Here's why your article CTR rate stinks while I get 30% to 50% consistently!

[ishansoni]

Hi,

There is a big mistake that most people make when it comes to article marketing.

Now before I go any further and tell you about the mistake that you are (possibly) making, let me ask you this.

Why are you using article marketing?

Seriously. Are you just "giving it all" in your content?

You are using article marketing to generate targeted traffic - PERIOD!

So stop writing resource boxes that bore you to death. I mean seriously.

The main goal of your resource box is to get the person to click your link - end of story.

Stop writing boring junk such as

Ishan Soni has been marketing for blabla years and he has been working from home earning a comfortable living...

Forget that. Get to your point. Get the person to click your link. You are not here to please your reader, you are here to get them to click your link.

Once they click your link, you have full "control" over your visitor. When the visitor is still on ezinearticles, you do not have control. Ezinearticles does.

I know that sounds a little bit confusing but your resource box really has to scream to the person like your link is the solution to all of their problems.

Here is how you structure your article.

Write your article like a sales letter and sell your link as the perfect solution to all of their problems.

Beat around the bush, build curiosity and don't really tell them how to solve the problem completely, but give them a very small part of the solution - BUT make sure that they have to click your link in order to get rid of the pain completely.

Next time I see "XYZ has been marketing for ABC years....." I may as well stab myself and die.

You've got to sell your link within the resource box - This tip alone can make you thousands.

Get them to feel the pain in the article, tease them by making them curious about what the "secret" to getting rid of the pain is, provide them a part of the solution, and then sell your link.

You have got to get people dying to click your link. Make it irresistible so that even if their stupid firefox crashes, they would search around the world for 80 years just to find your link so that they can settle their curiosity.

One of the best ways to even increase your conversion rate of your affiliate product etc is to use the headline of that sales page within your resource box.

These product creators have probably tested tons of headlines so there is no need to bang your head against the wall trying to figure things what type of resource box will work perfectly. You can also tweak the headline a little bit to your liking.

You are really going to presell your product if you can

1. Get them to feel the pain.
2. Provide them a part of the solution within your article by making them curious even within the article.
3. Get them to click your link to get rest of the solution!

Don't reveal all of your secrets in 1 article. Reveal the best one and presell them to get your other secrets for free if they click your link.

NOTE: People have been asking me for PROOF that I receive such high CTR rates. I am not here to prove anything. But here's the proof.



43.17% CTR rate. Not bad, eh?

Some of these numbers may be unrealistic to you, but it works for me.

Just hope EZA upgrades me ASAP.

5,789

P.S. (EDIT) - I do not guarantee that you will achieve the same results as mine, and you can achieve better results. No guarantees. Your article may not be viewed at all at the first place :-), I don't know :-)

[Tony Dean]

I agree it's the resource box that makes the difference.

The boring article above should not matter too much as long as in the resource box you say they can find out heaps more that will interest them and cure their problem - just click here and see!

[ishansoni]

Originally Posted by Tony Dean

I agree it's the resource box that makes the difference.

The boring article above should not matter too much as long as in the resource box you say they can find out heaps more that will interest them and cure their problem - just click here and see!

I partly agree with you Tony.

If you article content is flat out boring, people are not even going to go as far as reading the resource box, let alone clicking the link.

You have got to write your articles like salesletters. Paragraphs that are 4-6 sentences bore people to death.

In order to succeed with article marketing you've got to make sure that you are giving people information that they truly want. Article marketing can be one of the best ways to make money on the internet, especially in today's economy when countless people are struggling with their jobs trying to figure out how to succeed on the internet. Article marketing can seem tiresome sometimes because it takes time for you to see any kinds of results with article marketing. It requires lots of patience and due diligence in order to become successful with article marketing.
Article marketing is a very powerful marketing medium and every single internet marketer should learn how to market effectively using articles because it can get you tons of visitors to your website, resulting in more customers and more sales."

I bet you didn't read all of that word by word.

You want to sell 1 of the many solutions in your article body and give them plenty more on your page that you're promoting.

Make your sentences short. We live in a "video" age where people have short attention spans. If you write long boring articles, people are going to fall asleep.

I am in high school and I always start sleeping when the teacher starts reading those boring science books because they do not have any excitement component to it. Its just flat out boring and reading 4-6 lines crammed together isn't thrilling.

