How do we tap this market?
They accept free offers from companies in exchange for a review (which works well for the advertiser - but not so much for the blogger). Most of them believe that they will lose their readers if they actively 'promote' a product. The truth is they are already promoting products, they are just not getting paid!
Some of these Mommy Bloggers or 'BlogHers' have a readership of over 1000 a day. They host 'Twitter Parties' and can generate 100 clicks on a site in less than an hour. Definately a powerful force, such a shame they under-utilize the traffic they generate.
There is a directory set up but to advertise costs a minimum of $20,000! Only a budget that the likes of Kellogs and Huggies could afford.
The readership is a gold mine for anyone that is a merchant or a 2nd tier affiliate marketer and it would be a win-win for bloghers and merchants.
I was wondering if there was already a site set up that teaches 'how to monetize your blog' and connects these bloggers with affiliates that have products that would be suitable for their blogs. Similar to a marketplace but specifically for bloggers, not already established affiliate marketers as such.
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For discerning professionals
who invest in long term content marketing
for Visibility * Credibility