Update To The FTC Regulations: Examples of Marketers Compliance

[darrin_cooper]

UPDATE: As of 12AM 10/6/09:
Since the passing of this FTC bill, I have since come across a few Internet Marketers & their sites who have taken the FTC regulations seriously and are already starting to comply with some of the rules.

Guys, it's so simple. I won't name the sites, but I will provide you with the content of what is "NOW" being disclosed clearly & precisely on their sites right on the Sales Page (MAIN PAGE), with Asterisks (meaning they were added & relate to some point being made within their sales page) & subscript numbers, etc.

Full Disclosure will now become the norm!!! This is some of the legalese that was clearly placed on a sales page disclosure section:

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1. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.

** TO PROTECT THE PRIVACY OF THE TESTIMONIAL GIVER, IMAGE OF TESTIMONIAL IS FOR REPRESENTATION OF THE TESTIMONIAL GIVER AND NOT OF THE ACTUAL TESTIMONIAL GIVER. ALL TESTIMONIAL TEXT IS REAL AND LEGITIMATE.

Overall, there are still issues with the 2nd statement in the disclosure, but as you can see, it's already starting. The good thing is that the owner of this product clearly stated that the "IMAGE OF Testimonial is for representation of the testimonial." The problem is that it doesn't clarify if the image is of a real person, & contradicts the statement stating the "testimonial test is real and legitimate"

The whole key to Disclosures from a Fraud & Forensic Investigation perspective is to have an audit trail of fact based information. If you don't have that, & it's not clear, you will be liable to offenses of $11,000 per offense. Just be truthful & accurate people!



Note: Just in case some people don't understand what this is about, I have provided this tidbit in relation to the following thread:

FTC Regulations >>


New FTC Guidelines Here