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The Best Marketing Book!

by Intrepreneur
15 replies
I guess in this age almost every form of marketing imaginable has been compiled into a marketing book somewhere along the line but I'll also go against my guess and say that's impossible.

Right now I'm on Amazon looking for something solid to put my nose into that will prepare me for all the marketing strategies I might have skipped over.

This means I need the best and most complete book on marketing strategies of the 21st century and beyond.

Looking forward to responses.

Mark
#book #marketing
  • Profile picture of the author mfleisch
    Hey Mark,

    There are only 2 books I recommend. The first is Good to Great by Collins. This really is the best book I've EVER read about business in general and has helped me tremendously when it comes to Marketing - regardless of industry.

    The other is SEO Made Simple which is a quick and easy guide to improve search engine rankings. Both are available on Amazon.com.

    Mike
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    • Profile picture of the author Intrepreneur
      Originally Posted by mfleisch View Post


      The other is SEO Made Simple which is a quick and easy guide to improve search engine rankings. Both are available on Amazon.com.

      Mike
      I was more so looking for a book that covers the overall reach of marketing rather than specific marketing strategies but thanks for sharing, also SEO is one of my strongest areas of knowledge, gotta love SEO.
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  • Profile picture of the author bobsedge
    Read "Predictably Irrational" by Dan Ariely.

    It's not so much about strategies (though it does cover that) but it will change the way you look at marketing forever.
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  • Profile picture of the author David Chamberlain
    Hey

    One book I can highly recommend is Scientific AdvertisingScientific Advertising
    It was first published in 1923, but the concepts still apply today!

    I'll be intrigued to see some more recommendations, I was looking for some books the other day!
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  • Profile picture of the author ronaldc
    I think there is no any book claim that it is 'complete book on marketing'. Since marketing technique is changing daily. More new ideas and techniques are coming out. Read more posts on forums can be learned better by yourself. However, some web sites contain free ebooks for you to read, have a look to the link of my signature.
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    • Profile picture of the author Intrepreneur
      Originally Posted by ronaldc View Post

      I think there is no any book claim that it is 'complete book on marketing'. Since marketing technique is changing daily. More new ideas and techniques are coming out. Read more posts on forums can be learned better by yourself. However, some web sites contain free ebooks for you to read, have a look to the link of my signature.
      Of course and it's the same with millions of other books but there's an important factor here, there is most likely a very detailed book on marketing lurking before my very mouse pointer but I don't know what it is.
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  • Profile picture of the author tomw
    If you really mean you want *real* marketing books discussing strategies and tactics then,

    Amazon.com: Marketing Genius (9781841126814):...Amazon.com: Marketing Genius (9781841126814):...
    Amazon.com: Business Genius: A More Inspired...Amazon.com: Business Genius: A More Inspired...
    Amazon.com: Customer Genius (9781841127880):...Amazon.com: Customer Genius (9781841127880):...

    Are all excellent.

    Tom
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    • Profile picture of the author Intrepreneur
      Hmmm education costs farily mounts up.

      I've bought a few from your recommendations.

      Thank you all who contributed to this.
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      • Profile picture of the author CDarklock
        Originally Posted by Intrepreneur View Post

        Hmmm education costs farily mounts up.

        I've bought a few from your recommendations.

        Thank you all who contributed to this.
        Good to Great and Predictably Irrational are awesome books.

        Read Malcolm Gladwell's Blink and The Tipping Point. I've heard good things about Outliers, but haven't read it myself.

        You're probably sick of people recommending Drew Eric Whitman's Ca$hvertising, but I'll recommend it anyway.

        I have Scientific Advertising as a redistributable PDF. PM me your email, and I'll shoot you a copy.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Nic Lynn
    Focus bay Al Ries.
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  • Profile picture of the author Loren Woirhaye
    You mentioned an interest in strategy. Marketing techniques
    like writing different types of ad copy are sort of a more
    tactical thing. Tactics are how you put money in your
    pocket in the short term with marketing. Strategy is long-term
    stuff. Jay Abraham explains strategic concepts pretty well.

    He has a couple of mass-market books in print. The first is
    better, but it has laughable chapters on the internet - the
    second is mostly a brief rehash of the first but contains
    better stuff relating to internet technology, derivative of
    what Rich Schefren teaches (he's credited).

    The first "Getting Everything You Can Out Of All You've Got"
    The 2nd "The Sticking Point Solution"

    If you haven't been exposed to Abraham's idea either of those
    will get your mind working more strategically and help you improve
    as a tactician as well.

    "Scientific Advertising" is worth reading and re-reading many times
    over.

    Most business books are fairly re-hashed information with a new spin
    on it. Books about marketing and strategy are no exception. You
    can still learn a lot from reading the work of many authors though -
    variety enriches your own thinking.

    "7 Steps Top Freedom" by Ben Suarez, while dated, is a pretty
    good overview of the reality of building a big mail order business.

    Joe Sugarman's books are good too, but pertinent to certain types
    of products and focused a lot on copywriting with strategic
    insights worked in.
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  • Profile picture of the author zapseo
    Cialdini's Influence: The Psychology of Influence.
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    Speed Read Copy -- 97% Off Value -- RAVE Reviews!
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