Wait, Before You Go - Let Me Offer You a Discount

You know, though, how many people ask for a discount?

Most people, they see a price, and either buy or don't buy based on the price they see. If they had tried to haggle, they might have gotten a better deal.

So, if a person agreed to buy something for $37, but found out someone else bought it for $17, who is to blame?

There are people that get good deals just by asking for them.

Then, there are people that get good deals by waiting. My mom has done that to save on magazine subscriptions. They'll send you a renewal notice a few months ahead of time. If you wait it out until just right before your subscription ends, they'll start sweetening the deal. It's cheaper to keep an existing customer than to grab a new one, after all. And, if you wait until the subscription has actually lapsed, you may end up getting an even better deal.

On the other hand, as you said, you want the customer to be satisfied. And that all turns back to the fixed price versus variable pricing debate that pops up now and then.

I think, though, that the controversial multi-OTO that came up the other day did it smartly. The first offer was something like $97. If you turned that down, the next offer was $37, but there were fewer bonuses. You were getting a better deal, but you were also getting fewer products. By going that route, you still have the benefit of snagging a customer at a lower price, but without as much risk of upsetting the customer that bought in at the higher price, because they also got more products as part of their purchase.