It was funny because I had always personally thought about the idea of paying for advertising with commissions rather than cash.
The tricky part is getting a major company to agree to such a unique arrangement so I read on with great anticipation because I never realized this is how he did so many sales with Icy Hot.
In the book Abraham says that he wasn't having success until some mentor told him he was "asking the wrong question".
Now this is to test your guru trivia knowledge and also just because I really want to know.
How was Jay asking the question the wrong way? And what was the RIGHT way to ask the question that got them to agree to the deal?
I'm hoping one of you Abraham fans has the answer so feel free to jump in.