You are firstly going to tease them and make them curious about this secret and in your 2nd part of your article you will tell them about it.

Now they are going to start seeing your value.

Now if you tell them you're going to get a bunch more and this was one of the very few, they're going to be forced to click your link.

Ishan

[Josiah]

Bloody smart.

It's what I've started telling my writers to do...

WRITE YOUR ARTICLE LIKE A MINI-SALESLETTER...

Stop with the boring stuff...

Structure and educate as you would if you were selling something...

A then make the close!


Great advice Ishan!

Josiah

[TTran]

thank you for the tips ishan,

I am in high school as well =) But I've just started out and obviously have not had as much success as you. Anyways, I was just wondering, I agree that I should be writing like this on the article beating around the bush making them want to click my link.

I usually link to a presell page/blog, and I'm wondering how I should be writing articles on that? Should I be using the same strategies?

Thank you in advance.

[Liam Hamer]

Catchy, Attention Grabbing Title

250-300 word body, 400 if you want to rank the article highly in the search engines.

In the last couple of sentences, ask the reader what they are going to do. Are they going to take action?

To get rid of your problem today, click here.


I consistently get a 30-50% CTR using this method. I also think it's important to figure out which area of the niche you are writing about readers are interesting in and desperate for a solution. I mainly write about one niche, and after 10-15 articles I could clearly see that 2 specific areas gave me the highest views and CTR I mainly write about those 2 areas now, while a lot of my competitors write about the main broad subject.

[glide21]

Good info, been struggling with articles, but found your post mega usefull. Cheers, Mark

[RGallowitz]

The key is not to give them ALL the info in the body of the article. The gap should be filled with your resource box and the link.


Some would argue that in order to get good traffic from your articles you need to write awesome content. That is TRUE, but you are going to struggle to pull in the traffic if you give away everything in the article.

Give them good stuff, but leave the best on your site/whatever etc...

Regards
Reinhardt

[Allen Graves]

Guys, there is no "key" to article marketing. There is no "most important part" to the whole thing.

In order to realize a successful article marketing campaign, you have to have all of the elements and you have to get all of them right.

You cannot rely on a single component. You just can't.

And on a sidenote: I'd really like to see proof of those "$10,000/month in 30 days" accounts and CONSISTENT 50% CTRs like some are saying! Not just a few articles making up for the rest.

Allen

[don15432]

I've been telling people exactly what you guys are saying about the resource box. Stop wasting time with bios. Get people to your website then give them your bio. But make sure your article is phenomenal. If you article is crap people are not going to click on your link because they associate your link with a crappy article you just wrote which isn't a good place to start if you're trying to build a relationship from a power position.

[Alexa Smith]

Originally Posted by ishansoni

If you article content is flat out boring, people are not even going to go as far as reading the resource box, let alone clicking the link.

I strongly agree with this. Some of my article-writing clients, in previous articles they'd written themselves, have had very good (in the circumstances) resource-boxes which were not getting clicks just because not many people would plough through their turgid articles. If the article's boring, it's barely relevant how good the resource-box is.

[ishansoni]

Originally Posted by George mathew

i do as you say but still my article ctr is less than 1%. i am not allowed post links because i am new to this forum

This is a forum, not an article website my friend.

I understand that you are a newbie :-)

Best luck in your future endeavors

Originally Posted by don15432

I've been telling people exactly what you guys are saying about the resource box. Stop wasting time with bios. Get people to your website then give them your bio. But make sure your article is phenomenal. If you article is crap people are not going to click on your link because they associate your link with a crappy article you just wrote which isn't a good place to start if you're trying to build a relationship from a power position.

Once people visit YOUR website you have full control of the conversation, when they're on EZA you are not in control. They can click off etc..

This is my exact point. If you've got 7 secrets that you want to reveal. Then tease them by building curiosity and using hype until 200 words, and then give them the secret. Make sure this secret "wows" them.

Now tell them that this was just one of the MANY secrets that you are going to show them, and give them a link to your site.

Ishan

[actionplanbiz]

I agree. its like a buy now button. your not going to hide your buy now button in a paragraph of junk.

Headline / Content / resource box: should be your main focus.

[Marcel Hartmann]

The resource box should simply follow on from your article, except with a call to action.
Good tips.

