Using lead-in offers to build a list

Daniel Brock · 10-14-2009, 01:17 AM

Hello Warriors,

I have been reading up on lead in offers, and want to start incorporating these into my business.

They say that you should make a lead in offer for like $7-$27 dollars and offer 100% commission on it to have other people build your list.

If we used internet marketing as an example niche, why would anyone want to promote these cheap offers when there are plenty of higher paying offers out there?

Can anyone clear this up for me?

Thank you!
-Daniel

JasonValens · 10-14-2009, 03:42 AM

Personally I wouldn't usually promote them at that level of commission, but the general principle of having a low barrier to entry initial product and a list of proven buyers is sound.

Of course, it would depend on the conversion rate for the affiliate rather than just the commission level. I'd rather promote a $20 commission product that converts at 3% than a $35 commission product that converts at 1%.

Stephen Clark · 10-14-2009, 03:47 AM

One reason I would use low cost offers like that is on one of my Training/Resource pages that I make available to my members. If I feel it is a tool/resource that would be beneficial to them, I might have it listed as a recommended option.

markshields · 10-14-2009, 04:04 AM

Many successful internet marketers do use this tactic of starting low and building high however me personally I would not, when I was a very successful double glazing salesman I was taught to act on starting high and if needed going lower and thats the principle I work on because I believe its about massive profits rather than small ones

John Burton · 10-14-2009, 04:12 AM

I would say do not knock commission on a product just because it sells at a low cost. Always check out the conversion rates first. Also, be wary of offers of 100 percent commission. Personally, I would not promote a product like that.

John Burton

Vaan · 10-14-2009, 04:25 AM

I would see the conversion first before making decision to promote the product or not,

The high or the low ones doesn/t really care about it,

Because high conversion = more sales..

I'l promote $ 1 product if it's conversion is good..., but i will not promote $ 197 product if it's conversion is poor,

I guess you should consider the conversion before promoting the products,

Cheers,
Vaan

maksym · 10-14-2009, 05:20 AM

....actually each situation is different one... That's why it is up to you which strategy you want to use. Either to start with low price or with high one

10-14-2009, 01:17 AM	#1
Daniel Brock Senior Warrior Member War Room Member Join Date: Aug 2008 Posts: 1,628 Thanks: 169 Thanked 932 Times in 252 Posts Contact Info	Using lead-in offers to build a list Hello Warriors, I have been reading up on lead in offers, and want to start incorporating these into my business. They say that you should make a lead in offer for like $7-$27 dollars and offer 100% commission on it to have other people build your list. If we used internet marketing as an example niche, why would anyone want to promote these cheap offers when there are plenty of higher paying offers out there? Can anyone clear this up for me? Thank you! -Daniel
	Clickbank #1 Best Seller: The Deadbeat Super Affiliate. Click here to learn how to make money online in your bath robe and gym socks!

10-14-2009, 03:42 AM	#2
JasonValens Mass Desire Engineer War Room Member Join Date: Sep 2009 Location: United Kingdom Posts: 184 Thanks: 5 Thanked 42 Times in 38 Posts	Re: Using lead-in offers to build a list Personally I wouldn't usually promote them at that level of commission, but the general principle of having a low barrier to entry initial product and a list of proven buyers is sound. Of course, it would depend on the conversion rate for the affiliate rather than just the commission level. I'd rather promote a $20 commission product that converts at 3% than a $35 commission product that converts at 1%.
	If in doubt, follow the Russian guy selling pills...

10-14-2009, 03:47 AM	#3
Stephen Clark HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Cincinnati, OH USA Posts: 235 Blog Entries: 3 Thanks: 16 Thanked 42 Times in 21 Posts	Re: Using lead-in offers to build a list One reason I would use low cost offers like that is on one of my Training/Resource pages that I make available to my members. If I feel it is a tool/resource that would be beneficial to them, I might have it listed as a recommended option.
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10-14-2009, 04:04 AM	#4
markshields HyperActive Warrior Join Date: May 2005 Location: , , United Kingdom. Posts: 372 Thanks: 0 Thanked 15 Times in 15 Posts Social Networking Contact Info	Re: Using lead-in offers to build a list Many successful internet marketers do use this tactic of starting low and building high however me personally I would not, when I was a very successful double glazing salesman I was taught to act on starting high and if needed going lower and thats the principle I work on because I believe its about massive profits rather than small ones
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10-14-2009, 04:12 AM	#5
John Burton HyperActive Warrior War Room Member Join Date: Oct 2009 Posts: 109 Thanks: 1 Thanked 16 Times in 15 Posts Social Networking	Re: Using lead-in offers to build a list I would say do not knock commission on a product just because it sells at a low cost. Always check out the conversion rates first. Also, be wary of offers of 100 percent commission. Personally, I would not promote a product like that. John Burton
	My site - free guide for starting and running your own online business. Boost your sales page conversion rate instantly.

10-14-2009, 04:25 AM	#6
Vaan KeywordMadness.com Join Date: Oct 2009 Location: singapore Posts: 176 Thanks: 18 Thanked 13 Times in 12 Posts	Re: Using lead-in offers to build a list I would see the conversion first before making decision to promote the product or not, The high or the low ones doesn/t really care about it, Because high conversion = more sales.. I'l promote $ 1 product if it's conversion is good..., but i will not promote $ 197 product if it's conversion is poor, I guess you should consider the conversion before promoting the products, Cheers, Vaan
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10-14-2009, 05:20 AM	#7
maksym HyperActive Warrior War Room Member Join Date: Oct 2009 Location: UA Posts: 404 Blog Entries: 4 Thanks: 274 Thanked 148 Times in 55 Posts Social Networking Contact Info	Re: Using lead-in offers to build a list ....actually each situation is different one... That's why it is up to you which strategy you want to use. Either to start with low price or with high one