SureFire Things That'll Cost You A Customer
I buy lots of information products...
This is what drives the IM niche (Rapid Hungry Buyers Like Myself)
But There are things if you do as the seller its gonna cost you
(A lot if you think about it)
Stuff Like
1. Not Following up with your customer : If Somebody sends you a mail regarding a problem they are having with your product/service, Respond ASAP
2. Not checking the sales funnel Properly
See if everything works, double check it, the download page, the payment
processor, the sales page, double check it, hell triple check it!!
3. Poor email Marketing
I unsubscribe from A person's mailing list as soon as he hits me with a promotion right after i have made a purchase from him..
C'mon when did relationship building went out of the picture??
It's OK for a big name Guru to do so, coz they have a traffic funnel up and running , if 1 person unsubscribes 3 more are ready to take his place..
But if you are not A Guru, then you need to stay sharp with your marketing efforts..
Now let me tell you why I am writing this post:
A few days back i purchased a product ( No names: I am not writing this to bash somebody)...
Anyways, I made the purchase and this guy is sharp, he hit me with an OTO , but unfortunately for him I wasn't interested...
So i scrolled down to the page so that I could find "No thanks I'm Not Interested, Just Take me to my Downloads" LINK, and to my amazement there was no link there..
So I sat there in my chair thinking what to do next... When nothing came to my mind i closed the Page...
The next obvious thing was to look for a support email address, i looked everywhere in his website but couldn't find one..
So i thought, I have made the purchase and i 'll receive the links in my email, sadly my inbox was empty...
There was no way I could reach that guy..
Then I looked at his paypal email address and shot him an email explaining what happened..
Then i went to his other websites (Yes he has more than one!! Can you believe that)
and found all the addresses I could find..
I sent him a copy of the original email with all the details..
The next logical step was to wait, Patiently, for at least 48-72 hours, which I did ( Everyone is busy, I understand that)
Still No response..
I shot him another email...
48 hours later...
No response Again..
Then what did I do?
I filed a Paypal Dispute
I unsubscribed from his mailing list..
And I made A Vow, Never to buy anything from him ever again...
Then I decided to share the whole thing(Here )
Don't let this happen in your business
Rahul
P.S
"It's easier to fool people than to convince them that they have been fooled. -- Mark Twain
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