What to do with 12.5 Million leads? (these are not purchased leads)
I am about to finalize a deal with someone, which includes her DB of 12.5million "vetted" (i.e clean) consumers.
Now, I don't want to simply email this list without taking the right steps first (I obviously want to be CAN-SPAM compliant)... however I do want to make good use of the list asap.
She says she sends out 2 emails/month to 500k or more and grosses around $5k/month from affiliate offers with each sale between $25-50 cpa (so you can run those numbers in your head in terms of conversion)
She also says she has rented the DB out and "typically charges a CPM fee of $3-10, depending on how targeted of data they want (ie: Geographic, buy history, segments)
I have considered using the list for affiliate promotions, but also for building upon my own product launches.
So my question to all you wonderful warriors is this:
Based on this post, and my brief explanation of the list.. what would you do (with the DB/list) and how would you go about it?
Thanks,
Daniel
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Tim Pears
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