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10-10-2009, 08:10 PM
| #1 |
| Warrior From Down Under  Join Date: May 2009 Location: Sydney, Australia
Posts: 97
Thanks: 11
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|  PPC Split Testing Hey Warriors, Just wondering how long everyone runs their split testing PPC campaigns before changing it up? I run mine for a week, but I am not sure if it’s to long. What are your thoughts? |
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10-10-2009, 09:23 PM
| #2 |
| Active Warrior Join Date: Oct 2009 Location: Vancouver, WA
Posts: 52
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| Re: PPC Split Testing
If you're talking about landing pages. Never longer than a day. With Google that's really all the traffic sample you need. Now, which day might be more important than others. I would say split testing Wed - Fri would be smarter as Mon/Tue are the highest volume/highest converting days. Split testing on the weekend could yield drastically different results. That being said, I'm sure some people like to test longer, but I don't see the point. If you're talking about Ads, then it's across the board. You can tell VERY quickly how well an ad does or doesn't do, though within a few days a better ad (if you're sampling more than 2) might drop in CTR and then you've got nearly equal ads - that's a tougher decision. As you've undoubtedly seen, there are thousands of different variables in a landing page - so keep testing, the more the better. |
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10-10-2009, 09:33 PM
| #3 |
| MillionDollarAdMan.com War Room Member Join Date: Aug 2006 Location: Melbourne, Australia.
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| Re: PPC Split Testing
I don't have a certain time... And I'm not sure if you will want to do this as it depends on volume... But I usually wait for THIRTY (30) actions... As in... if it's for an opt-in... 30 opt-ins... Or a sale? 30 sales... Statistically this makes very sure, how well your ad is doing... (and we're not even factoring CTR in here, I'm talking about the end results) Josiah  |
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10-10-2009, 09:59 PM
| #4 |
| Warrior From Down Under Join Date: May 2009 Location: Sydney, Australia
Posts: 97
Thanks: 11
Thanked 1 Time in 1 Post
| Re: PPC Split Testing
Awesome, Thanks for your input. |
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| ppc, split |
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