New FTC Regulations For Online Marketers. Where Do I Find A Full Copy?

SandyHall · 10-11-2009, 05:33 AM

Hi Everyone, Sandy here...

I've been seeing references to new, very strict,
FTC regulations for online marketers.

This is a small part of it, but not everything.

(Quote from part of an email I just received from Net Marketer: Gary Ambrose)
"We can't talk about specific results, we can't use
income statements, and if we're getting paid for a
promotion of any kind ... we need to disclose it. "

But I can't seem to find to whole regulatory copy of it.

Can anybody help with this?

Thanks so much.
Sandy
-----------------

TheMagicShow · 10-11-2009, 05:44 AM

Quote:

Originally Posted by SandyHall

Hi Everyone, Sandy here...

I've been seeing references to new, very strict,
FTC regulations for online marketers.

This is a small part of it, but not everything.

(Quote from part of an email I just received from Net Marketer: Gary Ambrose)
"We can't talk about specific results, we can't use
income statements, and if we're getting paid for a
promotion of any kind ... we need to disclose it. "

But I can't seem to find to whole regulatory copy of it.

Can anybody help with this?

Thanks so much.
Sandy
-----------------

Hi Sandy,

your best bet is to do a search on the forum and see what's there. Tons of threads have been started on this subject. The guidelines are very vague in my opinion, good luck.

marciayudkin · 10-11-2009, 07:24 AM

Here you go...

The FTC's official memo (see the PDFs in their right sidebar):
FTC Publishes Final Guides Governing Endorsements, Testimonials

The Wall St. Journal's summary of the issues:
U.S. Seeks to Restrict Gift Giving to Bloggers - WSJ.com

Cheers,
Marcia Yudkin

Catalyst eMarketing · 10-11-2009, 11:32 AM

The 81 page PDF is here:

http://www.ftc.gov/os/2009/10/091005...mentguides.pdf

SandyHall · 10-11-2009, 12:16 PM

Hey Guys,
Thanks so much for your answers. Just what I was looking for.
Special Thanks Go To:

5starAffiliatePrograms
marciayudkin
Magic Mel

Sandy

pmg2712 · 10-11-2009, 12:20 PM

Thanks for the help.. I have been looking for it.

Steven Carl Kelly · 10-11-2009, 12:24 PM

These are NOT new regulations. They have been around for decades.

tj · 10-11-2009, 12:45 PM

Quote:

Originally Posted by Steven Carl Kelly

These are NOT new regulations. They have been around for decades.

Well if you read it closer on their website - it is changed, so it is not around for decades.

" ... Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor. "

Timo

Steven Carl Kelly · 10-11-2009, 12:47 PM

Guides, not regulations. There is a difference.

SandyHall · 10-11-2009, 02:15 PM

Ok tj and Steven,
Let's not quibble over words, such as:
Guides / Regulations...

Let's just agree that there are different aspects
to what the 1980 rules were.

They added some stuff to reflect the current market conditions.

So, be nice please.

All I was asking for is the locations
where I could read up on the "Changes."

Steven Carl Kelly · 10-11-2009, 02:25 PM

Quote:

Originally Posted by SandyHall

So, be nice please.

Not sure what you mean. Elaborate?

Quote:

Originally Posted by SandyHall

Let's not quibble over words, such as:
Guides / Regulations...

When it comes to matters of law and legality, words and their meanings are very important.

SandyHall · 10-11-2009, 02:27 PM

Ok, I did a little more research and came away with
a very good blog post pertaining to this topic.

[MY DISCLAIMER]- I in no way, shape, or form, have any
affiliation to this blogger...

Go here to check it out:
How to Word Disclosures & Agreements to Meet FTC Rules Affiliate Marketing Blog

Hope this helps,
Sandy

SandyHall · 10-11-2009, 02:32 PM

Quote:

Originally Posted by Steven Carl Kelly

When it comes to matters of law and legality,
words and their meanings are very important.

I stand corrected and in no way meant to be negative.

Thanks for your elaborating the point you were trying to make.

