Another lesson from Allen Says

I recently won the WF prize for writing the 1,000,000th post. I bring this up to point out the genius of this contest. The contest was unannounced and so a complete surprise. No skill was needed to win - only timing and luck - the right place at the right time.

The lesson learned was how it felt to be he winner. There was a physical response due to the surprise and the winning something out of the blue - completely unexpected. I can't describe the feeling. Everyone has read about Reciprocity and giving away something free blah, blah, blah.

THIS is the way to do it. I have receive many free reports, etc. and generally don't feel like I owe the person who gave away that report anything. I know he, or she, now has my e-mail and is about to market the living daylights out of me so I owe them nothing.

This is the first time in the 2 plus years I have been involved with internet marketing that I can say I FEEL that I owe Allen something in return for his generosity and his teaching. This is the way to generate reciprocity - not by faking it, or thinking you understand and begin waving free reports in front of people.

Surprise someone, let them win something valuable, ask for nothing in return, make it random - some one in your membership, or on your list is going to get lucky. You will have a devotee and a fan for life and spark interest in your community at the same time.

Thank you for this lesson Allen.