Bounce Rates Suddenly Skyrocketed!

mondort · 10-07-2009, 10:42 PM

I already revised the site, and got 5 inquiries since it launched last August 24.

Total of 430 visits since it was relaunched last September 9 and from that date, I got a few inquiries and I am now closing a sale. Problem is that I made changes in my salescopy page then suddenly, my bounce rate zoomed to 85%!

Now I am thinking there must be a problem with the sales letter. From Sept 27, it never went below 50%.

My website is Custom Leather Bracelets | Leather Wristbands | Custom Leather Cuffs for Promotional Items, Campaigns, and Fundraising Needs - Home

Need help. There is actually a market, but bounce rates has been high! I am now at 1st page in Google organic search using keywords "custom leather bracelets". It clearly indicates at the search "...for promotional item needs..." so I am guessing people are aware that it is wholesale.

Is it maybe coz of my site? The past version of my site was really cluttered with different colors, so i decided to stick with a minimalist theme dominated by white background and black font.

Thank you

wyomble · 10-07-2009, 11:07 PM

There is way too much small text that no one will read. Taking a quick glance at the site the average visitor will have no clue what you are trying to accomplish. I'm not any good at sales pages myself but from a visitor standpoint I would like to see large pictures of your product and a clear call to action. I need to know in the first couple seconds what the site is for and why it exists or I'm going to move on to the next.

10-07-2009, 10:42 PM	#1
mondort Active Warrior Join Date: Aug 2009 Posts: 36 Thanks: 1 Thanked 0 Times in 0 Posts	Bounce Rates Suddenly Skyrocketed! I already revised the site, and got 5 inquiries since it launched last August 24. Total of 430 visits since it was relaunched last September 9 and from that date, I got a few inquiries and I am now closing a sale. Problem is that I made changes in my salescopy page then suddenly, my bounce rate zoomed to 85%! Now I am thinking there must be a problem with the sales letter. From Sept 27, it never went below 50%. My website is Custom Leather Bracelets \| Leather Wristbands \| Custom Leather Cuffs for Promotional Items, Campaigns, and Fundraising Needs - Home Need help. There is actually a market, but bounce rates has been high! I am now at 1st page in Google organic search using keywords "custom leather bracelets". It clearly indicates at the search "...for promotional item needs..." so I am guessing people are aware that it is wholesale. Is it maybe coz of my site? The past version of my site was really cluttered with different colors, so i decided to stick with a minimalist theme dominated by white background and black font. Thank you

10-07-2009, 11:07 PM	#2
wyomble Active Warrior War Room Member Join Date: May 2009 Location: Santa Clarita, CA Posts: 50 Thanks: 0 Thanked 7 Times in 6 Posts	Re: Bounce Rates Suddenly Skyrocketed! There is way too much small text that no one will read. Taking a quick glance at the site the average visitor will have no clue what you are trying to accomplish. I'm not any good at sales pages myself but from a visitor standpoint I would like to see large pictures of your product and a clear call to action. I need to know in the first couple seconds what the site is for and why it exists or I'm going to move on to the next.
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