Product Creation Questions

Jack Bastide · 10-05-2009, 08:25 AM

Hey Guys,

I'm currently working on a new product

My initial thought was to do Audio Interviews and
then get them Transcribed offering Audio and Pdf's

The Other option is to Just send them the questions
and have them answer by email and create a special
Report with No Audios

So which do you Prefer as a Product ...

Audio's with PDF Transcripts or just Pdfs?

and what about perceived value?

Product A - Six Hours of Audio Interviews on
a Subject you want to know about + PDF
Transcripts

What is this worth? $27 / $47 / $77 / $97 / other

Product B - One Big Ebook with Information
from 6 Experts on a Subject you want to know
about

What is this worth? $27 / $47 / $77 / $97 / other

Obviously its a lot less work and expense to simply
send the questions and get them answered by email

But I want to create Extreme value in this product

so what do ya think?

Hopefully this thread will help other product
creators as well

Jack

winebuddy · 10-05-2009, 08:29 AM

I think audios with transcripts have more value. But I would also put together the transcripts into one master eBook and have it part of the package.

people can burn CDs of the audio and listen to in their car, etc or download to MP3 players.

just my opinion

Jack Bastide · 10-05-2009, 08:33 AM

Quote:

Originally Posted by winebuddy

I think audios with transcripts have more value. But I would also put together the transcripts into one master eBook and have it part of the package.

people can burn CDs of the audio and listen to in their car, etc or download to MP3 players.

just my opinion

That was my thought as well

I like to listen to Audios while working , in car and I especially like to
feed some good info into my head when I go to sleep

Jack

abhi1 · 10-05-2009, 08:40 AM

Product A sounds much better with a pricing of $47-$67 tops.

jasondinner · 10-05-2009, 08:44 AM

Here is another suggestion:

Give the audios away for free, but as an OTO or Upsell, offer more
insight into what was revealed during those interviews.

You know, make actual sense of what your experts were saying
by breaking each audio down to help your listener understand
the content better.

Maybe make camtasia videos and mind maps or something.

Hope this helps

Jason

dave147 · 10-05-2009, 09:07 AM

option A at $47

Jack Bastide · 10-05-2009, 09:21 AM

Ok ... here is another thought

a couple of the people I am talking to would prefer to
do written interviews

So another thought is to take The Written Interviews
and read then and make like an Audio Book

the only problem with that is I have a Heavy Brooklyn
accent and nobody will understand me :0)

Alexa Smith · 10-05-2009, 09:31 AM

Quote:

Originally Posted by Jack Bastide

I have a Heavy Brooklyn accent and nobody will understand me

Knowing that your sales copy is like a high-priced hooker, people will probably expect something like that and make allowances for you, Jack.

Nathan Alexander · 10-05-2009, 10:40 AM

I would definitely have to say audio. When I take my daughter and dog for a stroll, that's when I'm in education mode with audio. It's just easier. For me at least.

The added pdf's are always nice for reference and added value.

Price? I can't imagine why you can't build the value to what you want. I know that's vague, but find a way a way to show people that what you're giving them is worth the price you want to get for it (more than worth it actually) and you can both give and get great value.

I'd say don't be too shy on the price if you've got a winner there!

Elmer Hurlstone · 10-05-2009, 10:49 AM

Jack,

Steve Fulman recently created a product and provided video, pdf transcription (nicely cleaned up so it read well) and mp3's for those of us that learn while driving.

In his case the videos were essential. Not so much in your situation.

That the transcripts had been edited to flow smoothly was a major plus.

Elmer

Wade Watson · 10-05-2009, 10:53 AM

I like the idea of combining audio with PDF transcripts, too, but the value of the product mostly depends on the content and the market. If it's of sufficient value and the market can afford it you can command a higher price. If you price it too high for what it's worth to them, you may get a bad response. This is why testing is such an important component of the marketing process.

