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Bounce Rate too High?

by Wesley Cash
2 replies
Ok so I got a little traffic yesterday on my site but i was looking at my stats and my bounce rate is 72% ! That doesnt sound good at all.

I have an Opt-In box for a Free Mini Course in the middle of the page

and a (Click Here) link to the sales page at the very top.. any ideas what I'm doing wrong?

Whats a normal bounce rate?
#bounce #high #rate
  • Profile picture of the author TylerF
    Did you follow the rules of AIDA?

    Do you have a headline that catches
    the attention of your visitor?

    Put yourself in the shoes of your visitor.
    If you reach a site that has nothing but a
    link to a salespage and an opt-in form,
    what are you going to do?

    The Back button seems like an easier choice,
    the opt-in form is too much work since
    they have to type their email address
    in it.

    A link which promises them nothing
    will mean nothing to them.

    So once again, if you have nothing
    to grab the attention of your visitor,
    they won't stay on there for long.
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  • Profile picture of the author mandark
    I would say there is no such thing as a "normal bounce rate" - but if you want to lower yours, optimize your site for the USER. Be persuasive and convince them of the massive benefits they can get from simply typing their email address into the opt-in form.
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