Some advice with keywords please

2 replies
Hi all,

Whilst researching a niche i discovered the following keywords. I have tried to show the advertiser competition and the number of monthly searches according to google. I have taken the advertiser competition as an estimate from the shading in the box in google. if there was no shading i have put this at 0%.

keyword 1 - competiton 30% 1 - 3 £0.59 33,000
 
Keyword 2 - comp 25% 1 - 3 £0.61 1,900
 
Keyword 3 - comp 0% 1 - 3 £0.04 1,590
 
Keyword 4 - Comp 0% 1 - 3 £0.04 880
 
Keyword 5 - Comp 0% 1 - 3 £0.49 18,100

as I have no experience of adwords I was wondering if you think these keywords could be turned into a profitable ppc campaign.

This is a not an obscure niche but a very popular one with millions of monthly searches for the main keywords

Thanks in advance

Anton
#advice #keywords
  • Profile picture of the author phil.wheatley
    Hey there

    As most will probably answer like this also, it is hard without seeing the actual keywords, but I understand why you'd want to protect the niche...although if it's not obscure, then there's probably no harm saying what it is?

    Anyway, the numbers like right and fairly typical to me. The cheaper ones might be cheap for a reason though, they might get half decent search volume, but maybe they are not buying keywords, don't convert well? It depends, if you sent this traffic to a squeeze page, then they could be turned into buyers over a period of time.

    Note, you may want to bid pretty high at first to get a high click through rate, you often have to break even or lose out at the start, then fcan lower the bids (often google will anyway) over time, plus have one keyword per adgroup, so you can adjust each bid for each KW. Also then can get rid of non converting ones, and pay more on the good ones.

    Sorry, can't say much more than that based on the data.

    Phil
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  • Profile picture of the author anton343
    Hi

    Thanks Phil for the reply and the good advice

    the niche is DIY if anyone else would like to comment
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