[scrofford]

Awesome post! Thank you! I actually earned my "Platinum Status" today with EZA and this will help me write much better!

[ishansoni]

Originally Posted by Allen Graves

Guys, there is no "key" to article marketing. There is no "most important part" to the whole thing.

In order to realize a successful article marketing campaign, you have to have all of the elements and you have to get all of them right.

You cannot rely on a single component. You just can't.

And on a sidenote: I'd really like to see proof of those "$10,000/month in 30 days" accounts and consistent 50% CTRs!

Allen

I am not here to prove anything but just to settle your curiosity I have added proof.

[webdiva]

I would hope that the article title would be compelling, and the article body well written and equally compelling.

But the author resource box IS the place for closing (closing the readers' minds to anything else but clicking on your link and going to your website to get MORE).

If you've done your best job writing the title and article body, by the time the reader get to the resource box, their interest should already be well piqued. The resource box is then where you SLAM DUNK them over to your website by literally forcing them to click your link with the MOST compelling copy you can muster.

[ishansoni]

Originally Posted by webdiva

I would hope that the article title would be compelling, and the article body well written and equally compelling.

But the author resource box IS the place for closing (closing the readers' minds to anything else but clicking on your link and going to your website to get MORE).

If you've done your best job writing the title and article body, by the time the reader get to the resource box, their interest should already be well piqued. The resource box is then where you SLAM DUNK them over to your website by literally forcing them to click your link with the MOST compelling copy you can muster.

Exactly. Here's a million dollar tip:

Spend 50-60% of your time crafting your headline & your resource box link.

[Allen Graves]

Originally Posted by ishansoni

I am not here to prove anything but just to settle your curiosity I have added proof.

Dude, all that screenshot shows is some clicks for a few articles. That doesn't show me what I'm looking for - CONSISTENT click through rates of 50%.

That's all I'm sayin. I agree with a lot of what you say...most of it, actually.

Tell you what - here's a serious offer - shoot me 10 articles (PM me) and I will publish them for you. If just six of them get a 50% CTR then I will promote your product for you. I'll even put web stats on your article pages so we can watch the results together.

Also, just wondering, why would you spend 60% of your time writing a title and resource box? You didn't say why or how.

Allen

[Steven Wagenheim]

Here is the problem with this whole thing...and it took me years of article
writing to realize that what you are saying to do (and making sound so
easy) not everybody can do.

See, in order to write:

1. A compelling title
2. A compelling resource box

You have to think like a copywriter...a damn good one.

This isn't a skill you just wake up with and have one day.

Many people who can write well, can't write compelling titles and resource
boxes. I get about a 20% CTR on my articles and I'd like to think that as
a copywriter goes, I'm better than the average article writer.

50% CTR? You're either lying through your teeth about what you're
promising these people or they're so desperate for a cure for what ails
them that they'd click on their grandmother's rosary beads if they could.

Admittedly, my 20% CTR is NOT in niches where people are so desperate
for solutions that they'd almost go as far as try something illegal. But I
seriously doubt that even if I did write for those niches, unless I was
outright lying to them, no way in hell do I get a 50% CTR. I know what
most major problems are and I know that the magic cure all doesn't
exist for any of them. So this is where a whole boat load of ethics comes
in.

If you're getting 50% CTR, I don't even want to know what snake oil
you're selling to these people.

But hey, if it works for you...just don't let the FTC catch you promising
the moon and the stars or you could be in a sh*t load of trouble.

I've said my peace on this subject.

PS - Oh and one other thing. Your articles must not be offering a hell
of a lot of real value either.

[TKO]

You say you offer proof via that screenshot. I could show you proof of 100% CTR using photoshop.

Why don't you take up Allen's offer and give him 10 articles to prove your statement. Allen's directory will get you plenty of exposure, CTR of 50%, strongly doubt it.

Prove us wrong.

[Allen Graves]

I wasn't trying to start anything - I'm just actively seeking out partners right now and looking for some solid balls. And a consistent 50% is pretty solid.

Allen

[pheonix44]

If I was able to get 50% ctr then I would imagine I could charge good money to offer copywriting services. I would have to be the best sales copy writer there was to achieve this. If this were true and you could prove it you could charge thousands to other copywriters offline to take lessons from you. Seriously.

