Low optin form conversion

goodmast3r · 10-03-2009, 02:51 PM

Hi guys, do you see anything wrong with my opt-in page. I have a low conversion rate arount 10%. The page is Etravelogy.com Thanks

Ian

Alexa Smith · 10-03-2009, 03:01 PM

I'm rather surprised, because I think it looks pretty good. It apparently has absolutely none of the obvious things wrong with it that one half-expects to see when people ask this question!

So, I can't help wondering whether your opt-in rate is actually related to the traffic that's getting to the page, rather than to the page itself?

(You might put "A" in the heading so that it says "How To Travel On A Budget" rather than "How To Travel On Budget", and the same thing lower down so that it says "I'm offering a free e-book" rather than just "I'm offering free e-book" - but obviously I'm not suggesting at all that these changes would really improve your opt-in rate!).

JayXtreme · 10-03-2009, 03:16 PM

I would cut down the text on the page..

Remove any need to scroll for people with smaller monitors/screens.

Reduce your opt-in boxes to one single box and one single piece of information required (e-mail only).

Move your one single optin box and call to action to the right hand side of the page. Midway down.

5 compelling bullet points down the left hand side.

Correct the spelling errors that Alexa pointed out above me.

Finally.. do some more research on your niche market. You clearly aren't associating with them as well as you should be.

Wording and phrases need to be changed to fit more in line with your target demographic.

Think of your customer, tell them that you will give them what they want on the page, but hold what they want behind the opt-in

Peace

Jay

p.s. All of the above is my opinion and you should really test different things.

mikeyman120 · 10-03-2009, 03:31 PM

Move the image up to the top. Use a bigger image if you can.

zakiprofit · 10-03-2009, 03:32 PM

I believe you should
1. change the background color..
2. Try to make the squeeze page simple and shorter.
Try to minimize the content and sentences

goodmast3r · 10-03-2009, 11:25 PM

I just realize that I use the wrong bullet list for the page. That is terrible. I use an insurance list rather than traveling list. I copy paste the list and forgot to change it. I've change the optin form now. Looks better. Thanks

Jay Es · 10-04-2009, 12:23 AM

design issues aside...

besides the landing/optin page, the SOURCE and quality of the traffic is super important. Are you getting qualified leads and traffic? and getting targeted traffic from multiple sources?

questions:

1. Where and how are you getting your traffic?
2. Is this conversion rate the same across different traffic sources? e.g. ppc, seo, article marketing?
3. if you're doing ppc, are you tracking conversion by keywords and are the optin rates different by your keywords?

Floyd Fisher · 10-04-2009, 05:57 PM

Some things that grab me right off the bat.

1. No compelling headline. You need a headline that grabs their attention, so they keep reading.

2. The text is left justified. It should be centered on the page.

Hope this helps.

Joe Giannetti · 10-04-2009, 06:02 PM

I think Jay's answer nails it pretty good.

goodmast3r · 10-04-2009, 08:27 PM

I'm going to try Floyd Fisher Idea. S/UD is 7.1% now

Chris Thompson · 10-04-2009, 08:40 PM

You need a compelling headline ... something that makes me want to keep reading. The font you are using is small for the headline, "Yes, I want ..." I would beef up the size and change it to a question "Do you want to discover ..."

Use capitalization on every word in your headline except for words like a, the, of, etc.

jasonl70 · 10-04-2009, 10:30 PM

the thing that jumps out at me: it seems HEAVILY feature-centric, and not benefits.

Now, I've had feature-centric work for me on squeeze pages, but it would be stuff like:
"learn how to travel europe on $100 a week"
"summer in paradise on a student budget"
and so on.. as is, your page is not saying much that is very exciting.

SolomonHuey · 10-04-2009, 11:06 PM

Yup, lack of a headline stands out big for me also.

I'd also recommend varying your calls to action and find other ways to say "free".

Also, I feel your bullet points could be improved quite a bit. For Example:

Tips for traveling on a budget =>
X Simple Tips To Travel Around The World On A Shoe-String Budget!