Wade Watson

10-05-2009, 08:25 AM	#1
Jack Bastide Handsome ... but Humble : War Room Member Join Date: Jun 2003 Location: , , USA. Posts: 1,206 Thanks: 65 Thanked 153 Times in 69 Posts Social Networking Contact Info	Product Creation Questions Hey Guys, I'm currently working on a new product My initial thought was to do Audio Interviews and then get them Transcribed offering Audio and Pdf's The Other option is to Just send them the questions and have them answer by email and create a special Report with No Audios So which do you Prefer as a Product ... Audio's with PDF Transcripts or just Pdfs? and what about perceived value? Product A - Six Hours of Audio Interviews on a Subject you want to know about + PDF Transcripts What is this worth? $27 / $47 / $77 / $97 / other Product B - One Big Ebook with Information from 6 Experts on a Subject you want to know about What is this worth? $27 / $47 / $77 / $97 / other Obviously its a lot less work and expense to simply send the questions and get them answered by email But I want to create Extreme value in this product so what do ya think? Hopefully this thread will help other product creators as well Jack
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10-05-2009, 08:29 AM	#2
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	Re: Product Creation Questions I think audios with transcripts have more value. But I would also put together the transcripts into one master eBook and have it part of the package. people can burn CDs of the audio and listen to in their car, etc or download to MP3 players. just my opinion
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10-05-2009, 08:40 AM	#4
abhi1 Product-itvity King! War Room Member Join Date: Oct 2008 Location: Earth Posts: 434 Thanks: 176 Thanked 48 Times in 44 Posts Social Networking Contact Info	Re: Product Creation Questions Product A sounds much better with a pricing of $47-$67 tops.
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10-05-2009, 08:44 AM	#5
jasondinner Balla Ass Marketer :P War Room Member Join Date: Aug 2005 Location: Long Island, NY USA. Posts: 1,524 Thanks: 233 Thanked 150 Times in 112 Posts Social Networking	Re: Product Creation Questions Here is another suggestion: Give the audios away for free, but as an OTO or Upsell, offer more insight into what was revealed during those interviews. You know, make actual sense of what your experts were saying by breaking each audio down to help your listener understand the content better. Maybe make camtasia videos and mind maps or something. Hope this helps Jason
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10-05-2009, 09:07 AM	#6
dave147 Platinum Warrior Member War Room Member Join Date: Mar 2009 Location: AU Posts: 2,723 Thanks: 475 Thanked 331 Times in 269 Posts	Re: Product Creation Questions option A at $47
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10-05-2009, 09:21 AM	#7
Jack Bastide Handsome ... but Humble : War Room Member Join Date: Jun 2003 Location: , , USA. Posts: 1,206 Thanks: 65 Thanked 153 Times in 69 Posts Social Networking Contact Info	Re: Product Creation Questions Ok ... here is another thought a couple of the people I am talking to would prefer to do written interviews So another thought is to take The Written Interviews and read then and make like an Audio Book the only problem with that is I have a Heavy Brooklyn accent and nobody will understand me :0)
	STOP BUYING WSO's! - It's very easy to spend a lot of money and waste a lot of time chasing MAGIC BULLETS. I make thousands of dollars every month with a business that costs less than $300 to start. I can help you do the same - FREE UNLIMITED ONE ON ONE COACHING - PM ME

10-05-2009, 10:40 AM	#9
Nathan Alexander Advanced Warrior War Room Member Join Date: Apr 2007 Location: Minneapolis, MN Posts: 530 Thanks: 552 Thanked 165 Times in 119 Posts	Re: Product Creation Questions I would definitely have to say audio. When I take my daughter and dog for a stroll, that's when I'm in education mode with audio. It's just easier. For me at least. The added pdf's are always nice for reference and added value. Price? I can't imagine why you can't build the value to what you want. I know that's vague, but find a way a way to show people that what you're giving them is worth the price you want to get for it (more than worth it actually) and you can both give and get great value. I'd say don't be too shy on the price if you've got a winner there!

10-05-2009, 10:49 AM	#10
Elmer Hurlstone Senior Warrior Member War Room Member Join Date: May 2006 Location: FLUSA Posts: 1,331 Thanks: 283 Thanked 263 Times in 111 Posts Social Networking Contact Info	Re: Product Creation Questions Jack, Steve Fulman recently created a product and provided video, pdf transcription (nicely cleaned up so it read well) and mp3's for those of us that learn while driving. In his case the videos were essential. Not so much in your situation. That the transcripts had been edited to flow smoothly was a major plus. Elmer
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10-05-2009, 10:53 AM	#11
Wade Watson HyperActive Warrior Join Date: Aug 2008 Posts: 128 Thanks: 40 Thanked 16 Times in 15 Posts	Re: Product Creation Questions I like the idea of combining audio with PDF transcripts, too, but the value of the product mostly depends on the content and the market. If it's of sufficient value and the market can afford it you can command a higher price. If you price it too high for what it's worth to them, you may get a bad response. This is why testing is such an important component of the marketing process. Wade Watson