Who Can Write Killer Press Releases?

thunderbird · 10-10-2009, 12:52 PM

Is there a writer you'd recommend who can craft press releases so well that they have a good chance of actually being published in newspapers?

Alexa Smith · 10-10-2009, 12:57 PM

Press releases are not normally published in newspapers, and that isn't their intended purpose. They're intended to give factual information to journalists/staffers at newspapers in the hope that someone will include a mention of their content next time anything related is published, or even (occasionally) write a paragraph or two specially as a "news" item in the paper. But they're not quoted in their entirety in print media.

JayXtreme · 10-10-2009, 01:14 PM

You need:

Dana Willhoit

Dana Willhoit (Dana_Willhoit) on Twitter

http://thepressreleasesite.com

This girl just plain rocks with PR promotion. Smart, classy and a damn good promo queen. I cannot speak highly enough of her talents.

Peace

Jay

thunderbird · 10-10-2009, 01:39 PM

Quote:

Originally Posted by Alexa Smith

Press releases are not normally published in newspapers, and that isn't their intended purpose. They're intended to give factual information to journalists/staffers at newspapers in the hope that someone will include a mention of their content next time anything related is published, or even (occasionally) write a paragraph or two specially as a "news" item in the paper. But they're not quoted in their entirety in print media.

That's it. I'd want it to be enticing enough that it would lead them to do a real write-up on it. After all, they want interesting stories, full of intrigue, star-power, enticing, hip, and whatever other annoying adjective to that effect.

thunderbird · 10-10-2009, 01:41 PM

Quote:

Originally Posted by JayXtreme

You need:
<much snippage>

http://thepressreleasesite.com

Thanks, appreciate the link. I'm checking it out now.

Sylvia Rolfe · 10-10-2009, 04:04 PM

Kate is your go to gal for this.

I used her for one recently, and it was picked up by two news stations, and a newspaper, ALL FOR FEATURES.

She crafts it perfectly so that they wanna pick up the phone to call you, so that you get the feature story, and extra attention that you are writing a press release for. And if you have any questions or concerns she is great. I had never dealt with media attention before and she helped me know what to say, ways to direct the conversation etc. A+ and beyond in my books for sure.

Her WF username is K F

Sylvia

P.S
Plus she's a fellow Canadian, and she actually resides close to you, over in Victoria.

thunderbird · 10-10-2009, 05:04 PM

Quote:

Originally Posted by Sylvia Rolfe

Kate is your go to gal for this.

I used her for one recently, and it was picked up by two news stations, and a newspaper, ALL FOR FEATURES.
<snip>

Very impressive results. Holy cajole! Thanks for the heads-up.

(I must say, kf's warrior profile is kind of enigmatic)

10-10-2009, 12:52 PM	#1
thunderbird HyperActive Warrior War Room Member Join Date: Jun 2007 Location: Vancouver, BC, Canada. Posts: 329 Thanks: 37 Thanked 32 Times in 29 Posts Social Networking	Who Can Write Killer Press Releases? Is there a writer you'd recommend who can craft press releases so well that they have a good chance of actually being published in newspapers?

10-10-2009, 12:57 PM	#2
Alexa Smith Wordsmith War Room Member Join Date: Sep 2008 Posts: 1,845 Thanks: 660 Thanked 508 Times in 367 Posts	Re: Who Can Write Killer Press Releases? Press releases are not normally published in newspapers, and that isn't their intended purpose. They're intended to give factual information to journalists/staffers at newspapers in the hope that someone will include a mention of their content next time anything related is published, or even (occasionally) write a paragraph or two specially as a "news" item in the paper. But they're not quoted in their entirety in print media.
	Alexa Smith ... ... writes many things that snap, crackle and pop, but not too many signature-files.

10-10-2009, 01:14 PM	#3
JayXtreme Babyfaced Assassin War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too Posts: 3,254 Blog Entries: 5 Thanks: 1,647 Thanked 798 Times in 427 Posts Social Networking	Re: Who Can Write Killer Press Releases? You need: Dana Willhoit Dana Willhoit (Dana_Willhoit) on Twitter http://thepressreleasesite.com This girl just plain rocks with PR promotion. Smart, classy and a damn good promo queen. I cannot speak highly enough of her talents. Peace Jay
	Twitter Me Alls I Need Is: 5 Lines Of Text And A BUYNOW Button To Sell Sh1t!... Eyeballs To Offers.... You Need Traffic!..

10-10-2009, 04:04 PM	#6
Sylvia Rolfe Money Making Momma War Room Member Join Date: Mar 2008 Location: Canada. Posts: 1,194 Blog Entries: 6 Thanks: 113 Thanked 99 Times in 60 Posts Social Networking	Re: Who Can Write Killer Press Releases? Kate is your go to gal for this. I used her for one recently, and it was picked up by two news stations, and a newspaper, ALL FOR FEATURES. She crafts it perfectly so that they wanna pick up the phone to call you, so that you get the feature story, and extra attention that you are writing a press release for. And if you have any questions or concerns she is great. I had never dealt with media attention before and she helped me know what to say, ways to direct the conversation etc. A+ and beyond in my books for sure. Her WF username is K F Sylvia P.S Plus she's a fellow Canadian, and she actually resides close to you, over in Victoria.
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