[desireeaib]

Wow I think I have given too much away in my articles now. I've written well (I think) and I made my resource box good but in an effort to give info and it to be good I may have given too much. I've got 7 articles pending with EZA now. Maybe next time.

[ishansoni]

Originally Posted by Steven Wagenheim

Here is the problem with this whole thing...and it took me years of article
writing to realize that what you are saying to do (and making sound so
easy) not everybody can do.

See, in order to write:

1. A compelling title
2. A compelling resource box

You have to think like a copywriter...a damn good one.

This isn't a skill you just wake up with and have one day.

Many people who can write well, can't write compelling titles and resource
boxes. I get about a 20% CTR on my articles and I'd like to think that as
a copywriter goes, I'm better than the average article writer.

50% CTR? You're either lying through your teeth about what you're
promising these people or they're so desperate for a cure for what ails
them that they'd click on their grandmother's rosary beads if they could.

Admittedly, my 20% CTR is NOT in niches where people are so desperate
for solutions that they'd almost go as far as try something illegal. But I
seriously doubt that even if I did write for those niches, unless I was
outright lying to them, no way in hell do I get a 50% CTR. I know what
most major problems are and I know that the magic cure all doesn't
exist for any of them. So this is where a whole boat load of ethics comes
in.

If you're getting 50% CTR, I don't even want to know what snake oil
you're selling to these people.

But hey, if it works for you...just don't let the FTC catch you promising
the moon and the stars or you could be in a sh*t load of trouble.

I've said my peace on this subject.

PS - Oh and one other thing. Your articles must not be offering a hell
of a lot of real value either.

I never said that all of my articles receive a 50% CTR rate. It's does depend a lot on the niche, and how desperate people are in order to solve their problem.

I am actually a bit of copywriter myself, in fact one of the people who I trust blindly (Mike Dillard) told me to focus on copywriting more then anything else as its the biggest arsenal of internet marketing.

Look, there are obviously some other things I do in my article in order to get a high CTR rate (Hint: The words that I use in order to gain one backlink that's allowed in the article body).

Copy writing does indeed play a big part
The way I write articles is completely different from other people.

Originally Posted by Allen Graves

Dude, all that screenshot shows is some clicks for a few articles. That doesn't show me what I'm looking for - CONSISTENT click through rates of 50%.

That's all I'm saying. I agree with a lot of what you say...most of it, actually.

Tell you what - here's a serious offer - shoot me 10 articles (PM me) and I will publish them for you. If just six of them get a 50% CTR then I will promote your product for you. I'll even put web stats on your article pages so we can watch the results together.

Also, just wondering, why would you spend 60% of your time writing a title and resource box? You didn't say why or how.

Allen

Allen,

Again, I am not here to prove myself right or wrong. Believe me or don't. As I told Steve, I have better things to worry about.

I never said that I receive 50% CTR rate consistently on all articles I write. I said 30 - 50%. Sometimes I get 20%, sometimes I get 50%.

It does depend on how desperate your niche is, your copywriting skills and how well you write your resource box.

There are also some other factors (I won't go into great detail, such as).

Keyword Research - Before I spend time writing articles this is what I do. In fact I have MNF on all day finding new keywords.

The key is to provide "exactly" what these people want (understanding their mindset, and what they truly want). You've got to connect & relate with them through your title AND build curiosity with this title.

You have to make it seem (without lying, ofcourse) that the only difference between them and you is that you have found a solution - Period. You have to take their side.

I do this by again, building curiosity.

I do not jump on a keyword if MNF shows me its extremely uncompetitive. There are other factors to consider such as, how desperate they are, how quickly they want results, what they might be going through right now, their pain etc.

Again, these things come as you get more experienced.

I used to get 5-10% CTR rates (maximum) before I discovered in truly researching a market.

I'll me honest with you, getting 50% CTR rate on 6/10 articles is hard (but not impossible). I get anywhere from 30 - 50% CTR rates, most of the time I get them in high 30s, sometimes less, sometimes more.

Originally Posted by TKO

You say you offer proof via that screenshot. I could show you proof of 100% CTR using photoshop.

Why don't you take up Allen's offer and give him 10 articles to prove your statement. Allen's directory will get you plenty of exposure, CTR of 50%, strongly doubt it.

Prove us wrong.

#1 - I do not have photoshop in my computer, and i absolutely stink at designing stuff (Although I am good with HTML).

