FTC - why can't I just tell MY story...

[Troy_Phillips]

The results stated are not typical.

The average buyer of this product prefers to sit on their ass and dream of making money , but never puts any real effort into it .

[Jeff Walker]

Marlon,

Originally Posted by marlon

And I can't wait to see the new SUBWAY commercial where Jared lost 108 lbs while the average Subway customer gained 20 lbs because they also pig out on pizza and beer.

Personally, I'm looking forward to the beer commercials with a bunch of fat guys sitting around, surrounded by ugly girls.


- Jeff

[DISCLAIMER: nothing in this message should be taken as typical of anything . The typical person watches four hours of TV a day and never accomplishes anything of note.]

[sbucciarel]

Originally Posted by DASHBOY

So why ain't the late night "Get Rich Quick" advertisments on the TV not getting hit with this rule too?

They are just as bad if not worse!!

Graeme

Who says they weren't. Actually, I've seen plenty of deceptive TV commercials and companies get hit by the FTC. YAZ is the latest to have to air a "clarification" to their ad and many of the diet products just aren't seen anymore.

[Josiah]

Originally Posted by marlon

I think this new law is just great.

And just to help book publishers comply with typicality of results, I've taken the liberty to assist them in rewriting titles for a few best sellers:

1. The Bible -- For .12 percent of the world's population
2. How to win friends and influence people (works for .02% who read and actually try it)
3. Swim With The Sharks And Don't Get Eaten (unless you're the 99.9% who buy this book, don't read it and get eaten anyways)
4. How to write good english (works for appoximately .05% of buyers!)
5. How to write a good advertisement (.10% of the time...)
6. Awaken The Giant Within (Works for .003% of Readers)
7. The 10 Commandments (as followed by .0000001% of readers)
8. Tested Advertising Methods That Work For Almost No One
9. How I Raised Myself From Failure To Success In Selling But Don't Get YOUR Hopes Up Because We Know You Are Average And Won't Be Able to Do Jack Squat
10. Warren Buffets Secrets That Work for .00002% Of Buyers
11. How to have great sex approximately .02% of the time
12. Fill in your OWN favorite new book title

And I can't wait to see the new SUBWAY commercial where Jared lost 108 lbs while the average Subway customer gained 20 lbs because they also pig out on pizza and beer.

hahahaha oh boy...

looking forward to these new releases!

Josiah

[Online Bliss]

The United States have enough financial problems without using taxpayers money for this unnecessary intrusion.
Oh I forgot, the money comes from China.

[lisaann]

Why can't you tell your story? I think the problem is when you use a testimonial from a CONSUMER who experienced a lot of success. Then you're making it sound like everyone who buys from you will see that level of success.

Pretty sure it deals only with testimonials from consumers, but obviously we should all check and get this clarified. Would be nice to verify this.

Lisa

[XponentSYS]

I think it is what it is. No use bitching about it here. Whether or not I agree with any certain post of not is irrelevent.

The bottom line is, it is what it is and we either adapt, or move on.

That said, screw testimonials.

The FTC made it's decision based on the fact that a good number of complaints about fake testimonials came up through the years.

Who files these complaints?

A) The FTC either "stumbles" onto a violation themselves, or....
B) Someone files a complaint.

Since (most often) THE PUBLIC files complaints, THE PUBLIC thinks testimonials are B.S. anyways.

So, screw testimonials. I don't need to use them. Just need to adapt my marketing in ways that render them useless.

Nobody believes them anyways.

Lets not get our panties in a twist. It aint that big of a deal.

[magentawave]

We will all have to go the Kern/Mass Control route and give tons of stuff away which is what I was planning to do anyway with one of my sites. If we can't use testimonials, I wonder how we can do the "proof" part of Kerns method now? What do you say about that maharishi Jeff Walker?

Steve

[Jeff Walker]

We will all have to go the Kern/Mass Control route and give tons of stuff away which is what I was planning to do anyway with one of my sites. If we can't use testimonials, I wonder how we can do the "proof" part of Kerns method now? What do you say about that maharishi Jeff Walker?

Well first off, we're going to have to see how this all shakes out over the coming months and years.

But I think it's clear that we will have to adapt.

Personally, I think both Mass Control and Product Launch Formula will become even more effective than ever... it looks like we'll lose the "proof" aspect of MC and PLF, but at their core both courses are more about creating a relationship with the prospect - and I think that piece will be more important than ever.

But, of course, I'm biased. :-)


- Jeff

[Kirk Ward]

Originally Posted by nimcus38318

I think we should all protest Activia until they truly explain what "biphidous regularis", their active ingredient, is. That has always made me laugh. Could you come up with a more stupid name that sounds scientific?

Sorry, just my pet peeve with Activia.

It's pretty much a form of acidophilus or fermented milk.

From Wikipedia at Bifidobacterium animalis - Wikipedia, the free encyclopedia

"Several companies have attempted to trademark specific subspecies and as a marketing technique, renaming the subspecies with scientific sounding names. Danone (Dannon) have claimed trademark status on the subspecies strain DN 173 010 and markets the organism as Bifidus Digestivum (UK), Bifidus Regularis (US and Mexico), Bifidobacterium Lactis or B.L. Regularis (Canada), DanRegularis (Brazil) and Bifidus Actiregularis (Argentina, Austria, Belgium, Bulgaria, Chile, Germany, Italy, Kazakhstan, Netherlands, Portugal, Romania, Russia and Spain). Scientifically, the correct strain is identified as Bifidobacterium animalis subsp. animalis, strain DN-173 010."

In other words, it's a made up name, like the beer company advertising that their beer is pasteurized like it was something special. All beer is pasteurized.

Kirk

[Ernie Lonardo]

More BS laws as usual...I wish I had a time machine that could bring me back to 1980's when the world WASN'T so F***ED UP.