Looking For Partner - Licensing Proven Marketing Campaigns

[Reco Davis]

I'm looking for a partner that has sold at least one proven marketing campaign to a business successfully or someone that has legit marketing campaigns that they think can be sold to other industries and businesses or even their own competitors.

Ever since I saw a video advertising for Bob Serling's licensing program, I came across this technique, understood it, and now really want to apply it as I believe it can be very successful.

I have asked at least one very well known marketer for a campaign and am awaiting his response. However it makes sense for me to find a parter who either has experience doing this or has some great campaigns that others can use but has never thought about the potential of selling them to other businesses.

I understand Bob Serling was giving some away with his course which is now sold out. Anyway, looking for some marketers with some experience in this arena.

For an example of exactly about what I'm thinking:

www(dot)milliondollarlicensing(dot)com/vid6

Thanks,
Reco

[jhongren]

Hi Reco,

I feel there is a better way to request
jv partners...

It is all about building relationship
and getting to the the Warriors here
individually.

It is not easy but the effort pays off
and in the end, you will get to have more
friends who are more than partners.

So here are some ways you can get to know
more partners aka Warrior friends.

1. go to the warrior special offer thread to find
related products similar to your niche

2. buy their wsos.

3. PM them if you have any question.

4. get to know them personally

5. PM them a personal email to thank
them for the great product and a jv
offer.

6. Be genuine and nice and most
Warriors will reply you.

It is all about building a long term friendship
in this forum.

Good luck!

John

[Reco Davis]

John,

Thanks for your advice. It is very sound and I really appreciate it! Obviously I'm still fairly new to this forum and might need a lesson on forum best practices and decorum from time to time, so I really do appreciate your input here.

Regards,
Reco

[jhongren]

Originally Posted by Reco Davis

John,

Thanks for your advice. It is very sound and I really appreciate it! Obviously I'm still fairly new to this forum and might need a lesson on forum best practices and decorum from time to time, so I really do appreciate your input here.

Regards,
Reco

No worries Reco. We are here to help
new members.

Good luck!

John

[Richard Tunnah]

Reco,
I admire your get go. However to add to John's post I think you need to think about what you can bring to the party? If someone has a successful marketing campaign they've licensed already I think they'll be wondering why they need you.
Solve the above, network like John says and you may find someone that can help you. Good luck.

Rich

[Reco Davis]

Rich, thanks for your advice. I guess I need to search around the forum for people already doing this and network with them as you and John have suggested.

On what I bring to the table... I'm also looking for people that have marketing campaigns that have never thought about licensing them as well. Your point is essential though. It's best to get along before playing along.

Thanks again,
Reco

[Mike Hill]

Originally Posted by Reco Davis

Rich, thanks for your advice. I guess I need to search around the forum for people already doing this and network with them as you and John have suggested.

On what I bring to the table... I'm also looking for people that have marketing campaigns that have never thought about licensing them as well. Your point is essential though. It's best to get along before playing along.

Thanks again,
Reco

What everyone is getting at Reco is why should another marketer work with you? What do you bring to the venture? Money, experience, previous success or all of those?

Essentially if I have a highly successful marketing campaign before I met you then what's the BIG reason why I should work with you?

Those are the questions you have to solve. Simply coming up with an answer won't be good enough. You have to offer something or bring something to the table that no one else has or something that other marketers you are targeting would have a hard time getting on their own.

Hope that helps...

Mike Hill

PS. Why not just put your own marketing campaign together? Offer to run the campaign free of charge but take a 10% commission on the sales. This will get your feet wet... and if you cannot put together a marketing campaign then you have to seriously consider your reasons why you want other marketers to work with you.

[Reco Davis]

Great points Mike. What I'm looking for is "proven" marketing campaigns which I'm willing to pay for and license to other businesses (of course splitting the fees).

So imagine company A used a marketing campaign that produced results of 125% increase in sales. Company A then licensed that particular marketing campaign out to another business in the same industry and they saw sales increases of 110%. They then licensed the campaign to another business in another industry who tweaked it and also saw stellar results.