#2 - As I told Allen, getting 50% or higher CTR on 6/10 articles is a difficult task, yet not impossible. I never said I get 50% CTRs on all of my articles.

Originally Posted by pheonix44

If I was able to get 50% ctr then I would imagine I could charge good money to offer copywriting services. I would have to be the best sales copy writer there was to achieve this. If this were true and you could prove it you could charge thousands to other copywriters offline to take lessons from you. Seriously.

Nah, I don't want to consider copywriting.

I havn't written sales letters, I have just been studying copywriting, buying ebooks and courses constantly about it.

You know these ebooks, 73 headlines, 100 and something words that sell and stuff like that.

Originally Posted by desireeaib

Wow I think I have given too much away in my articles now. I've written well (I think) and I made my resource box good but in an effort to give info and it to be good I may have given too much. I've got 7 articles pending with EZA now. Maybe next time.

yep mate. It is important that you do not give away too much stuff in your article.

==

Here's the guide that I use


1. Finding the right market (low competition, high demand).
2. Finding what the market wants.
3. Doing some further research about the desperate and the biggest wants of the market and what pisses them off and whats the ideal solution.
4. Finding several solutions, or expanding the solutions and really digging deep to find the real pain.
5. What they are going to lose if they do not get the product.

It would be highly helpful if the niche is embarrassing for people, and niches where they would not normally buy products offline.



Ishan

[edmltw]

Chill guys. He gave a range of 30%~50%. He did not say it was 50%. Facts before inferences people. And his picture could only prove a 43.17% CTR.

His original post in the thread is only meant teach others a duplicable system which most article marketers used.

1) Get an attractive HEADline, BODY, and TAIL(resource box)
2) Make the HEAD compelling enough to click on.
3) Make the BODY sexy enough to read through
4) Make the TAIL seductive enough so people will follow on.

Its just the technique which he is emphasizing on. His own testimonial is just to add a personal touch so that its not all hype.

Relax peeps.
Edmund

[ebizman87]

You've written a few good points here. But I don't find the following info as effective or useful:

Originally Posted by ishansoni

Hi,

Beat around the bush, build curiosity and don't really tell them how to solve the problem completely

Let me be frank here. If i find the article or sales letter is beating around the bush and also making unimaginable claims,I'll just leave the site.

Usually we'll search the net for quick info or answers for the questions in our mind. But what if you found an article that keep giving us indirect answers and drag us all the way from paragraph 1 to 7 in a sea of 500-700 words WITHOUT any concrete advice? What will you do? Won't you feel bored? I'm sure that you can relate this situation with your own experience.

What we want here is quick info.Remember, it's QUICK INFO without any added crap or fluff. If an article is beating around the bush and wasting my time, then it's better to visit the local library and look for answers there. I can find more quality and trustworthy solutions in the library.

Let's say you found 2 product descriptions like the following:

#1
This software is one of the best and advanced program created by a specialist in London. You can easily and instantly find keywords that's profitable and bring in more cash to your door and kick start your business.

#2
This software will find you highly profitable keywords with more than 10,000 searches a month and also low competing one as well. You can easily save you research time and rank well in google with keywords that you can find from this program.

Which one would you prefer? I'm sure it's the latter. A customer who wants to buy or learn more on keyword software will first look for real benefits as fast as it's possible.In another word, he wants NO FLUFF but straight to point information. He won't have the time to read you bragging or dragging the product descriptions and in the end confusing them.

So the lesson is to give what the customers really want or expect in your articles as soon as possible with minimal words!!

My 2 cents..

[Allen Graves]

Originally Posted by George mathew

ishan u didnt get my point. i was saying that my ezine article are getting less than 1 % ctr and i cant post ezine links here because warrior forum doesnt allow us to post links until total posts count has reached 15. i am not that newbie i am just struglling with article marketing

George,

You seem pretty legit (not a spammer). I think in this context it would be ok to post an article link in text format, just replace the . with the word dot.

Seeing the article may help out to get you started on the right track.

Allen

[ishansoni]

Originally Posted by ebizman87

You've written a few good points here. But I don't find the following info as effective or useful:



Let me be frank here. If i find the article or sales letter is beating around the bush and also making unimaginable claims,I'll just leave the site.

