Problem: People think confirming an aweber "subscription" will cost them money?

Chris Thompson · 10-05-2009, 11:48 AM

It just occurred to me today that in some niches people may opt-in for your aweber list and then NOT confirm because they think it will cost them money.

I just got an email asking me how much the subscription costs.

The subject line of the confirmation email is very standard ..."[firstname] Confirm your subscription". Aweber makes you use some language to let people know they have subscribed to your list. But the word "subscription" implies money, and I think this may be hurting the double-opt-in success rate.

Anyone disagree, or anyone using better language on their subject line to avoid this confusion?

Scott Ames · 10-05-2009, 12:36 PM

I don't need that line, but ... I would imagine a subject line like below would increase confirmations:

[Firstname] your subscription to {newsletter } is Free if you confirm now

Kevin AKA Hubcap · 10-05-2009, 01:55 PM

I don't have my Aweber account open at the moment but I'm sure you can change both the subject line and the text within the message.

Kevin

Chris Thompson · 10-05-2009, 03:29 PM

Yes, you can change the text, but unless your text still makes it clear they are subscribing to a list, the change gets rejected.

Aweber manually reviews all changes to confirmation email subject lines.

Perhaps I will change it to:

"Your complimentary subscription" ... the word "free" sets off spam filters too much.

Chris Thompson · 10-05-2009, 03:37 PM

Clarification: Aweber manually reviews all CUSTOM subject lines. There are several pre-approved options that use the words "request for information" rather than "subscription".

My main point in starting this thread was simply to let people know that there are people who are afraid, and think we're going to charge them money for their "subscription". How they think we're going to *get* that money is beyond me, but that's the fear some people have.

winebuddy · 10-05-2009, 03:39 PM

AND - if you are any good at writing copy, it probably WILL cost them some money down the road!

Gene Pimentel · 10-05-2009, 03:41 PM

Chris, this is an excellent observation. I had never thought of that, so thanks!

10-05-2009, 11:48 AM	#1
Chris Thompson Advanced Warrior War Room Member Join Date: Oct 2008 Location: Canada Posts: 946 Thanks: 17 Thanked 182 Times in 119 Posts Social Networking	Problem: People think confirming an aweber "subscription" will cost them money? It just occurred to me today that in some niches people may opt-in for your aweber list and then NOT confirm because they think it will cost them money. I just got an email asking me how much the subscription costs. The subject line of the confirmation email is very standard ..."[firstname] Confirm your subscription". Aweber makes you use some language to let people know they have subscribed to your list. But the word "subscription" implies money, and I think this may be hurting the double-opt-in success rate. Anyone disagree, or anyone using better language on their subject line to avoid this confusion?
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10-05-2009, 12:36 PM	#2
Scott Ames Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies Posts: 5,556 Thanks: 363 Thanked 665 Times in 325 Posts	Re: Problem: People think confirming an aweber "subscription" will cost them money? I don't need that line, but ... I would imagine a subject line like below would increase confirmations: [Firstname] your subscription to {newsletter } is Free if you confirm now
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10-05-2009, 01:55 PM	#3
Kevin AKA Hubcap Flyin' Low & Slow War Room Member Join Date: Nov 2008 Posts: 1,189 Thanks: 56 Thanked 177 Times in 132 Posts	Re: Problem: People think confirming an aweber "subscription" will cost them money? I don't have my Aweber account open at the moment but I'm sure you can change both the subject line and the text within the message. Kevin
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10-05-2009, 03:29 PM	#4
Chris Thompson Advanced Warrior War Room Member Join Date: Oct 2008 Location: Canada Posts: 946 Thanks: 17 Thanked 182 Times in 119 Posts Social Networking	Re: Problem: People think confirming an aweber "subscription" will cost them money? Yes, you can change the text, but unless your text still makes it clear they are subscribing to a list, the change gets rejected. Aweber manually reviews all changes to confirmation email subject lines. Perhaps I will change it to: "Your complimentary subscription" ... the word "free" sets off spam filters too much.
	Read How I began outsourcing. Get your Free Bonus too. Boost Clickbank Conversions: Free Video Here.

10-05-2009, 03:37 PM	#5
Chris Thompson Advanced Warrior War Room Member Join Date: Oct 2008 Location: Canada Posts: 946 Thanks: 17 Thanked 182 Times in 119 Posts Social Networking	Re: Problem: People think confirming an aweber "subscription" will cost them money? Clarification: Aweber manually reviews all CUSTOM subject lines. There are several pre-approved options that use the words "request for information" rather than "subscription". My main point in starting this thread was simply to let people know that there are people who are afraid, and think we're going to charge them money for their "subscription". How they think we're going to get that money is beyond me, but that's the fear some people have.
	Read How I began outsourcing. Get your Free Bonus too. Boost Clickbank Conversions: Free Video Here.

10-05-2009, 03:39 PM	#6
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	Re: Problem: People think confirming an aweber "subscription" will cost them money? AND - if you are any good at writing copy, it probably WILL cost them some money down the road!
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10-05-2009, 03:41 PM	#7
Gene Pimentel DomainProfitsClub.com War Room Member Join Date: Feb 2007 Location: Oswego, NY USA Posts: 2,990 Blog Entries: 1 Thanks: 946 Thanked 1,639 Times in 652 Posts Social Networking	Re: Problem: People think confirming an aweber "subscription" will cost them money? Chris, this is an excellent observation. I had never thought of that, so thanks!
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