7 Steps to create your own product EASILY!

That is the formula for creating a product that doesn't sell...!

Sorry, to be critical, but I've had enough (100's) of existing information marketers come to us looking for help asking why their courses, ebooks, seminars, etc... are not selling.

It typically comes down to two reasons...

1. They haven't done a good job of putting their own "stamp" on their product or

2. They haven't done a good job of positioning that product.

This is VERY important.

The biggest opportunities for info products are in busy markets -where there is lots of competition, where your products will get lost if you don't pay attention to these two critical factors.

Accomplishing #1 has to do with knowing your market well, understanding what they really want (the desired OUTCOME from the product they will buy) and know what already exists (at least the top competition) so that you can find or create a "gap" in the market where you can put your own stamp or "brand" on your product. You may have impled this in step 1 - but it really is different than picking a market and topic - it is consciously looking for gaps and opportunties to differentiate your treatment of the topic that is critical.

Once you have achieved #1, then #2 is all about convincingly creating a title, website copy, ad copy, etc...around communicating #1. Just because you have doen a good job finding an entry position for your product doesn't mean you will be good at marketing that fact...that is critical too.

Hope this helps...sorry to intercept the thread, it's just that I see this on a weekly basis where my customers are frustrated beyond belief by their inability to sell what they have developed.

Jeff

Hey,

I like your 7 steps, but as i read alot in this issues, i think you miss 2 steps , i knew them from my search in many sites aiming to reach the correct and most practical steps , the 2 steps are as follow:-


* Test your products
Once you have a product you should test it before you go all out and sell it. by releasing a sample or a few copies of it to a select few people and have them test it for you. To get their feedback and comments. And once you do, refine and improve the product. Ask if you can use their testimonials. This will help you sell your products much more easily.

* Create a buz While you are testing your product, you can create a �"buzz” by letting people subscribe to a �"pre launch” list. Once the product is complete, you can notify this list of eager prospects and make a quick profit. Don’t wait until your product is completely ready to market or promote it. Create a pre-launch site and create a �"buzz” and get people to line up to buy your product.

I wish those 2 teps will benefit you.

B.Regards