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Old 10-15-2009, 02:50 PM   #1
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Default Should I Keep Confirmed Opt-in?

Do you think it is better to have the confirmed opt-in for e-mail marketing? Do you think this deters people from staying on the list - making them do an extra step?

I'm interested to hear your thoughts...

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Old 10-15-2009, 03:04 PM   #2
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Default Re: Should I Keep Confirmed Opt-in?

Some won't reconfirm but you can say those that do have shown an interest in what you have to say. and may be a better customer than a freebie seeker.

I use double opt in and I don't have exact stats but most confirm.

Mike

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Old 10-15-2009, 03:24 PM   #3
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Default Re: Should I Keep Confirmed Opt-in?

It varies from niche to niche (and maybe even more than that), Roxanne. (I'm guessing that in your niche, you'd be making a big mistake not using double opt-in, but what do I know about it?).

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Old 10-15-2009, 03:40 PM   #4
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Default Re: Should I Keep Confirmed Opt-in?

If after signup you seriously ask folks to confirm right now, most ( 90+% ) will do as you ask.

- Make it clear on the opt-in page that they must confirm before they get their free gift.

- After they opt-in send them to a page that urges them to confirm right away or they won't get their freebie.

Hope This Helps!!

TL

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Old 10-15-2009, 10:04 PM   #5
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Default Re: Should I Keep Confirmed Opt-in?

I agree with TLTheLiberator
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Old 10-16-2009, 10:08 AM   #6
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Default Re: Should I Keep Confirmed Opt-in?

Adding the step of letting them know to check their email for a confirmation will definitely help your confirmation rate. All of my lists are double opt-in and very responsive.

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Old 10-16-2009, 10:28 AM   #7
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Default Re: Should I Keep Confirmed Opt-in?

Yes you should, you want higher conversion right?
every IM'er out there is using double option on their email campaign..,

double optin = responsive list

otherwise you just get yourself on freebie seeker that will not give you anything..

Cheers,
Vaan

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Old 10-16-2009, 10:33 AM   #8
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Default Re: Should I Keep Confirmed Opt-in?

Quote:
Originally Posted by Vaan View Post
every IM'er out there is using double option on their email campaign..,
This really isn't right at all, Vaan. Perhaps you didn't see this thread from yesterday in which some successful experts explain why they sometimes do the opposite?

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Old 10-16-2009, 10:44 AM   #9
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Default Re: Should I Keep Confirmed Opt-in?

It would definitely depend on your niche. If your target market is the non-technical and not so internet savvy type, it may confuse them to have to double opt in. In one of my niches, the customers are typically seniors, instead of clicking on the confirmation link they will often hit reply and say "Yes please, you have my permission" So I have to actually click on the confirmation link in the email for them.
As a rule though, if you are in the IM niche you would be best advised to use the double opt in to have a better and more responsive list.

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Old 10-16-2009, 11:04 AM   #10
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Default Re: Should I Keep Confirmed Opt-in?

I will have to echo, Alexa Smith. It depends on the market that you are in. It will speed up the process in most a aggressive markets. However, you can do some pretty creative things with the c confirmed opt in.

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