I remember reading an article a few months back on how color can improve conversions. I never thought that it may play a factor in bounce rate.
I have one site that gets several hundred hits a day but with a bounce rate that has remained at 51-52%. That is not good at all. I you are not familiar with bounce rate wikipedia it.
I made one simple change. After reading that the colors orange or red can create action I changed the bar at the top of my site from black to orange. This changed my bounce rate to 45-46%. I have made no other changes. The products I sell are very niche. I know that bounce rate still not the best.
My average time on site went from about 3:31 to 4:19 and instead of 2.95 pageviews overage it is now at 3.45 pageviews.
Does anyone else have anything to add in the way of color tips?