to cart" buttons and it works the best.

reapr · 09-17-2008, 05:18 PM

Quote:

Originally Posted by Phil Spinelli

We use a "burnt orange" color for our "add to cart" buttons and it works the best.

The color orange is said to create the most action.

GuruGazette · 09-17-2008, 06:35 PM

Yeah you just have to be careful how much of it you use, and which shade. Too much of some shades of orange end up giving the viewer a headache

reapr · 09-18-2008, 04:37 AM

Quote:

Originally Posted by GuruGazette

Yeah you just have to be careful how much of it you use, and which shade. Too much of some shades of orange end up giving the viewer a headache

I have only converted one bar above the fold much like the google analytics page. I will probably add more to see what happens.

sparrow · 09-18-2008, 05:05 AM

reapr

what is the color # for that orange I want to do a small test myself

Ed

reapr · 09-18-2008, 05:20 AM

Quote:

Originally Posted by sparrow

reapr

what is the color # for that orange I want to do a small test myself

Ed

#FF6D06 is the color I am using.I may try blue for comparison and risk a few sales but I am in it for the long haul.

GrantFreeman · 09-18-2008, 05:33 AM

I'm actually looking for reviewers for a new ebook on Marketing & Color Psychology. If you're interested, you get a free copy for your testimonial.

PM me if you're interested.

Makes you wonder why H. Clinton wears the colors she does while she's on the campaign trail.

G

Phil Spinelli · 09-18-2008, 02:24 PM

this color orange work the best for our webstore

reapr · 09-18-2008, 02:43 PM

Quote:

Originally Posted by Phil Spinelli

this color orange work the best for our webstore

Using the FF plugin colorzilla that color comes up as #F07800

Have you tried other shades of orange? Have you tried Blue or Red?

Phil Spinelli · 09-18-2008, 02:59 PM

I've tried blue, red, gray, and some others.

I read about this color for order buttons, from either Michael Campbell or marketing sherpa, can't remember.

This color seems to attract attention/stand out without hurting your eyes.

Asher · 09-18-2008, 03:09 PM

Hi,

Don't mean to get off-topic but what idea would green send? In terms of links.

Asher

reapr · 09-18-2008, 03:25 PM

Quote:

Originally Posted by Asher

Hi,

Don't mean to get off-topic but what idea would green send? In terms of links.

Asher

Google the following .... "website colors" meaning

It will give you a few good sources.

GarrieWilson · 09-18-2008, 03:29 PM

I wonder what would happen if you used a orange button on as a submit w/ the red/green back ground...

Guess I'll test it.

Nathan Denton · 09-18-2008, 05:04 PM

the proof is in the color!!

pmore · 09-18-2008, 07:12 PM

Interesting results. I'm pretty lazy so I hardly ever test my conversion rates, but I think the next split test I do will involve the color orange!

reapr · 09-19-2008, 05:34 AM

I am trying blue as we speak but orange seems to be out performing by about 15%. Remember I have only changed one element a bar across the top of the site. I think I will try the blue for about a week and go back to orange.

I really wonder if this would vary across products sold and demographics!

Ron Killian · 09-19-2008, 08:31 AM

I have amazon type buttons on my online shop, they are orange, just now thought about it. Never thought about color of the buttons till now. Some more evidence, a big retailer using the color.

Phil Spinelli · 09-19-2008, 08:47 AM

One emotion the color orange can support is "value"

Different colors can support different feelings. I'm pretty sure yellow supports hunger, that's why fast food joints use it. Some fast food joints will use yellow and orange. Hunger and value.

On an another topic, smells work in retail stores. Vanilla is the best, it supports happiness and feeling good.

09-17-2008, 12:36 PM	#1
reapr Redneck Warrior War Room Member Join Date: May 2008 Location: Pacific North West, WA, USA Posts: 997 Thanks: 52 Thanked 67 Times in 61 Posts	Color Conversions Tip Improves Bounce Rate I have several sites that I make minor adjustments to every several weeks. Most of them are wordpress sites that are converted to mini sites. I remember reading an article a few months back on how color can improve conversions. I never thought that it may play a factor in bounce rate. I have one site that gets several hundred hits a day but with a bounce rate that has remained at 51-52%. That is not good at all. I you are not familiar with bounce rate wikipedia it. I made one simple change. After reading that the colors orange or red can create action I changed the bar at the top of my site from black to orange. This changed my bounce rate to 45-46%. I have made no other changes. The products I sell are very niche. I know that bounce rate still not the best. My average time on site went from about 3:31 to 4:19 and instead of 2.95 pageviews overage it is now at 3.45 pageviews. Does anyone else have anything to add in the way of color tips?

09-17-2008, 03:02 PM	#3
Phil Spinelli Active Warrior War Room Member Join Date: Aug 2008 Posts: 71 Thanks: 4 Thanked 20 Times in 4 Posts	Re: Color Conversions Tip Improves Bounce Rate We use a "burnt orange" color for our "add to cart" buttons and it works the best.

