The word killer and price tags ending in a 7.

I personally don't like when a word "killer" is used. I don't know why people use it in their product's sales letters.


Now, about number 7. I have read Jonathan Leger's report called "$7 Dollar Secrets", you can see it at 7dollarsecrets.com In that report he says that he did some tests, and found out that a product with price tag of $7 converts better that a product that costs $6 or $8. I see that a lot of marketers price their products at $7, $17, $47, $97 etc. I haven't done any tests myself, but it's probably true, that products that have a price tag with number 7 convert better.

Marketing words have to be considered in the context of their audience. The word "killer" in the "Warrior" Forum doesn't seem so out of place when you think of it that way. I read somewhere once (how's that for a vague reference?) that most people in the IM niche are males between the ages of 18 and 35. That seems to fit if you take a good look around at the majority of posts here. And IMers seem to like and respond to aggressive words like "killer", "crush" and "stomp"...I attribute it to raging testosterone.

In a wedding niche, the word "killer" would probably be way out of line...unless you're marketing wedding products to a prison population or some other market that is comfortable using that term.

Personally, I don't like the word "killer" either, and there have been times that I've decided against opening an email or reading a sales letter because it's just too aggressive. So I'm obviously not in the target demographic for that product.

I also don't make products for that demographic. But I understand that in marketing, the point is not supposed to be about what I personally like. It's about how the market talks and thinks and what they want. You have to set your own personal boundaries regarding what you're willing to tolerate as a consumer and as a marketer.

I can live with some of the raging hormone aggressive language in the IM niche because there's a lot of worthwhile information (not to mention intelligent and generous people as well). For me, its like hanging out with my brothers. Most of the time it's fun and educational. Sometimes it makes me wince and roll my eyes. But when it gets to be too much, I take a break and sip tea and read Jane Austin so I can feel "civilized" for a moment.

Cheers,
Audre