How planning your trip can save you money =>
The One Easy Tip You Can Do NOW That Will Save You Massive Cash On Your Next Vacation

Checklists and Other Money-related matters when traveling =>
An Instant Travel Checklist So You're Only Concern Is How Much FUN You'll Have On Your Next Vacation!

Hopefully that helps!

Solomon Huey

itsliz · 10-04-2009, 11:26 PM

Image doesn't look quite right, seems to be low quality

No headline

Not specific

No benefits

No idea what SMART travel goals are, and what they do for me (again, benefits. most people don't want to 'travel on a budget', they want to buy things they couldn't normally afford, etc.)

actionplanbiz · 10-05-2009, 12:50 AM

i think maybe separating your headline. or create another headline on top of the opt in box. or you can move the opt in to the side. using impact font can help for headlines

also you might what your bullets to be going after your 1st paragraph
and put your 2nd paragraph after your bullets.

arrows pointing to your opt in box will help

have something that calls them to take action. Telling them to "Sign Up Now"

Keep your messeges short as possible"

Example "I am offering a free ebook on how to travel on a budget"

to: "F-R-E-E how to Travel with Close to NO Money E-book!"

or : "Discover How to Travel on a Budget"

I hope this helps

goodmast3r · 10-05-2009, 06:52 AM

Thanks every one. I've learn so many thing today. Here's the newest version of the optin page. Etravelogy.com

goodmast3r · 10-06-2009, 05:30 AM

here's some interesting stats.
source | page view | S/UD
facebook ad | 80 | 13.8%
google | 19 | 0%
yahoo | 3 | 0%

Jag82 · 10-06-2009, 06:06 AM

Hi Goodmast3r:

I found 1 major thing missing.

And that's specificity

You may want to throw in some figures like ...save up to $350 or 46.5% in travelling expenses...

And also throw in some actual destination names like...Barcelona...Milan...Sydney
etc

Try adding in some images of the holiday destination mentioned...and test if they help in the conversion.

Good luck!
Jag

goodmast3r · 10-06-2009, 06:12 AM

Good idea Jag82

goodmast3r · 10-06-2009, 07:27 AM

Will great graphics/design like this http://www.warriorforum.com/warrior-...made-easy.html helps the conversion rate?

Floyd Fisher · 10-06-2009, 09:10 PM

Quote:

Originally Posted by goodmast3r

Will great graphics/design like this http://www.warriorforum.com/warrior-...made-easy.html helps the conversion rate?

All that stuff does is distract the prospect.

Learn the good techniques, and you'll do far better.

10-03-2009, 02:51 PM	#1
goodmast3r HyperActive Warrior War Room Member Join Date: Dec 2007 Location: , , . Posts: 337 Thanks: 30 Thanked 5 Times in 5 Posts Social Networking Contact Info	Low optin form conversion Hi guys, do you see anything wrong with my opt-in page. I have a low conversion rate arount 10%. The page is Etravelogy.com Thanks Ian
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10-03-2009, 03:01 PM	#2
Alexa Smith Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008 Posts: 13,583 Thanks: 7,474 Thanked 9,482 Times in 4,924 Posts	Re: Low optin form conversion I'm rather surprised, because I think it looks pretty good. It apparently has absolutely none of the obvious things wrong with it that one half-expects to see when people ask this question! So, I can't help wondering whether your opt-in rate is actually related to the traffic that's getting to the page, rather than to the page itself? (You might put "A" in the heading so that it says "How To Travel On A Budget" rather than "How To Travel On Budget", and the same thing lower down so that it says "I'm offering a free e-book" rather than just "I'm offering free e-book" - but obviously I'm not suggesting at all that these changes would really improve your opt-in rate!).
	Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

10-03-2009, 03:16 PM	#3
JayXtreme Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too Posts: 4,120 Blog Entries: 3 Thanks: 2,885 Thanked 1,344 Times in 710 Posts Social Networking	Re: Low optin form conversion I would cut down the text on the page.. Remove any need to scroll for people with smaller monitors/screens. Reduce your opt-in boxes to one single box and one single piece of information required (e-mail only). Move your one single optin box and call to action to the right hand side of the page. Midway down. 5 compelling bullet points down the left hand side. Correct the spelling errors that Alexa pointed out above me. Finally.. do some more research on your niche market. You clearly aren't associating with them as well as you should be. Wording and phrases need to be changed to fit more in line with your target demographic. Think of your customer, tell them that you will give them what they want on the page, but hold what they want behind the opt-in Peace Jay p.s. All of the above is my opinion and you should really test different things.
	Bare Murkage.........

