Online Strategy For Limited-Menu Fast Food Joint?
Basically, they just want "a simple website" to broadcast their fast food joint. They also want a video with interviews on it! But, they don't have a video, and from what I gather it would be something they want they'll want the website creator to put together. With me, they're lucky if that's what they want. I have access to the resources for that, with film studio, director, cast, crew, etc. whenever I need it, but to keep it within a small budget is another question (doable, if challenging).
I'm trying to get my head around the right strategy for such a place. It seems odd to offer an opt-in form. Sign up for news on latest sandwich toppings? It's already pretty cheap, so coupons seem odd, unless for bulk purchases or something. Sign up for joint venture downloadable coupons?
Any suggestions?
Thanks.
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