Should I Keep Confirmed Opt-in?

RoxanneKing · 10-15-2009, 02:50 PM

Do you think it is better to have the confirmed opt-in for e-mail marketing? Do you think this deters people from staying on the list - making them do an extra step?

I'm interested to hear your thoughts...

mikeyman120 · 10-15-2009, 03:04 PM

Some won't reconfirm but you can say those that do have shown an interest in what you have to say. and may be a better customer than a freebie seeker.

I use double opt in and I don't have exact stats but most confirm.

Mike

Alexa Smith · 10-15-2009, 03:24 PM

It varies from niche to niche (and maybe even more than that), Roxanne. (I'm guessing that in your niche, you'd be making a big mistake not using double opt-in, but what do I know about it?).

TLTheLiberator · 10-15-2009, 03:40 PM

If after signup you seriously ask folks to confirm right now, most ( 90+% ) will do as you ask.

- Make it clear on the opt-in page that they must confirm before they get their free gift.

- After they opt-in send them to a page that urges them to confirm right away or they won't get their freebie.

Hope This Helps!!

TL

trafficwave · 10-16-2009, 10:08 AM

Adding the step of letting them know to check their email for a confirmation will definitely help your confirmation rate. All of my lists are double opt-in and very responsive.

Vaan · 10-16-2009, 10:28 AM

Yes you should, you want higher conversion right?
every IM'er out there is using double option on their email campaign..,

double optin = responsive list

otherwise you just get yourself on freebie seeker that will not give you anything..

Cheers,
Vaan

Alexa Smith · 10-16-2009, 10:33 AM

Quote:

Originally Posted by Vaan

every IM'er out there is using double option on their email campaign..,

This really isn't right at all, Vaan. Perhaps you didn't see this thread from yesterday in which some successful experts explain why they sometimes do the opposite?

Cathy Henry · 10-16-2009, 10:44 AM

It would definitely depend on your niche. If your target market is the non-technical and not so internet savvy type, it may confuse them to have to double opt in. In one of my niches, the customers are typically seniors, instead of clicking on the confirmation link they will often hit reply and say "Yes please, you have my permission"

So I have to actually click on the confirmation link in the email for them.
As a rule though, if you are in the IM niche you would be best advised to use the double opt in to have a better and more responsive list.

romesaranto · 10-16-2009, 11:04 AM

I will have to echo, Alexa Smith. It depends on the market that you are in. It will speed up the process in most a aggressive markets. However, you can do some pretty creative things with the c confirmed opt in.

10-15-2009, 02:50 PM	#1
RoxanneKing Active Warrior Join Date: Oct 2009 Posts: 52 Thanks: 6 Thanked 1 Time in 1 Post Social Networking	Should I Keep Confirmed Opt-in? Do you think it is better to have the confirmed opt-in for e-mail marketing? Do you think this deters people from staying on the list - making them do an extra step? I'm interested to hear your thoughts...
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10-15-2009, 03:04 PM	#2
mikeyman120 Mike-Nagle.com War Room Member Join Date: Jan 2008 Location: NY, USA Posts: 984 Thanks: 180 Thanked 172 Times in 102 Posts Social Networking	Re: Should I Keep Confirmed Opt-in? Some won't reconfirm but you can say those that do have shown an interest in what you have to say. and may be a better customer than a freebie seeker. I use double opt in and I don't have exact stats but most confirm. Mike

10-15-2009, 03:24 PM	#3
Alexa Smith Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008 Posts: 13,583 Thanks: 7,474 Thanked 9,480 Times in 4,924 Posts	Re: Should I Keep Confirmed Opt-in? It varies from niche to niche (and maybe even more than that), Roxanne. (I'm guessing that in your niche, you'd be making a big mistake not using double opt-in, but what do I know about it?).
	Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

10-15-2009, 03:40 PM	#4
TLTheLiberator Please get a net biz plan War Room Member Join Date: Apr 2008 Location: , , USA. Posts: 1,428 Blog Entries: 3 Thanks: 1,096 Thanked 559 Times in 427 Posts	Re: Should I Keep Confirmed Opt-in? If after signup you seriously ask folks to confirm right now, most ( 90+% ) will do as you ask. - Make it clear on the opt-in page that they must confirm before they get their free gift. - After they opt-in send them to a page that urges them to confirm right away or they won't get their freebie. Hope This Helps!! TL

10-16-2009, 10:08 AM	#5
trafficwave Brian Rooney, TrafficWave War Room Member Join Date: Aug 2006 Location: TX , USA. Posts: 555 Thanks: 10 Thanked 66 Times in 50 Posts Social Networking	Re: Should I Keep Confirmed Opt-in? Adding the step of letting them know to check their email for a confirmation will definitely help your confirmation rate. All of my lists are double opt-in and very responsive.
	Brian Rooney TrafficWave.net Email Marketing AutoResponders Email Marketing Blog

10-16-2009, 10:28 AM	#6
Vaan KeywordMadness.com Join Date: Oct 2009 Location: singapore Posts: 176 Thanks: 18 Thanked 13 Times in 12 Posts	Re: Should I Keep Confirmed Opt-in? Yes you should, you want higher conversion right? every IM'er out there is using double option on their email campaign.., double optin = responsive list otherwise you just get yourself on freebie seeker that will not give you anything.. Cheers, Vaan
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10-16-2009, 10:44 AM	#8
Cathy Henry Active Warrior War Room Member Join Date: Oct 2009 Location: Peterborough, Ontario, Canada Posts: 57 Thanks: 15 Thanked 12 Times in 9 Posts	Re: Should I Keep Confirmed Opt-in? It would definitely depend on your niche. If your target market is the non-technical and not so internet savvy type, it may confuse them to have to double opt in. In one of my niches, the customers are typically seniors, instead of clicking on the confirmation link they will often hit reply and say "Yes please, you have my permission" So I have to actually click on the confirmation link in the email for them. As a rule though, if you are in the IM niche you would be best advised to use the double opt in to have a better and more responsive list.
	cathyhenry.com SEO company and blog assistant services.

10-16-2009, 11:04 AM	#9
romesaranto Rome Saranto War Room Member Join Date: Aug 2008 Location: Idaho Posts: 81 Blog Entries: 1 Thanks: 20 Thanked 13 Times in 10 Posts Social Networking	Re: Should I Keep Confirmed Opt-in? I will have to echo, Alexa Smith. It depends on the market that you are in. It will speed up the process in most a aggressive markets. However, you can do some pretty creative things with the c confirmed opt in.
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