New FTC Regulations For Online Marketers. Where Do I Find A Full Copy?

15 years ago

Originally Posted by SandyHall

Hi Everyone, Sandy here...

I've been seeing references to new, very strict,
FTC regulations for online marketers.

This is a small part of it, but not everything.

(Quote from part of an email I just received from Net Marketer: Gary Ambrose)
"We can't talk about specific results, we can't use
income statements, and if we're getting paid for a
promotion of any kind ... we need to disclose it. "

But I can't seem to find to whole regulatory copy of it.

Can anybody help with this?

Thanks so much.
Sandy
-----------------

Hi Sandy,

your best bet is to do a search on the forum and see what's there. Tons of threads have been started on this subject. The guidelines are very vague in my opinion, good luck.

Thanks
1 reply

Signature

" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

{{ DiscussionBoard.errors[1266804].message }}

marciayudkin 15 years ago

Here you go...

The FTC's official memo (see the PDFs in their right sidebar):
FTC Publishes Final Guides Governing Endorsements, Testimonials

The Wall St. Journal's summary of the issues:
U.S. Seeks to Restrict Gift Giving to Bloggers - WSJ.com

Cheers,
Marcia Yudkin
- Thanks
- 1 reply
Signature
Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
{{ DiscussionBoard.errors[1266940].message }}
- Catalyst eMarketing 15 years ago
  
  The 81 page PDF is here:
  
  http://www.ftc.gov/os/2009/10/091005...mentguides.pdf
  
  Thanks
  
  Signature
  
  Linda Buquet :: Google+ Local Specialist and Google Top Contributor
  ADVANCED Google+ Local Training :: Also offering White Label Local SEO
  Latest Google Local News, Tips & Tricks
  
  {{ DiscussionBoard.errors[1267500].message }}

SandyHall

15 years ago

Hey Guys,
Thanks so much for your answers. Just what I was looking for.
Special Thanks Go To:

5starAffiliatePrograms
marciayudkin
Magic Mel

Sandy

Thanks

Signature

==> See The Top Marketing Platform On The Net! <==

{{ DiscussionBoard.errors[1267600].message }}

pmg2712

15 years ago

Thanks for the help.. I have been looking for it.

Thanks

{{ DiscussionBoard.errors[1267610].message }}

Steven Carl Kelly

15 years ago

These are NOT new regulations. They have been around for decades.

Thanks
1 reply

Signature

Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
FREE REPORT: Split Test Your Landing Pages the Easy Way

{{ DiscussionBoard.errors[1267621].message }}

tj 15 years ago

Originally Posted by Steven Carl Kelly

These are NOT new regulations. They have been around for decades.

Well if you read it closer on their website - it is changed, so it is not around for decades.

" ... Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides - which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as "results not typical" - the revised Guides no longer contain this safe harbor. "

Timo
- Thanks
Signature
BIG BRAND Copywriting - Sales Letters + Bonuses for Warriors. $97 - Guaranteed! | OFFER NOT CONVERTING ? Need People to take action NOW?
{{ DiscussionBoard.errors[1267668].message }}

Steven Carl Kelly

15 years ago

Guides, not regulations. There is a difference.

Thanks
1 reply

Signature

Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
FREE REPORT: Split Test Your Landing Pages the Easy Way

{{ DiscussionBoard.errors[1267674].message }}

SandyHall 15 years ago

Ok tj and Steven,
Let's not quibble over words, such as:
Guides / Regulations...

Let's just agree that there are different aspects
to what the 1980 rules were.

They added some stuff to reflect the current market conditions.

So, be nice please.

All I was asking for is the locations
where I could read up on the "Changes."
- Thanks
- 2 replies
Signature
==> See The Top Marketing Platform On The Net! <==
{{ DiscussionBoard.errors[1267879].message }}
- Steven Carl Kelly 15 years ago
  
  Originally Posted by SandyHall
  
  So, be nice please.
  
  Not sure what you mean. Elaborate?
  
  Originally Posted by SandyHall
  
  Let's not quibble over words, such as:
  Guides / Regulations...
  
  When it comes to matters of law and legality, words and their meanings are very important.
  
  Thanks
  
  1 reply
  
  Signature
  
  Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
  FREE REPORT: Split Test Your Landing Pages the Easy Way
  
  {{ DiscussionBoard.errors[1267901].message }}
  
  SandyHall 15 years ago
  
  Originally Posted by Steven Carl Kelly
  
  When it comes to matters of law and legality,
  words and their meanings are very important.
  
  I stand corrected and in no way meant to be negative.
  
  Thanks for your elaborating the point you were trying to make.
  
  Sandy
  
  Thanks
  
  Signature
  ==> See The Top Marketing Platform On The Net! <==
  
  {{ DiscussionBoard.errors[1267920].message }}
- SandyHall 15 years ago
  
  Ok, I did a little more research and came away with
  a very good blog post pertaining to this topic.
  
  [MY DISCLAIMER]- I in no way, shape, or form, have any
  affiliation to this blogger...
  
  Go here to check it out:
  How to Word Disclosures & Agreements to Meet FTC Rules Affiliate Marketing Blog
  
  Hope this helps,
  Sandy
  
  [ 1 ] Thanks
  
  Signature
  ==> See The Top Marketing Platform On The Net! <==
  
  {{ DiscussionBoard.errors[1267909].message }}

New FTC Regulations For Online Marketers. Where Do I Find A Full Copy?

Trending Topics

How do I effectively build and nurture an email list for affiliate marketing purposes?

Are Solo ADs the Most Cost Effective Way to Promote your Product?

Are billboards still effective in driving customers?

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?