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Old 10-11-2009, 07:21 AM   #1
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Default How to Handle Early Signup Bonus

If you're promoting something that includes a significant bonus for the first XX people who sign up, once that threshold has passed, is it better to delete all references to the early signup bonus or to leave them there but cross them out?

Normally I would just delete reference to the bonus, but press releases and some promotions from affiliates might contain a reference to the bonus. If someone reads about and gets motivated about a bonus and then goes to check it out, wouldn't it be better to have the bonus there but crossed out than not there?

Hoping that some people can answer this from the customer's point of view and others from what they've done in a similar situation.

Thanks so much,

Marcia Yudkin

Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook
“There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer
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Old 10-11-2009, 08:25 AM   #2
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Default Re: How to Handle Early Signup Bonus

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Originally Posted by marciayudkin View Post
... or to leave them there but cross them out?
I like this option. As a buyer I get to know that the bonus was offered at certain point of time and I am late to get it ...

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