Split Test Question
Hi all,
I want to split test a physical newsletter with a digital one.
Would it be better to put each offer on two different domains or just do a regular A/B split test with the only variation being a physical vs digital newsletter?
Off the top of my head I can see issues arise with prospects who visit the page and see offer A (physical newsletter), don't buy but return at a later date to purchase where they see offer B (digital newsletter). Will this confuse the customer resulting in no sale or am I just thinking too much?
Kevin
I want to split test a physical newsletter with a digital one.
Would it be better to put each offer on two different domains or just do a regular A/B split test with the only variation being a physical vs digital newsletter?
Off the top of my head I can see issues arise with prospects who visit the page and see offer A (physical newsletter), don't buy but return at a later date to purchase where they see offer B (digital newsletter). Will this confuse the customer resulting in no sale or am I just thinking too much?
Kevin
Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog