Marketing to Celebrities

Emersion · 10-07-2009, 07:58 PM

I need help coming up with ideas on how to reach celebrities. I have a client who builds, designs, and renovates high-end homes. His past clients include famous athletes, rock stars, etc.

I guess business is kind of slow right now. And he wants my help reaching out to ball players, musicians, movie stars... I'm pretty experienced with SEO, Social Media, Video, etc. But do these things apply to celebrities?

Anybody have ideas about marketing these services to celebrities? Or if you maybe have a WSO or other product, feel free to point me towards that.

Thank you =)

winebuddy · 10-07-2009, 08:01 PM

you are not going to be marketing TO them. You have to market the PRODUCT and put it out there so that they can easily find it. Celebs use the internet too.

Video of the homes he has already done would be good. LuxuryUSHomes.com would be good. Mini-Mansions.com would be good. or even Mansions.com ( I have no idea if these are available)

Also you could use some endorsements from his past clients.

just a few thoughts

Jason_V · 10-07-2009, 08:02 PM

If his past clients include "famous athletes, rock stars, etc..." Then he ought to be able to get the contact information from them for "ball players, musicians, and movie stars"

Even if the famous people don't know each other directly, chances are their agents can get in touch with the agents of the people you are trying to contact.

Emersion · 10-07-2009, 08:14 PM

So, do you think traditional SEO techniques would be the way to go? Considering celebrities use the internet also, just target those high-end real estate key words and wait for them to call?

Or, find a way to track down the contact info for celebrities and/or their agents and offer the services to them directly?

Emersion · 10-07-2009, 09:14 PM

Thanks guys for your input.

10-07-2009, 07:58 PM	#1
Emersion The Offline Marketer War Room Member Join Date: Oct 2009 Location: The Midwest Posts: 76 Thanks: 13 Thanked 3 Times in 3 Posts	Marketing to Celebrities I need help coming up with ideas on how to reach celebrities. I have a client who builds, designs, and renovates high-end homes. His past clients include famous athletes, rock stars, etc. I guess business is kind of slow right now. And he wants my help reaching out to ball players, musicians, movie stars... I'm pretty experienced with SEO, Social Media, Video, etc. But do these things apply to celebrities? Anybody have ideas about marketing these services to celebrities? Or if you maybe have a WSO or other product, feel free to point me towards that. Thank you =)

10-07-2009, 08:01 PM	#2
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,995 Blog Entries: 10 Thanks: 561 Thanked 609 Times in 317 Posts Social Networking Contact Info	Re: Marketing to Celebrities you are not going to be marketing TO them. You have to market the PRODUCT and put it out there so that they can easily find it. Celebs use the internet too. Video of the homes he has already done would be good. LuxuryUSHomes.com would be good. Mini-Mansions.com would be good. or even Mansions.com ( I have no idea if these are available) Also you could use some endorsements from his past clients. just a few thoughts
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10-07-2009, 08:02 PM	#3
Jason_V Senior Warrior Member War Room Member Join Date: Jan 2007 Location: , , USA. Posts: 1,467 Blog Entries: 5 Thanks: 129 Thanked 212 Times in 79 Posts	Re: Marketing to Celebrities If his past clients include "famous athletes, rock stars, etc..." Then he ought to be able to get the contact information from them for "ball players, musicians, and movie stars" Even if the famous people don't know each other directly, chances are their agents can get in touch with the agents of the people you are trying to contact.

10-07-2009, 08:14 PM	#4
Emersion The Offline Marketer War Room Member Join Date: Oct 2009 Location: The Midwest Posts: 76 Thanks: 13 Thanked 3 Times in 3 Posts	Re: Marketing to Celebrities So, do you think traditional SEO techniques would be the way to go? Considering celebrities use the internet also, just target those high-end real estate key words and wait for them to call? Or, find a way to track down the contact info for celebrities and/or their agents and offer the services to them directly?

10-07-2009, 09:14 PM	#5
Emersion The Offline Marketer War Room Member Join Date: Oct 2009 Location: The Midwest Posts: 76 Thanks: 13 Thanked 3 Times in 3 Posts	Re: Marketing to Celebrities Thanks guys for your input.