Where should I send my traffic?

sm97os · 10-14-2009, 03:01 AM

Ok, so I have a created a product and a sales page for that product. I have also put a blog on the same URL as the product under /blog.

I am getting ready to begin driving traffic to my site using a variety of methods, including articles, web 2.0 properties, forum comments, blog comments, backlinks, etc.

My question is this, where should I send this traffic?

A)Sales page directly
B)Blog
C)Opt in page to receive the first chapter free
D)Other

At first I thought I would send everyone directly to the sales page, but the more I am reading it seems like a lot of people are sending their targeted clicks elsewhere. Either gathering a list, or preselling them on a blog.

Thanks for all your help, this forum is amazing.

JasonValens · 10-14-2009, 03:28 AM

I'd send the traffic to the opt in page to build a list, and keep multivariate testing on that page. I tend to think of the blog as a way to gather organic and social traffic which can then be directed to the opt in or offer, used to be called 'sidetracking' a few years ago.

Alternatively, you could split test an opt in page with a sales page that includes an opt in. Probably a good idea.

sandesh_007 · 10-14-2009, 03:29 AM

Definitely,...get your traffic to opt-in page and build your list.

After all "the money is in the list"

Marian · 10-14-2009, 03:40 AM

C-A-B-D :-)

markshields · 10-14-2009, 03:40 AM

Internet Marketing tends to be about list building therefore first and foremost is to send traffic to the landing page where possible however on your blog I would say you should also have an opt in area on there as well as I do get alot of opt ins on my blog if you visit it you will see the opt in area is very prominent.

sm97os · 10-14-2009, 04:03 AM

Thanks for the great responses! One thing about my product is the fact that it solves a pressing need that people have for just a short time. In other words, they have the problem and once they get the solution, they no longer need help, or it simply goes away in a month or so. Is list building conducive to such a target market since I only have their attention for a short time? Or should I really press the sale right away?

Thanks.

MoneyPlus · 10-15-2009, 10:30 AM

If you only have their attention for a short time, still send them to your opt-in page.
You can then follow them up with offers for similar products.
Remember... The real money in internet marketing is made on the back end.

10-14-2009, 03:01 AM	#1
sm97os Active Warrior Join Date: Mar 2009 Posts: 40 Thanks: 13 Thanked 0 Times in 0 Posts	Where should I send my traffic? Ok, so I have a created a product and a sales page for that product. I have also put a blog on the same URL as the product under /blog. I am getting ready to begin driving traffic to my site using a variety of methods, including articles, web 2.0 properties, forum comments, blog comments, backlinks, etc. My question is this, where should I send this traffic? A)Sales page directly B)Blog C)Opt in page to receive the first chapter free D)Other At first I thought I would send everyone directly to the sales page, but the more I am reading it seems like a lot of people are sending their targeted clicks elsewhere. Either gathering a list, or preselling them on a blog. Thanks for all your help, this forum is amazing.

10-14-2009, 03:28 AM	#2
JasonValens Mass Desire Engineer War Room Member Join Date: Sep 2009 Location: United Kingdom Posts: 86 Thanks: 0 Thanked 18 Times in 18 Posts	Re: Where should I send my traffic? I'd send the traffic to the opt in page to build a list, and keep multivariate testing on that page. I tend to think of the blog as a way to gather organic and social traffic which can then be directed to the opt in or offer, used to be called 'sidetracking' a few years ago. Alternatively, you could split test an opt in page with a sales page that includes an opt in. Probably a good idea.

10-14-2009, 03:29 AM	#3
sandesh_007 Active Warrior Join Date: Mar 2008 Location: , , India. Posts: 43 Thanks: 1 Thanked 2 Times in 2 Posts	Re: Where should I send my traffic? Definitely,...get your traffic to opt-in page and build your list. After all "the money is in the list"
	SEO Outsourcing DC SEO Lyrics

10-14-2009, 03:40 AM	#4
Marian Senior Warrior Member War Room Member Join Date: Oct 2004 Location: EU Posts: 1,173 Blog Entries: 2 Thanks: 20 Thanked 23 Times in 23 Posts Social Networking	Re: Where should I send my traffic? C-A-B-D :-)
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10-14-2009, 03:40 AM	#5
markshields HyperActive Warrior Join Date: May 2005 Location: , , United Kingdom. Posts: 311 Thanks: 0 Thanked 10 Times in 10 Posts Social Networking Contact Info	Re: Where should I send my traffic? Internet Marketing tends to be about list building therefore first and foremost is to send traffic to the landing page where possible however on your blog I would say you should also have an opt in area on there as well as I do get alot of opt ins on my blog if you visit it you will see the opt in area is very prominent.
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10-14-2009, 04:03 AM	#6
sm97os Active Warrior Join Date: Mar 2009 Posts: 40 Thanks: 13 Thanked 0 Times in 0 Posts	Re: Where should I send my traffic? Thanks for the great responses! One thing about my product is the fact that it solves a pressing need that people have for just a short time. In other words, they have the problem and once they get the solution, they no longer need help, or it simply goes away in a month or so. Is list building conducive to such a target market since I only have their attention for a short time? Or should I really press the sale right away? Thanks.

10-15-2009, 10:30 AM	#7
MoneyPlus Active Warrior Join Date: Apr 2007 Location: New York City Posts: 78 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Where should I send my traffic? If you only have their attention for a short time, still send them to your opt-in page. You can then follow them up with offers for similar products. Remember... The real money in internet marketing is made on the back end.
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