Here's The Deal On Testimonials (A Real Marketer In A REAL Niche)
because of the FTC.
Even seeing John Reese saying remove all testimonials... Which made
me lose ALOT of respect for him.
I'm in the music production niche and I never use hype to sell. It's
unnecessary.
But it seems like in the internet marketing niche you guys are so
use to the HYPE that you interchange HYPE and TESTIMONIAL as
if they are one in the same.
I use lots of testimonials. And anyone saying that they won't significantly
boost your sales needs to get out of marketing.
For my testimonials I make the person leave a name, city, and website
where applicable.
My testimonials hit me up all the time saying lots of people contact
them after reading their testimonials to make sure it's real and if
my product worked.
They always put in a good word for me which usually gets me the
sale.
This happens all day everyday.
Why does "John Reese" and many other marketers assume everyone
who buys marketing courses are selling internet marketing products?
I find the most effective testimonials are the REAL ones.
"I'm joe and when I started I didn't have a clue and thanks
to daniel I got my first online sale. I'm so excited. The skys
the limit for me... I reccomend this to anyone looking to get started".
Do you honestly think the FTC is going to go after you for that
testimonial?
Many of the marketers are running scared because they have
been using their "Friends" as testimonials who already make
big money and try to pretend like it's because of their product.
WARNING IM MAKING THIS UP AS AN EXAMPLE:
"Hi I'm Mike Filsaime and thanks to John's product I made
$100,000 in 7 hours".
no you made $100,000 in 7 hours because you already run
a million dollar company.
I see those type of testimonials ALL the time. And the consumer
is tired of this BS, and so is the FTC.
Unless all of the pyschology and human nature studies have been
proven irrelevant than testimonials are a big factor in sales.
Yes I've sold products without testimonials. But trust me when I say
you're leaving money on the table without them.
Plus many of you have to remember something about John Reese,
Frank Kern, etc...
They already have a huge following and reputation and people who
buyt their products over and over so yea they
don't really need them.
But what about business owners/marketers who REALLY have to advertise
(Google adwords, articles, youtube, etc...) and our business depends
on continuing to convert new prospects into paying customers.
Ask Eban Pagean if he is going to remove all the testimonials from
his dating website.
Many of these guys are showing their lack of REAL marketing knowledge
from the perspective of a business owner who isn't internet famous
and has to rely on sound proven marketing strategies to build and
run a successful business.
So my 2 cents:
Don't use stupid outlandish claims in your testimonials and if you can
just use testimonials that paint you in a good light and may not use
specific results.
Daniel
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
Self Actualization is one's true purpose. Everything
else is an illusion.