Free Wi-Fi Coming to Border's

Elmer Hurlstone · 10-07-2009, 07:13 PM

While this isn't strictly marketing, many of us wander off to cafe's, coffee shops and/or bookstores for either a break, a fresh perspective or, in the case of bookstores, to do a bit of niche research.

Just opened an email from Border's Books. At the bottom was a banner shouting out the message:

"FREE Wi-Fi at Border's! Come in. Log on. Coming This Month"

And no, I don't know exactly "when" this month. Or if there are weird or restrictive conditions. What I do know is every time I use my computer there, currently, it costs me three or four bucks.

Why not carry the computer, enjoy a cuppa and get some work done at the same time?

Elmer

Jillian Slack · 10-07-2009, 07:36 PM

The Borders near me already started offering free wi-fi, which is fabulous.

I think it was a dumb move on their part to charge for it in the first place.

Why not offer it for free to tempt people to come in and sit for a while? It means they'll sell more coffee and goodies.

I often hang out at Borders with my computer. I use my wi-fi air card through my cell phone provider so I don't have to limit myself to visiting places that provide free wi-fi. The freedom is fabulous!

AceHazel · 10-07-2009, 07:48 PM

Cool! I wonder if this is coming all Borders or just yours locally?

BJ Min · 10-07-2009, 07:54 PM

nice!

i heard for barnes and noble, it's FREE if you have att service...
hopefully borders is free for everyone...

personally, i like going to the library...

bj

10-07-2009, 07:13 PM	#1
Elmer Hurlstone Senior Warrior Member War Room Member Join Date: May 2006 Location: FLUSA Posts: 1,332 Thanks: 305 Thanked 273 Times in 116 Posts Social Networking Contact Info	Free Wi-Fi Coming to Border's While this isn't strictly marketing, many of us wander off to cafe's, coffee shops and/or bookstores for either a break, a fresh perspective or, in the case of bookstores, to do a bit of niche research. Just opened an email from Border's Books. At the bottom was a banner shouting out the message: "FREE Wi-Fi at Border's! Come in. Log on. Coming This Month" And no, I don't know exactly "when" this month. Or if there are weird or restrictive conditions. What I do know is every time I use my computer there, currently, it costs me three or four bucks. Why not carry the computer, enjoy a cuppa and get some work done at the same time? Elmer
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10-07-2009, 07:36 PM	#2
Jillian Slack Advanced Warrior War Room Member Join Date: May 2007 Location: Missouri, USA Posts: 714 Thanks: 24 Thanked 96 Times in 64 Posts	Re: Free Wi-Fi Coming to Border's The Borders near me already started offering free wi-fi, which is fabulous. I think it was a dumb move on their part to charge for it in the first place. Why not offer it for free to tempt people to come in and sit for a while? It means they'll sell more coffee and goodies. I often hang out at Borders with my computer. I use my wi-fi air card through my cell phone provider so I don't have to limit myself to visiting places that provide free wi-fi. The freedom is fabulous!

10-07-2009, 07:48 PM	#3
AceHazel HyperActive Warrior Join Date: Sep 2009 Posts: 120 Thanks: 1 Thanked 16 Times in 16 Posts	Re: Free Wi-Fi Coming to Border's Cool! I wonder if this is coming all Borders or just yours locally?

10-07-2009, 07:54 PM	#4
BJ Min Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Los Angeles, CA Posts: 1,691 Thanks: 150 Thanked 36 Times in 19 Posts Social Networking Contact Info	Re: Free Wi-Fi Coming to Border's nice! i heard for barnes and noble, it's FREE if you have att service... hopefully borders is free for everyone... personally, i like going to the library... bj
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