One Page Lander Vs. Sales Funnel...?

13 replies
The question is simple and is yet another thread aimed to figure out how to improve my website(s). I want to know if people find success with one page landers or if it seems that a sales funnel type page converts better?
#funnel #lander #page #sales
  • Profile picture of the author winebuddy
    landing page with optin that leads to followup emails that expose your list members to more and more of your site and sales message.
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    • Profile picture of the author Branlan17
      Can this page be just one page? I undertsand opt in is important I'm just trying to figure out right now if I need a site that funnels from one page to the next to create interest or if a basic lander can convert fine with optimization?
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      • Profile picture of the author Franck Silvestre
        Yes, it can be one page when you start.

        Keep in mind that a sales funnel is based on testing and tracking everything.

        Franck

        Originally Posted by Branlan17 View Post

        Can this page be just one page? I undertsand opt in is important I'm just trying to figure out right now if I need a site that funnels from one page to the next to create interest or if a basic lander can convert fine with optimization?
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        Former Body Guard, Now REAL Traffic & List Building Coach
        >> HOT WSO: Six Figure Solo Sellers <<

        Winson Yeung said: "...Definitively A++ recommended WSO"
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  • Profile picture of the author Franck Silvestre
    You don't give too much info, but I guess you are talking about promoting affiliate programs?

    This really depends. Some marketers make hefty commissions with just a landing page and cpa offers.

    For me, it's more sales funnel type. I send people to a squeeze page and start building relation. Later on, you can send an email and make thousands... you can do this every month.

    In the long run, the sales funnel always win. because you are somewhat in control, and you always have prospects and customers to market your offers (whether it's yours or affiliate products).

    All the best,

    Franck
    Signature
    Former Body Guard, Now REAL Traffic & List Building Coach
    >> HOT WSO: Six Figure Solo Sellers <<

    Winson Yeung said: "...Definitively A++ recommended WSO"
    Kevin Riley said: "Franck, glad to see you bringing out MORE and MORE GREAT stuff"
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  • Profile picture of the author Branlan17
    Any more input on this?

    The main question pertains to whether a single page lander or a multi-paged one usually converts better.
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  • Profile picture of the author Branlan17
    My eyelids are closing on me so I'm gonna take a nap and see if any fresh ideas/input find their way in here
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    • Profile picture of the author JeffLam
      Hi Branlan,

      I just checked out your website(because I was curious on a Enlarge your Penis niche, not because I am......nevermind). In my opinion, your copywriting is pretty good! Kept me interested. Where did you learn it from?

      However, perhaps you may touch up the graphics a little. Your current graphics are a little poorly done in taste. Granted, graphics may or may not increase conversions...but be an extreme! Do it well or don't do it.

      I also believe making the website a lighter coloured/more red,orangey colours will be better than the current dark theme you have now. Makes the text a little easier to read. Also, place more buttons/large text for users to click to your affiliate link. That will definitely increase conversions as users are more accessible to the links.

      Like I said, your copywriting with your story and all is great! One suggestion: cut out any fluff (I didn't scan through it to see if there were any) as users tend to have short attention spans.

      Hope it helps,
      Jeff
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  • Profile picture of the author Branlan17
    Excellent input, and I appreciate the praise... I didn't learn it anywhere I just decided to try my hand at copy and try to play on the thoughts of my reader. I think my first test will be a re-doing of the color/text scheme like you're talking about... run that for a couple weeks and then try making it multi-paged if I think that could increase conversions further.

    Also, to what images are you referring? the main banner image or the others? I'm not sure if the "how i went from..." image is too much / sounds spammy or if it captures attention how i want it.. what would you suggest as far as specific image refinements/changes?
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    • Profile picture of the author JeffLam
      Originally Posted by Branlan17 View Post

      Excellent input, and I appreciate the praise... I didn't learn it anywhere I just decided to try my hand at copy and try to play on the thoughts of my reader. I think my first test will be a re-doing of the color/text scheme like you're talking about... run that for a couple weeks and then try making it multi-paged if I think that could increase conversions further.

      Also, to what images are you referring? the main banner image or the others? I'm not sure if the "how i went from..." image is too much / sounds spammy or if it captures attention how i want it.. what would you suggest as far as specific image refinements/changes?
      It is all just my personal opinion. Different people may look at the graphics differently! But..

      The header image with the ruler is great, but I think it is a little dark visually, and a little shoddy with the image. Change the colour of the blue text to perhaps a brighter colour.

      And your header image with the "Are you Happy with your Penis Size" could be done more graphically pleasing too IMO.
      Signature
      *********************
      Secret Technique Effortlessly CATAPULTS YOUR Opt-In Rates By: 100%..200%..Even 400% Higher!
      >> Interested? Click to find out more.. <<
      *********************
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  • Profile picture of the author Kevin Williams
    How are you driving traffic to this? Articles?

    Either way, you should have a list opt-in on there somewhere - that way if you can't sell them to the program you can still get their emails and try again later. I prefer to put them as a pop-up box that follows the reader, but make sure it can be closed!

    As a final note ... check my signature (wink wink)

    *edit*oh, I liked the header image, but it looks a little tacky and might improve conversions to change it
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  • Profile picture of the author Rob Quieny
    If you are designing landers and you would like to end up with a mini-site .... I think every one is aware that there is a growing dislike for one-page landers in the search industry right now. ... This will allow you to make a mini-funnel, if you know how to do that ...
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  • Profile picture of the author Branlan17
    Rob, can you explain the concept of a "mini-funnel" to me please?
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