The tease can cause refunds

Scott Ames · 10-14-2009, 09:18 AM

My own theory, I don't know if it's sound. But based on my own experience, the tease as I call it can cause refunds. The tease is copy that hints at what is contained in the info product but doesn't reveal it.

"This is a method that can make you $5,000 a month without a site, without PPC, without a brain" "Its so simple a child could do it" etc.

Once the customer buys they find its information on selling something on eBay or something they have been doing or have known all along. It was just the tease that made them curious enough to buy. I've done it. I just had to know the "secret method".

That said, the tease can make sales. A lot of sales will stick because people are either lazy or loth to ask for a refund. I wonder though, if they were disappointed they may not be quick to buy your next product.

JD Nunes · 10-14-2009, 09:24 AM

This is absolutely true. If you don't reveal exactly what they are getting, they might have thought they were getting something else and be disappointed.

tameem · 10-14-2009, 09:30 AM

Thats good point of view

GoGetta · 10-14-2009, 09:33 AM

Great point Scott, I agree with that!

Im all for telling people exactly what my offer and product is, beating around the bush and doing as you said above puts me off buying!

I see this in loads of WSOs and then the WSO is filled with comments of people asking "What is it?" I bet this stops many people buying! It does me anyway!

GoGetta

TelegramSam · 10-14-2009, 10:01 AM

Quote:

Originally Posted by Scott Ames

I wonder though, if they were disappointed they may not be quick to buy your next product.

The majority of money makers are successful because of repeat business from customers and word of mouth.

It is usually far easier to make additional sales to existing happy customers than to new ones.

Sam

DrewG · 10-14-2009, 10:26 AM

Yeah I've seen similar products hit the market ("So easy a 10-year old can do it, Make $100/day"). Disappointing when it isn't all it's cracked up to be.

Nelson Guedes · 10-14-2009, 10:31 AM

It's a tricky balance. You want to show something to attract people and show them how good the product is, but at the same time you need to make them a little curious or even intrigued about it and you don't want to give them everything, so you need to keep some secret too. I personally think the best ways to resolve this are by picking one part of the product to show or show an overview of the product. It depends on the product too...

Ken Leatherman · 10-14-2009, 11:01 AM

Playing Devils Advocate Here

O.k. let say the tease is what got the customer to buy.

Customer read said product
Method (system) was easy
Customer said too much work or I'm not a child
Customer wants refund
Or Customer too lazy to ask for refund

Who's problem is this? Customer or product creator? Just the other side of the picture.

Tease sales and that's what we are here for. Now before you jump on me please allow me to clarify.

This does not mean I'm saying "the means justifies the end". If said product is lousy, no good, worthless, etc. Then shame on the seller. If you bought it on the WF then you should post a legitimate review of it in the WSO or even blog it. Whatever floats your boat.

But the tease is a very legitimate sales technique. My opinion; When you paint a sales technique with such a broad negative stroke, you may cause more harm than good. Especially to those who are just starting out to learn how too sale.

Ken Leatherman
The Old Geezer

P.S. No one in a WSO or any other sales letter should have to reveal what the "secret" is in the sales letter.

JR Rich · 10-14-2009, 11:28 AM

Yes, the 'tease' can, indeed, result in a certain percentage of refunds. That's simply the nature of the medium.

That said, classic selling techniques demand that you do this. "Don't Sell the Steak, Sell the Sizzle", as the old direct marketing masters used to say.

Hopefully, the percentage of sales conversions will outweigh the number of returns - assuming, of course, that the product isn't complete recycled garbage!

It's important to remember though that Internet millionaires didn't get that way through pure landing page offers. They got there via building and cultivating responsive email lists that they treat better than their favorite puppy!

--JR

Black Hat Cat · 10-14-2009, 02:55 PM

Something to keep in mind....You can't refund a sale that was never made.