In this scenario, there is a campaign that is proven to produce good results. Licensing it for a fee and a percentage of sales to other companies then becomes significantly easier as it lessens the risk for the businesses adopting it because of its good track record.

So yes I could come up with a campaign, but I would still need to prove it before I can engage in the licensing of a proven marketing campaign strategy which I'm trying to accomplish now.

So what I bring to the table is the ability to license it to other companies. Now people with great campaigns can certainly go out and license the campaigns themselves. Short answer is they don't need me...I need them. I'm providing another opportunity to make revenue. One person can only get so many deals done, so I'd be providing my partners with the ability to make even more money while essentially having to do nothing. Duplication of effort really. The real value I bring to the table here is bringing other deals to the table.

I will be engaging in the sales and deals and writing them a check from the results. I hope that clarifies what I'm looking for... Personally I have sold unproven marketing campaigns to businesses before and it took a lot of convincing. Proven marketing campaigns really are a no brainer.

Lastly, your question is analogous to why would a successful internet marketer making a ton of money with a strategy sell it to others. Because he/she can make a ton more money that way... That's what I'm looking for in this situation.

-Reco

[Izesta]

Originally Posted by Reco Davis

Great points Mike. What I'm looking for is "proven" marketing campaigns which I'm willing to pay for and license to other businesses (of course splitting the fees).

So imagine company A used a marketing campaign that produced results of 125% increase in sales. Company A then licensed that particular marketing campaign out to another business in the same industry and they saw sales increases of 110%. They then licensed the campaign to another business in another industry who tweaked it and also saw stellar results.

In this scenario, there is a campaign that is proven to produce good results. Licensing it for a fee and a percentage of sales to other companies then becomes significantly easier as it lessens the risk for the businesses adopting it because of its good track record.

So yes I could come up with a campaign, but I would still need to prove it before I can engage in the licensing of a proven marketing campaign strategy which I'm trying to accomplish now.

So what I bring to the table is the ability to license it to other companies. Now people with great campaigns can certainly go out and license the campaigns themselves. Short answer is they don't need me...I need them. I'm providing another opportunity to make revenue. One person can only get so many deals done, so I'd be providing my partners with the ability to make even more money while essentially having to do nothing. Duplication of effort really. The real value I bring to the table here is bringing other deals to the table.

I will be engaging in the sales and deals and writing them a check from the results. I hope that clarifies what I'm looking for... Personally I have sold unproven marketing campaigns to businesses before and it took a lot of convincing. Proven marketing campaigns really are a no brainer.

Lastly, your question is analogous to why would a successful internet marketer making a ton of money with a strategy sell it to others. Because he/she can make a ton more money that way... That's what I'm looking for in this situation.

-Reco

What you say makes a lot of sense Reco. I understand completely. I do wonder how proven must a keep-it-simple campaign be. For example, if you were to create sensible past customer re-activation campaigns, according to Serling, these type campaigns are proven by the very nature of the marketing. With proper contact, and a nice incentive, Serling claims it should not be difficult to re-engage our prior customers - especially if the business provided a good product/service. I think this is a great way to get the feet wet. Start with simple campaigns and build from there. Because it is mind-boggling how many businesses NEVER EVER reach back out to their customers. They get the customer to buy once and let 'em go. How crazy is that?

Earlier last year, I started doing work setting up autoresponders for small businesses. But using autoresponders is very similar to past customer reactivation - except that with autoresponders I am not getting anything on the backend for the increased profits I create for the business.

Campaigns designed to compensate me for the increase in sales I bring would be much more profitable. And makes sense.

I should think about changing my own strategy. Licensing campaigns seems very promising.

In terms of having some campaigns under your belt, I wonder if you could quote the results (anonymously) of successful campaigns undertaken by other people. Jay Abraham gives a lot of examples in his books and courses.

The "concept" of increasing sales by contacting prior customers has been proven time and time again. Granted, you might not have a "specific" proven campaign under your belt, but we do know it works.

Serling discusses some more sophisticated campaigns that probably would need some proof.

Would love to hear your thoughts.