09-17-2008, 06:35 PM	#5
GuruGazette AKA Kathy/EPerceptions War Room Member Join Date: Jun 2004 Location: Southern Arizona Posts: 1,751 Thanks: 47 Thanked 228 Times in 57 Posts Social Networking	Re: Color Conversions Tip Improves Bounce Rate Yeah you just have to be careful how much of it you use, and which shade. Too much of some shades of orange end up giving the viewer a headache
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09-18-2008, 05:05 AM	#7
sparrow UnderGround SEO Guy War Room Member Join Date: Jun 2004 Location: MA. Posts: 2,358 Thanks: 32 Thanked 95 Times in 76 Posts	Re: Color Conversions Tip Improves Bounce Rate reapr what is the color # for that orange I want to do a small test myself Ed
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09-18-2008, 05:33 AM	#9
GrantFreeman Freeman Creations War Room Member Join Date: Nov 2006 Location: In the merry land of oz Posts: 1,078 Blog Entries: 6 Thanks: 273 Thanked 60 Times in 35 Posts Social Networking Contact Info	Re: Color Conversions Tip Improves Bounce Rate I'm actually looking for reviewers for a new ebook on Marketing & Color Psychology. If you're interested, you get a free copy for your testimonial. PM me if you're interested. Makes you wonder why H. Clinton wears the colors she does while she's on the campaign trail. G

09-18-2008, 02:24 PM	#10
Phil Spinelli Active Warrior War Room Member Join Date: Aug 2008 Posts: 71 Thanks: 4 Thanked 20 Times in 4 Posts	Re: Color Conversions Tip Improves Bounce Rate this color orange work the best for our webstore

09-18-2008, 02:59 PM	#12
Phil Spinelli Active Warrior War Room Member Join Date: Aug 2008 Posts: 71 Thanks: 4 Thanked 20 Times in 4 Posts	Re: Color Conversions Tip Improves Bounce Rate I've tried blue, red, gray, and some others. I read about this color for order buttons, from either Michael Campbell or marketing sherpa, can't remember. This color seems to attract attention/stand out without hurting your eyes.

09-18-2008, 03:09 PM	#13
Asher SG Lurker Warrior War Room Member Join Date: Jul 2008 Location: Singapore. Posts: 1,788 Blog Entries: 69 Thanks: 509 Thanked 295 Times in 173 Posts Social Networking Contact Info	Re: Color Conversions Tip Improves Bounce Rate Hi, Don't mean to get off-topic but what idea would green send? In terms of links. Asher
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09-18-2008, 03:29 PM	#15
GarrieWilson GarrieWilson.com War Room Member Join Date: Jul 2006 Location: Mount Vernon, IL Posts: 4,366 Blog Entries: 20 Thanks: 550 Thanked 342 Times in 208 Posts Social Networking	Re: Color Conversions Tip Improves Bounce Rate I wonder what would happen if you used a orange button on as a submit w/ the red/green back ground... Guess I'll test it.
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09-18-2008, 05:04 PM	#16
Nathan Denton HyperActive Warrior War Room Member Join Date: Jun 2008 Location: Melbourne, Australia. Posts: 282 Thanks: 21 Thanked 17 Times in 17 Posts Social Networking Contact Info	Re: Color Conversions Tip Improves Bounce Rate the proof is in the color!!
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09-18-2008, 07:12 PM	#17
pmore HyperActive Warrior Join Date: Jul 2008 Posts: 194 Thanks: 0 Thanked 1 Time in 1 Post	Re: Color Conversions Tip Improves Bounce Rate Interesting results. I'm pretty lazy so I hardly ever test my conversion rates, but I think the next split test I do will involve the color orange!

09-19-2008, 05:34 AM	#18
reapr Redneck Warrior War Room Member Join Date: May 2008 Location: Pacific North West, WA, USA Posts: 997 Thanks: 52 Thanked 67 Times in 61 Posts	Re: Color Conversions Tip Improves Bounce Rate I am trying blue as we speak but orange seems to be out performing by about 15%. Remember I have only changed one element a bar across the top of the site. I think I will try the blue for about a week and go back to orange. I really wonder if this would vary across products sold and demographics!

09-19-2008, 08:31 AM	#19
Ron Killian Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Michigan, USA. Posts: 1,548 Blog Entries: 17 Thanks: 86 Thanked 130 Times in 104 Posts Social Networking Contact Info	Re: Color Conversions Tip Improves Bounce Rate I have amazon type buttons on my online shop, they are orange, just now thought about it. Never thought about color of the buttons till now. Some more evidence, a big retailer using the color.
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09-19-2008, 08:47 AM	#20
Phil Spinelli Active Warrior War Room Member Join Date: Aug 2008 Posts: 71 Thanks: 4 Thanked 20 Times in 4 Posts	Re: Color Conversions Tip Improves Bounce Rate One emotion the color orange can support is "value" Different colors can support different feelings. I'm pretty sure yellow supports hunger, that's why fast food joints use it. Some fast food joints will use yellow and orange. Hunger and value. On an another topic, smells work in retail stores. Vanilla is the best, it supports happiness and feeling good.