10-03-2009, 03:31 PM	#4
mikeyman120 Mike-Nagle.com War Room Member Join Date: Jan 2008 Location: NY, USA Posts: 984 Thanks: 180 Thanked 172 Times in 102 Posts Social Networking	Re: Low optin form conversion Move the image up to the top. Use a bigger image if you can.

10-03-2009, 03:32 PM	#5
zakiprofit The good guy Join Date: Oct 2008 Location: Malaysia Posts: 99 Thanks: 2 Thanked 7 Times in 6 Posts Contact Info	Re: Low optin form conversion I believe you should 1. change the background color.. 2. Try to make the squeeze page simple and shorter. Try to minimize the content and sentences

10-03-2009, 11:25 PM	#6
goodmast3r HyperActive Warrior War Room Member Join Date: Dec 2007 Location: , , . Posts: 337 Thanks: 30 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Low optin form conversion I just realize that I use the wrong bullet list for the page. That is terrible. I use an insurance list rather than traveling list. I copy paste the list and forgot to change it. I've change the optin form now. Looks better. Thanks
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10-04-2009, 12:23 AM	#7
Jay Es Website Psychologist Join Date: Dec 2005 Location: Seattle , USA. Posts: 62 Thanks: 4 Thanked 3 Times in 2 Posts Social Networking	Re: Low optin form conversion design issues aside... besides the landing/optin page, the SOURCE and quality of the traffic is super important. Are you getting qualified leads and traffic? and getting targeted traffic from multiple sources? questions: 1. Where and how are you getting your traffic? 2. Is this conversion rate the same across different traffic sources? e.g. ppc, seo, article marketing? 3. if you're doing ppc, are you tracking conversion by keywords and are the optin rates different by your keywords?

10-04-2009, 05:57 PM	#8
Floyd Fisher Senior Warrior Member War Room Member Join Date: Mar 2003 Location: , , . Posts: 5,430 Thanks: 274 Thanked 183 Times in 140 Posts	Re: Low optin form conversion Some things that grab me right off the bat. 1. No compelling headline. You need a headline that grabs their attention, so they keep reading. 2. The text is left justified. It should be centered on the page. Hope this helps.
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10-04-2009, 06:02 PM	#9
Joe Giannetti Advanced Warrior Join Date: Apr 2007 Location: Meriden Ct USA Posts: 543 Thanks: 27 Thanked 13 Times in 12 Posts Social Networking	Re: Low optin form conversion I think Jay's answer nails it pretty good.
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10-04-2009, 08:27 PM	#10
goodmast3r HyperActive Warrior War Room Member Join Date: Dec 2007 Location: , , . Posts: 337 Thanks: 30 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Low optin form conversion I'm going to try Floyd Fisher Idea. S/UD is 7.1% now
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10-04-2009, 08:40 PM	#11
Chris Thompson Advanced Warrior War Room Member Join Date: Oct 2008 Location: Canada Posts: 946 Thanks: 17 Thanked 182 Times in 119 Posts Social Networking	Re: Low optin form conversion You need a compelling headline ... something that makes me want to keep reading. The font you are using is small for the headline, "Yes, I want ..." I would beef up the size and change it to a question "Do you want to discover ..." Use capitalization on every word in your headline except for words like a, the, of, etc.
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10-04-2009, 10:30 PM	#12
jasonl70 Software Developer War Room Member Join Date: Feb 2007 Location: Ohio , USA. Posts: 2,273 Thanks: 416 Thanked 408 Times in 250 Posts	Re: Low optin form conversion the thing that jumps out at me: it seems HEAVILY feature-centric, and not benefits. Now, I've had feature-centric work for me on squeeze pages, but it would be stuff like: "learn how to travel europe on $100 a week" "summer in paradise on a student budget" and so on.. as is, your page is not saying much that is very exciting.
	-Jason

