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Will This Cannibalize Sales Of Main Product?

by Kevin AKA Hubcap
1 replies
Quick question.

I have a product that covers a niche, for example...becoming a rodeo clown.

I'm going to continue selling the product but I want to break it up into sub niches and sell those products digitally and for less money than the original ..for instance how to become a rodeo clown in texas, oklahoma, etc.

In your experience, do you think this will cannibalize sales of the main product or capture customers that I wouldn't have gotten without these smaller, more focused products.

Kevin
#cannibalize #main #product #sales
  • Profile picture of the author Lance K
    Originally Posted by Kevin AKA Hubcap View Post

    Quick question.

    I have a product that covers a niche, for example...becoming a rodeo clown.

    I'm going to continue selling the product but I want to break it up into sub niches and sell those products digitally and for less money than the original ..for instance how to become a rodeo clown in texas, oklahoma, etc.

    In your experience, do you think this will cannibalize sales of the main product or capture customers that I wouldn't have gotten without these smaller, more focused products.

    Kevin

    Couldn't you have the main product be the introductory offer and then use the more niched product to expand and offer specifics for that particular niche?

    So the main product would be at the lower price point and the niche specific version would be at the higher price point.

    Maybe I'm misunderstanding.
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