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10-06-2009, 10:38 AM
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| Drunken Greek War Room Member  |  Sold Out and the Herd Mind
Saw this on CNN and thought some of you might be interested in it  Study: Why empty shelves make shoppers buy more - CNN.com |
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10-06-2009, 10:53 AM
| #2 |
| theratracelab.com War Room Member  Join Date: Dec 2007 Location: ,Newcastle Upon Tyne , United Kingdom.
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| Re: Sold Out and the Herd Mind
Excellent article. It makes a good case for the whole scarcity tactic and angle. However, that scarcity should be genuine, not just a trick. I have seen it time and time again where people say they will sell out at a certain number, but carry on selling way past that point. Interesting to see how many online tactics, strategies and models have come directly from offline sources though. |
| "Better a student of reality than a master of illusion" | |
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10-06-2009, 12:20 PM
| #3 |
| Judy K - WSOTD Copywriter War Room Member Join Date: Jan 2004 Location: San Jose (Silicon Valley), CA , USA.
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| Re: Sold Out and the Herd Mind
Some years ago -- back in the days of either Nixon or Carter scarcity -- can't remember which. Johnny Carson joked about scarcity. Joked about a scarcity of toilet paper. And created one. |
| WSOTD Copy ... check the last usernote... ==> Kick Your Sales Copy Into High Gear -- "like having your own copywriting course" -- April Coggins Get Free 33 Amazing Marketing Reports by $250K+ marketers | |
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10-06-2009, 10:13 PM
| #4 | |
| Create More Value War Room Member  Join Date: Nov 2006 Location: Small World
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| Re: Sold Out and the Herd Mind Quote:
powerful motivator. I got my own experience to share on the Herd Mind. A while back, a japanese clothing store in one of the malls near my place opened with huge fanfare. They have spent a load on advertising in the newspapers...on billboards...in the magazines and so on. The visibility and expectancy level was very high. And then...needless to say...on the day of the opening...huge crowd formed...and it literally snaked a long distance. Nothing unusual. But here's the thing. A newsporter was interviewing a middle-aged lady. And the newsreporter asked her about the new japanese store and what she intended to get. And she replied that she don't know! The only reason she was queing up was because she saw many others queing. And she felt compelled to join in the crowd! She doesn't even know what the store was selling! I mean...she must have been around to do something. But why did she change tack and join in the crowd which she had absolutely no clue what was going on? "Herd mind" working at it's best here. | |
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| Tags |
| herd, incansoft, mind, sold |
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