10-04-2009, 11:06 PM	#13
SolomonHuey 26,000+ List & Growing =) War Room Member Join Date: Sep 2008 Location: USA Posts: 277 Blog Entries: 7 Thanks: 34 Thanked 35 Times in 28 Posts Social Networking	Re: Low optin form conversion Yup, lack of a headline stands out big for me also. I'd also recommend varying your calls to action and find other ways to say "free". Also, I feel your bullet points could be improved quite a bit. For Example: Tips for traveling on a budget => X Simple Tips To Travel Around The World On A Shoe-String Budget! How planning your trip can save you money => The One Easy Tip You Can Do NOW That Will Save You Massive Cash On Your Next Vacation Checklists and Other Money-related matters when traveling => An Instant Travel Checklist So You're Only Concern Is How Much FUN You'll Have On Your Next Vacation! Hopefully that helps! Solomon Huey
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10-04-2009, 11:26 PM	#14
itsliz HyperActive Warrior Join Date: Feb 2009 Location: Depends on the season Posts: 148 Thanks: 4 Thanked 25 Times in 17 Posts	Re: Low optin form conversion Image doesn't look quite right, seems to be low quality No headline Not specific No benefits No idea what SMART travel goals are, and what they do for me (again, benefits. most people don't want to 'travel on a budget', they want to buy things they couldn't normally afford, etc.)
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10-05-2009, 12:50 AM	#15
actionplanbiz edgedweapons War Room Member Join Date: May 2009 Posts: 960 Thanks: 169 Thanked 64 Times in 62 Posts Social Networking	Re: Low optin form conversion i think maybe separating your headline. or create another headline on top of the opt in box. or you can move the opt in to the side. using impact font can help for headlines also you might what your bullets to be going after your 1st paragraph and put your 2nd paragraph after your bullets. arrows pointing to your opt in box will help have something that calls them to take action. Telling them to "Sign Up Now" Keep your messeges short as possible" Example "I am offering a free ebook on how to travel on a budget" to: "F-R-E-E how to Travel with Close to NO Money E-book!" or : "Discover How to Travel on a Budget" I hope this helps
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10-05-2009, 06:52 AM	#16
goodmast3r HyperActive Warrior War Room Member Join Date: Dec 2007 Location: , , . Posts: 337 Thanks: 30 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Low optin form conversion Thanks every one. I've learn so many thing today. Here's the newest version of the optin page. Etravelogy.com
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10-06-2009, 05:30 AM	#17
goodmast3r HyperActive Warrior War Room Member Join Date: Dec 2007 Location: , , . Posts: 337 Thanks: 30 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Low optin form conversion here's some interesting stats. source \| page view \| S/UD facebook ad \| 80 \| 13.8% google \| 19 \| 0% yahoo \| 3 \| 0%
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10-06-2009, 06:06 AM	#18
Jag82 Create More Value War Room Member Join Date: Nov 2006 Location: Small World Posts: 1,108 Blog Entries: 2 Thanks: 371 Thanked 529 Times in 154 Posts Social Networking Contact Info	Re: Low optin form conversion Hi Goodmast3r: I found 1 major thing missing. And that's specificity You may want to throw in some figures like ...save up to $350 or 46.5% in travelling expenses... And also throw in some actual destination names like...Barcelona...Milan...Sydney etc Try adding in some images of the holiday destination mentioned...and test if they help in the conversion. Good luck! Jag

10-06-2009, 06:12 AM	#19
goodmast3r HyperActive Warrior War Room Member Join Date: Dec 2007 Location: , , . Posts: 337 Thanks: 30 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Low optin form conversion Good idea Jag82
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10-06-2009, 07:27 AM	#20
goodmast3r HyperActive Warrior War Room Member Join Date: Dec 2007 Location: , , . Posts: 337 Thanks: 30 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Low optin form conversion Will great graphics/design like this http://www.warriorforum.com/warrior-...made-easy.html helps the conversion rate?
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