10-14-2009, 09:18 AM	#1
Scott Ames Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies Posts: 5,556 Thanks: 363 Thanked 665 Times in 325 Posts	The tease can cause refunds My own theory, I don't know if it's sound. But based on my own experience, the tease as I call it can cause refunds. The tease is copy that hints at what is contained in the info product but doesn't reveal it. "This is a method that can make you $5,000 a month without a site, without PPC, without a brain" "Its so simple a child could do it" etc. Once the customer buys they find its information on selling something on eBay or something they have been doing or have known all along. It was just the tease that made them curious enough to buy. I've done it. I just had to know the "secret method". That said, the tease can make sales. A lot of sales will stick because people are either lazy or loth to ask for a refund. I wonder though, if they were disappointed they may not be quick to buy your next product.
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10-14-2009, 09:24 AM	#2
JD Nunes J.D. Nunes War Room Member Join Date: Sep 2007 Location: Planet Earth, usually Posts: 430 Thanks: 5 Thanked 21 Times in 15 Posts	Re: The tease can cause refunds This is absolutely true. If you don't reveal exactly what they are getting, they might have thought they were getting something else and be disappointed.
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10-14-2009, 09:30 AM	#3
tameem Active Warrior Join Date: Sep 2009 Posts: 63 Thanks: 0 Thanked 1 Time in 1 Post	Re: The tease can cause refunds Thats good point of view
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10-14-2009, 09:33 AM	#4
GoGetta I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom. Posts: 1,685 Blog Entries: 6 Thanks: 363 Thanked 505 Times in 197 Posts Social Networking	Re: The tease can cause refunds Great point Scott, I agree with that! Im all for telling people exactly what my offer and product is, beating around the bush and doing as you said above puts me off buying! I see this in loads of WSOs and then the WSO is filled with comments of people asking "What is it?" I bet this stops many people buying! It does me anyway! GoGetta
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10-14-2009, 10:26 AM	#6
DrewG UltimateIMGraphics.com War Room Member Join Date: Feb 2009 Posts: 539 Blog Entries: 9 Thanks: 113 Thanked 77 Times in 59 Posts	Re: The tease can cause refunds Yeah I've seen similar products hit the market ("So easy a 10-year old can do it, Make $100/day"). Disappointing when it isn't all it's cracked up to be.
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10-14-2009, 10:31 AM	#7
Nelson Guedes Active Warrior Join Date: Sep 2009 Location: Vancouver, BC Posts: 43 Thanks: 8 Thanked 4 Times in 4 Posts Social Networking	Re: The tease can cause refunds It's a tricky balance. You want to show something to attract people and show them how good the product is, but at the same time you need to make them a little curious or even intrigued about it and you don't want to give them everything, so you need to keep some secret too. I personally think the best ways to resolve this are by picking one part of the product to show or show an overview of the product. It depends on the product too...

10-14-2009, 11:01 AM	#8
Ken Leatherman The Old Geezer War Room Member Join Date: Sep 2005 Location: , , USA. Posts: 2,257 Thanks: 610 Thanked 641 Times in 240 Posts Contact Info	Re: The tease can cause refunds Playing Devils Advocate Here O.k. let say the tease is what got the customer to buy. Customer read said product Method (system) was easy Customer said too much work or I'm not a child Customer wants refund Or Customer too lazy to ask for refund Who's problem is this? Customer or product creator? Just the other side of the picture. Tease sales and that's what we are here for. Now before you jump on me please allow me to clarify. This does not mean I'm saying "the means justifies the end". If said product is lousy, no good, worthless, etc. Then shame on the seller. If you bought it on the WF then you should post a legitimate review of it in the WSO or even blog it. Whatever floats your boat. But the tease is a very legitimate sales technique. My opinion; When you paint a sales technique with such a broad negative stroke, you may cause more harm than good. Especially to those who are just starting out to learn how too sale. Ken Leatherman The Old Geezer P.S. No one in a WSO or any other sales letter should have to reveal what the "secret" is in the sales letter.

10-14-2009, 11:28 AM	#9
JR Rich HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Idaho Falls, ID USA Posts: 169 Thanks: 17 Thanked 114 Times in 55 Posts	Re: The tease can cause refunds Yes, the 'tease' can, indeed, result in a certain percentage of refunds. That's simply the nature of the medium. That said, classic selling techniques demand that you do this. "Don't Sell the Steak, Sell the Sizzle", as the old direct marketing masters used to say. Hopefully, the percentage of sales conversions will outweigh the number of returns - assuming, of course, that the product isn't complete recycled garbage! It's important to remember though that Internet millionaires didn't get that way through pure landing page offers. They got there via building and cultivating responsive email lists that they treat better than their favorite puppy! --JR

10-14-2009, 02:55 PM	#10
Black Hat Cat Senior Warrior Member Join Date: Jul 2006 Location: , , . Posts: 2,265 Thanks: 21 Thanked 587 Times in 330 Posts	Re: The tease can cause refunds Something to keep in mind....You can't refund a sale that was never made.