Top 10 Nations in Broadband Quality - 2009

[Cackle]

I thought this was good information for marketers looking at possible international markets to get into. The U.S. isn't even on the list :-).

[Tony Dean]

Even Australia is not on the list.

It may be of commercial use to those selling any cable internet related products - and target those countries with geo-targeting ppc.

[RebeccaL]

I'd expect Australia to be near the bottom of the list. East Africa has better broadband than us now.

[madison_avenue]

Most of those countries have either a small population or lowish GDP per capita. The exception is Japan which is hard to market to because of the language barrier.

For a good market, it needs to have a high GDP per capita and a big population. The US is the ultimate example of this.

[Battra]

small population or lowish GDP per capita

Small area helps too. I lived in Singapore for 10 years and every corner of that tiny island is covered by high-speed broadband network. Most people live in apartments and all government & private apartments there are network ready. Just need a phone call to activate the line.

Took me close to 3 weeks and many phone calls to get connected here in down under. And capped usage? Seriously!

[Karan Goel]

No India....Why? Indian broadband is growing so rapidly!!

[secretjustin]

Just another small reason why I live in Japan. In terms of speed.

[derekwong28]

"Most of those countries have either a small population or lowish GDP per capita."

Lowish GDP per capita???

List of countries by GDP (PPP) per capita - Wikipedia, the free encyclopedia

Which country is low on the list? Were you thinking of Singapore? 4th in the world, higher than USA and most European countries!

[madison_avenue]

Originally Posted by derekwong28

"Most of those countries have either a small population or lowish GDP per capita."

Lowish GDP per capita???

List of countries by GDP (PPP) per capita - Wikipedia, the free encyclopedia

Which country is low on the list? Were you thinking of Singapore? 4th in the world, higher than USA and most European countries!

Yes that is what I meant, those countries have either a lowish GDP or a small population. Yes Singapore does have a high GDP but it has a small population. No offense to Singapore I Know it is a successful economy but for a market I look for a high GDP and a big population.

[Bill Farnham]

The biggest common denominator I see on that list is the small size of the countries, land mass wise. It's a lot easier to build the infrastucture on a smaller scale than in the USA or India or Australia.

Heck, it looks like if most of countries on that list ever got into a war with Rhode Island they would lose...

KJ

[Matt D.]

Hm Actually all of those countries have very high gdp, even higher than the one of USA, and yes, any european country is small compared to USA, there is 300 million Americans :P Even thou Asian countries are not small at all, Japan 150M, but who knows how to speak and write Japanese??

[samstephens]

The list doesn't seem to be a huge suprise - Europe has been leading the way with communications for awhile - not just broadband, but also mobile phone networks (and probably wireless data, too).

Why does Australia not have better services? We're a huge country with hardly anyone in it.

We're about the same size as the US, but with about a 10th of their population, which means providing services costs more per head for the net providers.

cheers
Sam

[Nicholas Ho]

Not sure if you can sell to Asians using Direct Response style.

[derekwong28]

I can give you some idea how these countries are using their fast internet connections

Internet Pornography Statistics 2009 - TopTenREVIEWS

Internet Pornographic Revenue

1. China $27.40B
2. South Korea $25.73B
3. Japan $19.98B
4. US $13.33B
5. Australia $2.00B

The Koreans spend on average $526.76 per person on Internet pornography as opposed to $44.67 for the U.S.

I am not sure whether Hong Kong is included with China but a recent survey suggest that Hong Kongers spend more time on Internet pornography than anybody else.

[seasoned]

One site says:

Only Japan has the broadband quality to cope with next-generation internet applications such as video on demand, as well as peer-to-peer file sharing. Most ISPs have used flat rate pricing model. Overselling bandwidth is regular practice. Some ISPs estimate that about 5% of users consume about 50% of the total bandwidth.
Top quality broadband nations:

Japan
Sweden
Netherlands
Latvia
Korea
Switzerland
Lithuania
Denmark
Germany
Slovenia

Just that statement at the TOP shows a fallacy here!

Only Japan has the broadband quality to cope with next-generation internet applications such as video on demand, as well as peer-to-peer file sharing.

WRONG! VOD is getting more and more involved, so buffering will likely ALWAYS be necessary. If they handle buffering right, almost anyone could handle it. peer to peer get COMPLICATED, so now they have things like bit torrent to fill in holes!

Overselling bandwidth is regular practice.

So this is a JOKE! People generally sell what they DON'T have, because they KNOW most won't use it. Netzero CANCELLED my service, because I held them to their terms! They actually sent me a letter saying I couldn't even PAY them for the service! Verizon sold me an "unlimited" account, but their terms say it is limited to 5GB/month! I ALREADY exceeded that at least TWICE!

[quote]Some ISPs estimate that about 5% of users consume about 50% of the total bandwidth.[quote]

So they estimate that 10% use would start to degrade the entire network!

MOST of these areas are SMALL! In the US, there are networks that, if not for their range, or the GREED of their "owners", would GREATLY help make most of the US a real network power. The US DOES have a lot of untapped resources.

Even so, that study lists the US and russia as 16th and 17th.

Oh yeah, India is HUGE, and huge areas are, obviously, not covered. Frankly I wouldn't have had it high, as a country.

ANOTHER study(apparently more recent than the one I listed, though both claimed 2009) says:

south korea
japan
hong kong
sweden
switzerland
netherlands
singapore
luxembourg
denmark
norway
malta
iceland
australia
lithuania
us
ireland
canada
france
estonia
belgium


Steve

[Anup Mahajan]

Yeah the top 10 countries have small area when compared to US or Australia.. Check the stats here:

List of countries and outlying territories by total area - Wikipedia, the free encyclopedia

It is be difficult to market to these countries as there would be language barrier... Apart from HongKong & Singapore I don't think English is popular in other countries (correct me if I am wrong)...

Cheers,