Salesletter Fonts

Scott Ames · 10-03-2009, 11:19 AM

What fonts do you use for sales letters and why? I know some fonts are easier to read, some look cartoonish, some look professional and some are unreadable.

I lean toward Time New Roman or Tahoma, but is there one font that is better for conversion than others?

mikestenger · 10-03-2009, 11:26 AM

Big fat bolded Tahoma for headlines, arial for main text. Arial seems the easiest on the eyes but Verdana is a close runner up.

Richard B Riddick · 10-03-2009, 11:29 AM

Arial tests well. Tahoma and Impact test well for heads and sub-heads.

Interestingly, so does Helvetica.

Akky · 10-03-2009, 11:38 AM

What do ya say about Georgia?, I really like Georgia

, Arial and Verdana.

10-03-2009, 11:19 AM	#1
Scott Ames I'm getting fat War Room Member Join Date: Jun 2006 Location: West of Rockies Posts: 4,811 Thanks: 197 Thanked 304 Times in 168 Posts	Salesletter Fonts What fonts do you use for sales letters and why? I know some fonts are easier to read, some look cartoonish, some look professional and some are unreadable. I lean toward Time New Roman or Tahoma, but is there one font that is better for conversion than others?
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10-03-2009, 11:26 AM	#2
mikestenger Business Connoisseur Join Date: May 2009 Location: Cincinnati, OH Posts: 139 Thanks: 16 Thanked 37 Times in 32 Posts Social Networking Contact Info	Re: Salesletter Fonts Big fat bolded Tahoma for headlines, arial for main text. Arial seems the easiest on the eyes but Verdana is a close runner up.
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10-03-2009, 11:29 AM	#3
Richard B Riddick Warrior Member Join Date: Nov 2008 Posts: 6 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Salesletter Fonts Arial tests well. Tahoma and Impact test well for heads and sub-heads. Interestingly, so does Helvetica.

10-03-2009, 11:38 AM	#4
Akky Flipping Wizard ;) War Room Member Join Date: Apr 2009 Posts: 266 Thanks: 57 Thanked 38 Times in 35 Posts Social Networking Contact Info	Re: Salesletter Fonts What do ya say about Georgia?, I really like Georgia , Arial and Verdana.
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