The true art of selling is to sell the concept

mrozlat · 10-04-2009, 05:13 AM

- We sell concepts and solutions.
- We fulfill desires
- We sell images, dreams, blue sky, hope for the future.
- We sell all things great and imagined that our prospect is longing for.
- We sell to people's greed for more... To their lust... To all their desires... By showing them how our items can somehow give them what they want the most!

And all people want the same basic things...
- To feel important...
- To feel loved and protected...
- To feel safe...
- To feel good about themselves.

Just some food for thought

Nathan Alexander · 10-04-2009, 08:12 AM

Great food for thought.

It's funny how I can sometimes get stuck thinking about the "thing" I'm selling and not what it does for my customer.

When you back up enough, you can see the larger picture of what your product or service will do for your customer and that can completely make or break your sales message depending on how much you "get it."

Just yesterday I had an epiphany about one of my services that someone else could have seen a mile away, but I was just too close to it to see it quicker. It was the things listed in your post that made me stop and go "duh."

Things are much better now.

Justin Mandel · 10-04-2009, 08:33 AM

This is in the realm of business philosophy and while it might be fun on some level to think about its actually a waste of time.

Bottom Line: Who cares whether you sell the concept or the product/ service as long as you make the sale?

BigManta · 10-04-2009, 06:00 PM

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

mrozlat · 10-05-2009, 12:38 AM

Quote:

Originally Posted by Justin Mandel

This is in the realm of business philosophy and while it might be fun on some level to think about its actually a waste of time.

Bottom Line: Who cares whether you sell the concept or the product/ service as long as you make the sale?

The concept of marketing holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. Selling the concept pushes emotional triggers whereas a product is just that... are you claiming that you don't sell benefits on your sales pages?

tracelemental · 10-05-2009, 12:44 AM

that was very refreshing to read ... I keep focusing on the product and not my customer.

I wanna wanna wanna focus on the potential customer

jack isaacs · 10-05-2009, 12:53 AM

There's a time and place for everything. I've been in business for 20+ years and just getting started with an obsession of learning, growing and spreading the love. This is the year to breakout...and it's just getting started! What's impossible to resist is truly helping folks get to a better place than where they are and where they want to go...that space in between is a magical moment. And it is so easy when you don't have lotions, potions, or pills to sell! There are 2 vital components of any business you absolutely must evaluate to know if you have any chance of success.

Justin Mandel · 10-14-2009, 08:42 PM

Did I mention anything about benefits?

All I am saying is who cares about what the "true art" actually is as long as you see the *green*

Quote:

Originally Posted by mrozlat

The concept of marketing holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. Selling the concept pushes emotional triggers whereas a product is just that... are you claiming that you don't sell benefits on your sales pages?

Nelson Guedes · 10-14-2009, 08:46 PM

True! But you MUST deliver!

10-04-2009, 05:13 AM	#1
mrozlat Renegade Warrior War Room Member Join Date: Aug 2009 Location: Australia Posts: 400 Thanks: 41 Thanked 43 Times in 30 Posts Social Networking Contact Info	The true art of selling is to sell the concept - not the product or service. - We sell concepts and solutions. - We fulfill desires - We sell images, dreams, blue sky, hope for the future. - We sell all things great and imagined that our prospect is longing for. - We sell to people's greed for more... To their lust... To all their desires... By showing them how our items can somehow give them what they want the most! And all people want the same basic things... - To feel important... - To feel loved and protected... - To feel safe... - To feel good about themselves. Just some food for thought
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10-04-2009, 08:12 AM	#2
Nathan Alexander Advanced Warrior War Room Member Join Date: Apr 2007 Location: Minneapolis, MN Posts: 530 Thanks: 552 Thanked 165 Times in 119 Posts	Re: The true art of selling is to sell the concept - not the product or service. Great food for thought. It's funny how I can sometimes get stuck thinking about the "thing" I'm selling and not what it does for my customer. When you back up enough, you can see the larger picture of what your product or service will do for your customer and that can completely make or break your sales message depending on how much you "get it." Just yesterday I had an epiphany about one of my services that someone else could have seen a mile away, but I was just too close to it to see it quicker. It was the things listed in your post that made me stop and go "duh." Things are much better now.

10-04-2009, 08:33 AM	#3
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,968 Thanks: 526 Thanked 170 Times in 127 Posts Social Networking Contact Info	Re: The true art of selling is to sell the concept - not the product or service. This is in the realm of business philosophy and while it might be fun on some level to think about its actually a waste of time. Bottom Line: Who cares whether you sell the concept or the product/ service as long as you make the sale?
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10-04-2009, 06:00 PM	#4
BigManta BigManta.com War Room Member Join Date: Sep 2009 Posts: 23 Thanks: 0 Thanked 6 Times in 5 Posts Social Networking	Re: The true art of selling is to sell the concept - not the product or service. "A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
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10-05-2009, 12:44 AM	#6
tracelemental Active Warrior War Room Member Join Date: Jun 2009 Location: Daylesford, Vic, Australia Posts: 43 Thanks: 17 Thanked 5 Times in 5 Posts Social Networking	Re: The true art of selling is to sell the concept - not the product or service. that was very refreshing to read ... I keep focusing on the product and not my customer. I wanna wanna wanna focus on the potential customer

10-05-2009, 12:53 AM	#7
jack isaacs Jack Isaacs Join Date: Sep 2009 Location: Boston... Posts: 5 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: The true art of selling is to sell the concept - not the product or service. There's a time and place for everything. I've been in business for 20+ years and just getting started with an obsession of learning, growing and spreading the love. This is the year to breakout...and it's just getting started! What's impossible to resist is truly helping folks get to a better place than where they are and where they want to go...that space in between is a magical moment. And it is so easy when you don't have lotions, potions, or pills to sell! There are 2 vital components of any business you absolutely must evaluate to know if you have any chance of success.

10-14-2009, 08:46 PM	#9
Nelson Guedes Active Warrior Join Date: Sep 2009 Location: Vancouver, BC Posts: 43 Thanks: 8 Thanked 4 Times in 4 Posts Social Networking	Re: The true art of selling is to sell the concept - not the product or service. True! But you MUST deliver!