7 Steps to create your own product EASILY!

[bertuseng]

HI everyone.

I am busy making my first digital product, and a year a go I thought this to be an imposible task, but I actually started it. Here are the 7 steps I am taking to create this product. Please tell me what you think of my strategy?

1. Product research and keyword research to decide on a book.

2. After you decided on the topic, start gathering information and sources on this, including forum posts, articles, and PLR ebooks and videos.

3. Decide what your chapters will be.

4. Start filling up each chapter, making sure you finish at least one a day. Use your sources for information, but don't copy.

5. Compile everything and put it into pdf format.

6. Make sales pages and website for it.

7. Promote your product.

Well, this is very basic, but this is what I am busy doing. Please feel free to comment and add anything.

[RGallowitz]

You need to add "get someone to proof read or review"


Cheers
Reinhardt

[bertuseng]

Thanks Renhardt. Very important one I obmitted. Also have to split test different sales pages I guess.

[markshields]

Absolutely amazing to see such great information available to help people create their own products, this will be appreciated greatly by many

[Brad Spencer]

Outlining cuts the time down...by a long shot.

When you outline you can do more chapters in one day...assuming it's an ebook.

Even easier is getting a fre trial to Camtasia and creating a series of videos

Cheers,

Brad

[AceHazel]

Great one!...This could help others who is starting this kind of stuff.

[Amenda Jessera]

These are really helpful tips man. Thanks for sharing this.
But I am sure the LAST STEP (Promoting) will take a long time than other steps.

[Vital Video]

Your process is a good one, and will definitely result in a product you can call your own, there is real power in that. The key though is making sure your product is feeding a specific hunger in your market, this makes promotion all the more effortless.

[jbsmith]

That is the formula for creating a product that doesn't sell...!

Sorry, to be critical, but I've had enough (100's) of existing information marketers come to us looking for help asking why their courses, ebooks, seminars, etc... are not selling.

It typically comes down to two reasons...

1. They haven't done a good job of putting their own "stamp" on their product or

2. They haven't done a good job of positioning that product.

This is VERY important.

The biggest opportunities for info products are in busy markets -where there is lots of competition, where your products will get lost if you don't pay attention to these two critical factors.

Accomplishing #1 has to do with knowing your market well, understanding what they really want (the desired OUTCOME from the product they will buy) and know what already exists (at least the top competition) so that you can find or create a "gap" in the market where you can put your own stamp or "brand" on your product. You may have impled this in step 1 - but it really is different than picking a market and topic - it is consciously looking for gaps and opportunties to differentiate your treatment of the topic that is critical.

Once you have achieved #1, then #2 is all about convincingly creating a title, website copy, ad copy, etc...around communicating #1. Just because you have doen a good job finding an entry position for your product doesn't mean you will be good at marketing that fact...that is critical too.

Hope this helps...sorry to intercept the thread, it's just that I see this on a weekly basis where my customers are frustrated beyond belief by their inability to sell what they have developed.

Jeff

[rajuthan]

Good Tips +1

[achivement84]

Hey,

I like your 7 steps, but as i read alot in this issues, i think you miss 2 steps , i knew them from my search in many sites aiming to reach the correct and most practical steps , the 2 steps are as follow:-


* Test your products
Once you have a product you should test it before you go all out and sell it. by releasing a sample or a few copies of it to a select few people and have them test it for you. To get their feedback and comments. And once you do, refine and improve the product. Ask if you can use their testimonials. This will help you sell your products much more easily.

* Create a buz While you are testing your product, you can create a “buzz” by letting people subscribe to a “pre launch” list. Once the product is complete, you can notify this list of eager prospects and make a quick profit. Don’t wait until your product is completely ready to market or promote it. Create a pre-launch site and create a “buzz” and get people to line up to buy your product.

I wish those 2 teps will benefit you.

B.Regards

[kevinfar]

Thanks for sharing this stuff. How long does it typically take you to compile a new product from scratch until you can say that it's the finished thing?

[Rob Anderson]

I am very amused.
when you put it all into those few easy steps it really sounds easy. and the truth is that those steps are really it.... but, unless you are experienced a step that you think will take a day can take a month.
I am soo grateful that mine is finished.
next time i will keep it much smaller, and rather sell it for less.
My product really is a complete "course" but even the 40 page ones promise the same so it leaves everyone skeptical.
having said that, while i am only two days into my marketing of my finished product, the new one is already started.
hi ho hi ho....
Rob

[billaaa777]

It sounds so easy, well if it was easy everybody would be doing it. I have just completed my first product and I can tell you it is not easy. It took three months of work. And that's the easy part, now I need to start promoting it and making sales. Good luck to anybody thinking about creating there own product, but under no circumstances think it is easy, it's NOT.

[DAS_Matt]

Whether it's easy or not it's a smart thing to do. Promoting your own stuff is generally preferable to promoting others though both are fine to do.

[Alexa Smith]

Originally Posted by jbsmith

That is the formula for creating a product that doesn't sell...!

Indeed. From what I've seen, I'm afraid I agree completely with Jeff's excellent and helpful post above.

(I would also start paying attention to and planning the sales letter at a far earlier stage than you've mentioned, myself!)

[bertuseng]

Thanks for all the great replies. I am busy with my first ebook and video course now, I believe videos are very important because it adds more value.