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Old 10-03-2009, 11:19 AM   #1
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Default Salesletter Fonts

What fonts do you use for sales letters and why? I know some fonts are easier to read, some look cartoonish, some look professional and some are unreadable.

I lean toward Time New Roman or Tahoma, but is there one font that is better for conversion than others?

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Old 10-03-2009, 11:26 AM   #2
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Default Re: Salesletter Fonts

Big fat bolded Tahoma for headlines, arial for main text. Arial seems the easiest on the eyes but Verdana is a close runner up.

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Old 10-03-2009, 11:29 AM   #3
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Default Re: Salesletter Fonts

Arial tests well. Tahoma and Impact test well for heads and sub-heads.

Interestingly, so does Helvetica.
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Old 10-03-2009, 11:38 AM   #4
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Default Re: Salesletter Fonts

What do ya say about Georgia?, I really like Georgia , Arial and Verdana.

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