how much are good leads worth

stevebcfc · 10-03-2009, 02:36 PM

Just a quick question, i get between 5 to 15 leads per day they are people who are looking for business opportunities, and are trying to make money online, if i decided to sell these leads how much do you think they are worth, i always get there home address, e mail, some leave phone numbers thats optional, i even get there ip address, thanks for your advice. steve.

Alexa Smith · 10-03-2009, 03:08 PM

I don't think business opportunity leads really have any measurable value without the phone number, Steve. Certainly none of my network marketing friends would be interested in buying any "email/postal only" leads.

With the phone number, that's a different proposition altogether, and their value would then depend on:-

(i) the type of wording they've responded to ("business opportunity leads" who have responded to "work-at-home" wording are not worth nearly as much)

(ii) whether they were incentivized in any way (people entering a "free prize draw" are not really "leads" at all)

(iii) how recently they were generated

(iv) whether they're being offered exclusively or to other puchasers, and if so to how many and over what time-period

winebuddy · 10-03-2009, 03:11 PM

Steve,
it depends on how you captured them. if you got them from a signup for a freebie, then they might be worth a dime each or even up to 50 cents each.

If you got them from selling something and then they opted in, then they could be worth as much as $10 each - depending on the price of the item they have previously purchased.

I get about 15 leads a day in an IM niche and to me, they are worth about $4 each every month. But it all depends on method of capture and whether they have already purchased or not.

Troy_Phillips · 10-03-2009, 03:20 PM

I average about 200 total leads a day in a variety of different niches .

Some of these are freebie seekers and never buy . Some are people who want the freebie but are not interested in the upsale or the back end .

Some purchase the OTO and never buy anything else .

Some buy everything I send out

Each different class of leads are worth a different price .

The great thing about online is that all you have to have in a lead is a portion of your autoresponder, hosting, and internet connection fees .

Tom Brite · 10-03-2009, 03:25 PM

I would personally keep them and market to them yourself.

A few emails to them a week or even just a month and you could set yourself up for some good money making.

After all if 10% buys from every email and the commission is say $100 or even just $50 then you have then got alot of money coming in each year from that alone, especially if your list size keeps growing!

Tom Brite

DogScout · 10-03-2009, 03:34 PM

The leads are worth more to you than to someone else if they opted in at your site. Getting emails with content from you and then an occasional suggestion to buy something, (either your own product, one you affiliate for or a JV product) has a lot more credibility from the place they opted in at then an email out of the blue from some one who you sold them to!
(when I get random emails from someone I don't know, I don't even open them.)

10-03-2009, 02:36 PM	#1
stevebcfc Active Warrior Join Date: May 2009 Posts: 83 Thanks: 14 Thanked 11 Times in 10 Posts	how much are good leads worth Just a quick question, i get between 5 to 15 leads per day they are people who are looking for business opportunities, and are trying to make money online, if i decided to sell these leads how much do you think they are worth, i always get there home address, e mail, some leave phone numbers thats optional, i even get there ip address, thanks for your advice. steve.

10-03-2009, 03:08 PM	#2
Alexa Smith Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008 Posts: 13,640 Thanks: 7,505 Thanked 9,538 Times in 4,944 Posts	Re: how much are good leads worth I don't think business opportunity leads really have any measurable value without the phone number, Steve. Certainly none of my network marketing friends would be interested in buying any "email/postal only" leads. With the phone number, that's a different proposition altogether, and their value would then depend on:- (i) the type of wording they've responded to ("business opportunity leads" who have responded to "work-at-home" wording are not worth nearly as much) (ii) whether they were incentivized in any way (people entering a "free prize draw" are not really "leads" at all) (iii) how recently they were generated (iv) whether they're being offered exclusively or to other puchasers, and if so to how many and over what time-period
	Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

10-03-2009, 03:11 PM	#3
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	Re: how much are good leads worth Steve, it depends on how you captured them. if you got them from a signup for a freebie, then they might be worth a dime each or even up to 50 cents each. If you got them from selling something and then they opted in, then they could be worth as much as $10 each - depending on the price of the item they have previously purchased. I get about 15 leads a day in an IM niche and to me, they are worth about $4 each every month. But it all depends on method of capture and whether they have already purchased or not.
	sign up for ~good stuff~ \| $20k in 13 Days? \| HANDS FREE Income \| Page 1 in 15 Minutes? *"Knowledge is NOT power...ACTION on Knowledge is power"*

10-03-2009, 03:20 PM	#4
Troy_Phillips Senior Warrior Member War Room Member Join Date: May 2009 Location: North Ga. Posts: 1,676 Blog Entries: 2 Thanks: 946 Thanked 505 Times in 325 Posts Social Networking	Re: how much are good leads worth I average about 200 total leads a day in a variety of different niches . Some of these are freebie seekers and never buy . Some are people who want the freebie but are not interested in the upsale or the back end . Some purchase the OTO and never buy anything else . Some buy everything I send out Each different class of leads are worth a different price . The great thing about online is that all you have to have in a lead is a portion of your autoresponder, hosting, and internet connection fees .
	One Week FREE Coaching ... See If I Am The Real Deal Or Not ... No Credit Card Needed ... Full

10-03-2009, 03:25 PM	#5
Tom Brite Banned War Room Member Join Date: Apr 2009 Location: UK and France Posts: 1,103 Thanks: 261 Thanked 188 Times in 100 Posts Social Networking Contact Info	Re: how much are good leads worth I would personally keep them and market to them yourself. A few emails to them a week or even just a month and you could set yourself up for some good money making. After all if 10% buys from every email and the commission is say $100 or even just $50 then you have then got alot of money coming in each year from that alone, especially if your list size keeps growing! Tom Brite

10-03-2009, 03:34 PM	#6
DogScout Self Unemployed War Room Member Join Date: Jun 2009 Location: Florida Posts: 2,343 Thanks: 697 Thanked 628 Times in 373 Posts Social Networking	Re: how much are good leads worth The leads are worth more to you than to someone else if they opted in at your site. Getting emails with content from you and then an occasional suggestion to buy something, (either your own product, one you affiliate for or a JV product) has a lot more credibility from the place they opted in at then an email out of the blue from some one who you sold them to! (when I get random emails from someone I don't know, I don't even open them.)
	Otis's Blog (Own The Internet, Silly) Breast Cancer Support - Breast Cancer Information Paint Shop Tubes - Free images - Free Graphics - Free Photos - 3D - Poser Tubes - Scrap Kits