Split Test Question

Kevin AKA Hubcap · 10-07-2009, 10:47 PM

Hi all,

I want to split test a physical newsletter with a digital one.

Would it be better to put each offer on two different domains or just do a regular A/B split test with the only variation being a physical vs digital newsletter?

Off the top of my head I can see issues arise with prospects who visit the page and see offer A (physical newsletter), don't buy but return at a later date to purchase where they see offer B (digital newsletter). Will this confuse the customer resulting in no sale or am I just thinking too much?

Kevin

Rebtl · 10-07-2009, 10:50 PM

I am just having a hard time envisioning a niche where you need a physical newsletter.

Do you mean like ink and paper snail mail?

I am sure you have a good reason or you wouldn't be asking but that sounds like a lot of trouble to me.

Kevin AKA Hubcap · 10-07-2009, 11:03 PM

I do mean actual paper and snail mail. The newsletter is the main product and some people feel better about having something they can hold.

I get physical newsletters and I love being able to take them with me wherever I go.

On the flip side I can do so much more with a digital newsletter such as adding video but in the end I want to deliver what the customer wants.

Kevin

MikeHumphreys · 10-08-2009, 01:12 PM

Kevin,

Why not offer the physical version as an upsell? If they want to pay a bit more for a physical version to be shipped to them, then let them. It can be an easy way to add another $5-20 to the order price per unit. You can use a print-on-demand company for order fulfillment then.

Hope that helps,

Mike

10-07-2009, 10:47 PM	#1
Kevin AKA Hubcap Flyin' Low & Slow War Room Member Join Date: Nov 2008 Posts: 1,189 Thanks: 56 Thanked 177 Times in 132 Posts	Split Test Question Hi all, I want to split test a physical newsletter with a digital one. Would it be better to put each offer on two different domains or just do a regular A/B split test with the only variation being a physical vs digital newsletter? Off the top of my head I can see issues arise with prospects who visit the page and see offer A (physical newsletter), don't buy but return at a later date to purchase where they see offer B (digital newsletter). Will this confuse the customer resulting in no sale or am I just thinking too much? Kevin
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10-07-2009, 10:50 PM	#2
Rebtl HyperActive Warrior Join Date: Dec 2008 Location: U.S. Posts: 274 Thanks: 27 Thanked 17 Times in 12 Posts Contact Info	Re: Split Test Question I am just having a hard time envisioning a niche where you need a physical newsletter. Do you mean like ink and paper snail mail? I am sure you have a good reason or you wouldn't be asking but that sounds like a lot of trouble to me.

10-07-2009, 11:03 PM	#3
Kevin AKA Hubcap Flyin' Low & Slow War Room Member Join Date: Nov 2008 Posts: 1,189 Thanks: 56 Thanked 177 Times in 132 Posts	Re: Split Test Question I do mean actual paper and snail mail. The newsletter is the main product and some people feel better about having something they can hold. I get physical newsletters and I love being able to take them with me wherever I go. On the flip side I can do so much more with a digital newsletter such as adding video but in the end I want to deliver what the customer wants. Kevin
	Make Money With Web Video Even If You Don't Have A Video Camera --->Click Here For My Free Report<---

10-08-2009, 01:12 PM	#4
MikeHumphreys Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA Posts: 2,785 Thanks: 787 Thanked 696 Times in 373 Posts Social Networking	Re: Split Test Question Kevin, Why not offer the physical version as an upsell? If they want to pay a bit more for a physical version to be shipped to them, then let them. It can be an easy way to add another $5-20 to the order price per unit. You can use a print-on-demand company for order fulfillment then. Hope that helps, Mike
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