Usually we'll search the net for quick info or answers for the questions in our mind. But what if you found an article that keep giving us indirect answers and drag us all the way from paragraph 1 to 7 in a sea of 500-700 words WITHOUT any concrete advice? What will you do? Won't you feel bored? I'm sure that you can relate this situation with your own experience.

What we want here is quick info.Remember, it's QUICK INFO without any added crap or fluff. If an article is beating around the bush and wasting my time, then it's better to visit the local library and look for answers there. I can find more quality and trustworthy solutions in the library.

Let's say you found 2 product descriptions like the following:

#1
This software is one of the best and advanced program created by a specialist in London. You can easily and instantly find keywords that's profitable and bring in more cash to your door and kick start your business.

#2
This software will find you highly profitable keywords with more than 10,000 searches a month and also low competing one as well. You can easily save you research time and rank well in google with keywords that you can find from this program.

Which one would you prefer? I'm sure it's the latter. A customer who wants to buy or learn more on keyword software will first look for real benefits as fast as it's possible.In another word, he wants NO FLUFF but straight to point information. He won't have the time to read you bragging or dragging the product descriptions and in the end confusing them.

So the lesson is to give what the customers really want or expect in your articles as soon as possible with minimal words!!

My 2 cents..

#1 - I never said write articles that are 500 - 700 words. 250-300 words is the maximum I use.

You make them feel the pain and build curiosity, and then give them "one of your solutions".

I do not brag or drag my description. I pretty much "qualify" people when they are reading my article. I don't like "just anybody" visiting my affiliate links.

The whole game is "target marketing".

The people that want exactly what I have will click the affiliate link because they can relate with the pain, and the solution.

This also reduces refunds because I am not selling my products to just anyone but a very specific market.

[Jay Sullivan]

And of course writing your articles around 250 words long helps too...that way your resource box shows up within the fold?

[MovingAhead]

I'm still trying to figure out how can the CTR rate stink. I'm sniffing it from every direction, but can't smell anything in particular.

Does high CTR rate smell like roses?

[Alexa Smith]

Originally Posted by Jay Sullivan

And of course writing your articles around 250 words long helps too...that way your resource box shows up within the fold?

Interesting.

The logic is attractive.

But ... my own experience (across a few niches) is that although this technique does increase the click-through rate, it actually reduces the number of buyers.

I make more sales (I mean on average, of course) from 500-word articles with the resource-box below the fold than I do from twice the number of 250-word articles each with the resource-box higher up.

Just saying.

[Kevin Williams]

Originally Posted by Alexa Smith

Interesting.

The logic is attractive.

But ... my own experience (across a few niches) is that although this technique does increase the click-through rate, it actually reduces the number of buyers.

I make more sales (I mean on average, of course) from 500-word articles with the resource-box below the fold than I do from twice the number of 250-word articles each with the resource-box higher up.

Just saying.

I'm almost completely the opposite. I find that the more I write the less I make. I almost always stick to 250-300 word articles with a juicy resource box. Maybe it depends on the niche.

[Marhelper]

It is a combination of things. You need an interesting article that provides value to the reader along with a resource box that pulls the reader and promises to give them more.

[Hamida Harland]

Originally Posted by spire8989

I'm almost completely the opposite. I find that the more I write the less I make. I almost always stick to 250-300 word articles with a juicy resource box. Maybe it depends on the niche.

I've found exactly the same (with regard to traffic solely from Ezinearticles) - it may well depend on the niche but I nearly always make more sales with shorter articles (just because of the higher CTR). My short articles are only to drive traffic, my landing page is what does the selling.

I do write longer articles though if I want a particular article to rank well in the search engines, in which case if I get ranked on page 1 then the longer article will ultimately end up making more sales.

[Alexa Smith]

Originally Posted by spire8989

I'm almost completely the opposite. I find that the more I write the less I make. I almost always stick to 250-300 word articles with a juicy resource box. Maybe it depends on the niche.

Yes - interesting! It may well be niche-specific, then. I admit that my niches are probably pretty unrepresentative of anything approaching an "average" because of my peculiar habit of avoiding fiercely competitive niches with lots of "high-gravity products". I tend to keep away from "internet marketing advice/tuition", "make money online", "weight-loss" and so on, which perhaps makes my experience pretty different from (and useless to) most people.