Sandy

10-11-2009, 05:33 AM	#1
SandyHall Stay Tuned 4 Good News Join Date: Oct 2005 Location: Sunny Florida, USA Posts: 545 Thanks: 28 Thanked 33 Times in 22 Posts Social Networking Contact Info	New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? Hi Everyone, Sandy here... I've been seeing references to new, very strict, FTC regulations for online marketers. This is a small part of it, but not everything. (Quote from part of an email I just received from Net Marketer: Gary Ambrose) "We can't talk about specific results, we can't use income statements, and if we're getting paid for a promotion of any kind ... we need to disclose it. " But I can't seem to find to whole regulatory copy of it. Can anybody help with this? Thanks so much. Sandy -----------------

10-11-2009, 07:24 AM	#3
marciayudkin Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts Posts: 1,141 Thanks: 110 Thanked 548 Times in 265 Posts Social Networking	Re: New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? Here you go... The FTC's official memo (see the PDFs in their right sidebar): FTC Publishes Final Guides Governing Endorsements, Testimonials The Wall St. Journal's summary of the issues: U.S. Seeks to Restrict Gift Giving to Bloggers - WSJ.com Cheers, Marcia Yudkin
	Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

10-11-2009, 11:32 AM	#4
Catalyst eMarketing GooglePlaces Optimization War Room Member Join Date: Nov 2004 Location: SoCal Posts: 759 Thanks: 52 Thanked 176 Times in 98 Posts Social Networking	Re: New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? The 81 page PDF is here: http://www.ftc.gov/os/2009/10/091005...mentguides.pdf
	Linda Buquet :: Google Places Optimization Specialist :: Catalyst eMarketing Google Places Optimization :: ADVANCED GOOGLE PLACES TRAINING Available Google Places Optimization & Local SEO BLOG :: Latest Google Places News and Tips BEST Google Places Software & FREE Local SEO Tools

10-11-2009, 12:16 PM	#5
SandyHall Stay Tuned 4 Good News Join Date: Oct 2005 Location: Sunny Florida, USA Posts: 545 Thanks: 28 Thanked 33 Times in 22 Posts Social Networking Contact Info	Re: New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? Hey Guys, Thanks so much for your answers. Just what I was looking for. Special Thanks Go To: 5starAffiliatePrograms marciayudkin Magic Mel Sandy

10-11-2009, 12:20 PM	#6
pmg2712 HyperActive Warrior War Room Member Join Date: Mar 2009 Posts: 152 Thanks: 7 Thanked 4 Times in 3 Posts Contact Info	Re: New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? Thanks for the help.. I have been looking for it.
	500 words articles in 4$, PM me! http://www.warriorforum.com/warriors...ity-cheap.html http://bestskincarehub.com/

10-11-2009, 12:24 PM	#7
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? These are NOT new regulations. They have been around for decades.
	Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here FREE REPORT: Split Test Your Landing Pages the Easy Way

10-11-2009, 12:47 PM	#9
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? Guides, not regulations. There is a difference.
	Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here FREE REPORT: Split Test Your Landing Pages the Easy Way

10-11-2009, 02:15 PM	#10
SandyHall Stay Tuned 4 Good News Join Date: Oct 2005 Location: Sunny Florida, USA Posts: 545 Thanks: 28 Thanked 33 Times in 22 Posts Social Networking Contact Info	New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? Ok tj and Steven, Let's not quibble over words, such as: Guides / Regulations... Let's just agree that there are different aspects to what the 1980 rules were. They added some stuff to reflect the current market conditions. So, be nice please. All I was asking for is the locations where I could read up on the "Changes."

10-11-2009, 02:27 PM	#12
SandyHall Stay Tuned 4 Good News Join Date: Oct 2005 Location: Sunny Florida, USA Posts: 545 Thanks: 28 Thanked 33 Times in 22 Posts Social Networking Contact Info	New FTC Regulations For Online Marketers. Where Do I Find A Full Copy? Ok, I did a little more research and came away with a very good blog post pertaining to this topic. [MY DISCLAIMER]- I in no way, shape, or form, have any affiliation to this blogger... Go here to check it out: How to Word Disclosures & Agreements to Meet FTC Rules Affiliate Marketing Blog Hope this helps, Sandy