Keyword Selection Mind Reading...

JasonValens · 10-05-2009, 10:03 AM

Just wanted to share one of my strategies for selecting the right keywords to focus on in a market. I also use this as a part of market selection. I divide keyword intent into three broad categories; Buyers, Action Takers and Information Seekers.

The category of intent that’s going to lead to the best response for your offer depends on what the offer is.
Buyers are the obvious choice, they’ve raised their hands to say they have the cash and it’s burning a hole in their pockets.

Given a push in the right direction and some massaging of their emotional hot buttons, they’ll convert really well.
The obvious examples are keyword phrases with ‘buy, purchase etc’ in the search phrase. You also have people who are typing in the product name or the product name with ‘review’, a little tickling of the purchase triggers will get a response. I also put ‘coupons’ and ‘discount codes’ in this category.

The value of the Action Takers depends on what you’re selling or what offers you’re making; ‘download’ is a good example.
This one is a little more abstract and harder to pin down; you’re going for an indirect or direct match to the action that you want them to take and a match with your specific offer.
An example is a keyword phrase with ‘…by email’, that requires the action of entering their email address.

The last category is information seekers. They might be freebie hunters or they might be desperate for information they can’t find elsewhere.
What’s important here is the level of information hunting they’re at, how far up the search ladder are they?

If they’re being specific and using industry/ niche language then you know they’ve been at it for a while.
If they’re being extremely general then this is your opportunity to ‘fall in love with them’ and provide them with their education, building loyalty and trust before you make them your first dream offer.

Of course, the actual conversion rate of people in the keyword intent categories depends on how well your landing page and offer match their desires and desperation for a solution.
This is where you do your research, get to know them like a close friend and find out what makes them tick.

Make sure that what you’re offering will solve their problems and make good on your promises – the real money is in the backend.

10-05-2009, 10:03 AM	#1
JasonValens Mass Desire Engineer War Room Member Join Date: Sep 2009 Location: United Kingdom Posts: 86 Thanks: 0 Thanked 18 Times in 18 Posts	Keyword Selection Mind Reading... Just wanted to share one of my strategies for selecting the right keywords to focus on in a market. I also use this as a part of market selection. I divide keyword intent into three broad categories; Buyers, Action Takers and Information Seekers. The category of intent that’s going to lead to the best response for your offer depends on what the offer is. Buyers are the obvious choice, they’ve raised their hands to say they have the cash and it’s burning a hole in their pockets. Given a push in the right direction and some massaging of their emotional hot buttons, they’ll convert really well. The obvious examples are keyword phrases with ‘buy, purchase etc’ in the search phrase. You also have people who are typing in the product name or the product name with ‘review’, a little tickling of the purchase triggers will get a response. I also put ‘coupons’ and ‘discount codes’ in this category. The value of the Action Takers depends on what you’re selling or what offers you’re making; ‘download’ is a good example. This one is a little more abstract and harder to pin down; you’re going for an indirect or direct match to the action that you want them to take and a match with your specific offer. An example is a keyword phrase with ‘…by email’, that requires the action of entering their email address. The last category is information seekers. They might be freebie hunters or they might be desperate for information they can’t find elsewhere. What’s important here is the level of information hunting they’re at, how far up the search ladder are they? If they’re being specific and using industry/ niche language then you know they’ve been at it for a while. If they’re being extremely general then this is your opportunity to ‘fall in love with them’ and provide them with their education, building loyalty and trust before you make them your first dream offer. Of course, the actual conversion rate of people in the keyword intent categories depends on how well your landing page and offer match their desires and desperation for a solution. This is where you do your research, get to know them like a close friend and find out what makes them tick. Make sure that what you’re offering will solve their problems and make good on your promises – the real money is in the backend.