[Allen Graves]

George,

Is English your first language? I didn't even bother reading the entire article (especially the 2nd one) because of the improper grammar from the very start. The first thing I suggest is that you get someone to proofread and edit your article before you submit them.

Secondly, in a niche like that, and for what you are selling, you should probably write as if you were talking to a friend at the pub...not like a therapist, unless of course you have the credentials to write as a therapist - in which case you should write like one.

Either way - with the poor English, you lose trust from the beginning and I seriously doubt anyone is even getting to your resource links.

One last thing, take out the word 'please' in your resource section.

That should get you started...I guarantee that if you resubmit these articles with proper English that you will see an immediate increase in CTR of at least 5-10%.

Allen

[Eric Lorence]

I can't believe no one has called you out on the "writing your article as a sales letter" comment - that's the worst, not to mention EZA would probably reject those.

And while no offense - but only 21 articles published?

I would suggest newbies read this thread ...

All-In-One: All About Article Marketing

This is by no means an easy way to market, and writing styles need to be developed per niche. Writing for the MMO market is completely different from writing for the Scrapbooking, or Forex market. That includes article length, content, resource box style, etc.

There is no "one-size-fits-all" method of writing.

[innocent07]

Originally Posted by ishansoni

Hi,

There is a big mistake that most people make when it comes to article marketing.

Now before I go any further and tell you about the mistake that you are (possibly) making, let me ask you this.

Why are you using article marketing?

Seriously. Are you just "giving it all" in your content?

You are using article marketing to generate targeted traffic - PERIOD!

So stop writing resource boxes that bore you to death. I mean seriously.

The main goal of your resource box is to get the person to click your link - end of story.

Stop writing boring junk such as

Ishan Soni has been marketing for blabla years and he has been working from home earning a comfortable living...

Forget that. Get to your point. Get the person to click your link. You are not here to please your reader, you are here to get them to click your link.

Once they click your link, you have full "control" over your visitor. When the visitor is still on ezinearticles, you do not have control. Ezinearticles does.

I know that sounds a little bit confusing but your resource box really has to scream to the person like your link is the solution to all of their problems.

Here is how you structure your article.

Write your article like a sales letter and sell your link as the perfect solution to all of their problems.

Beat around the bush, build curiosity and don't really tell them how to solve the problem completely, but give them a very small part of the solution - BUT make sure that they have to click your link in order to get rid of the pain completely.

Next time I see "XYZ has been marketing for ABC years....." I may as well stab myself and die.

You've got to sell your link within the resource box - This tip alone can make you thousands.

Get them to feel the pain in the article, tease them by making them curious about what the "secret" to getting rid of the pain is, provide them a part of the solution, and then sell your link.

You have got to get people dying to click your link. Make it irresistible so that even if their stupid firefox crashes, they would search around the world for 80 years just to find your link so that they can settle their curiosity.

One of the best ways to even increase your conversion rate of your affiliate product etc is to use the headline of that sales page within your resource box.

These product creators have probably tested tons of headlines so there is no need to bang your head against the wall trying to figure things what type of resource box will work perfectly. You can also tweak the headline a little bit to your liking.

You are really going to presell your product if you can

1. Get them to feel the pain.
2. Provide them a part of the solution within your article by making them curious even within the article.
3. Get them to click your link to get rest of the solution!

Don't reveal all of your secrets in 1 article. Reveal the best one and presell them to get your other secrets for free if they click your link.

NOTE: People have been asking me for PROOF that I receive such high CTR rates. I am not here to prove anything. But here's the proof.



43.17% CTR rate. Not bad, eh?

Some of these numbers may be unrealistic to you, but it works for me.

Just hope EZA upgrades me ASAP.

5,789

P.S. (EDIT) - I do not guarantee that you will achieve the same results as mine, and you can achieve better results. No guarantees. Your article may not be viewed at all at the first place :-), I don't know :-)

can you give some examples of some quick Pain solution/link

[ninja newbie]

thanks Ishan for starting this thread, it is very informative for someone like me who is trying figure out article marketing. I also want to thank all those who contributed to the value of this conversation with great questions and great comments as well.

[Cryp]

Hmm I don't like the idea of articles not really providing value. I have spotted this and have stopped looking at ezines for questions I type into google. It is really for me frustrating when I get an article with 5 ways to magicly cure blah blah blah and there is no 5 tips/ways.