is it the Story? or the product that counts?
After a little research, I figured out why...
Stories are "hardwired" into humans. It's the basic way that we communicate and has been since the dawn of time. Even when we were hunter/gatherers, the evenings were filled with nothing but stories of the days hunt or catch. "The one that got away" type storys.
In the middle ages, the stories consisted of conquests and battles.
And today, although much shorter, it's the interesting story and the story teller that get the attention. Even Movies and TV shows are nothing but storys. Jokes are just very short storys.
So why bring this up?
Because whether you are writing an eBook, creating a product, or writing a sales page - it's really how you tell the story that will determine the success of the product or the sales page.
I think if more new people in IM would concentrate on telling a good story, most of the other things would take care of themselves...because...
everyone LOVES a good story.
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