FREE - Learn Sales Copy Writing, E-Mail Marketing, eBook Writing, Learn ONLY THE REAL TRUTH

by Kustom
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Hey, I'm Kustom.

I do designs and marketing, but I'm not going to try and promote myself here or sell you anything.

I am going to teach you how I personally learn't pretty much everything I know (which should mean alot ).

In computer software laws and circles there is a thing called Reverse-Engineering. It is a proccess of beginning with the end product, then deconstructing it and re-building it either as a whole or in sections in order to truely learn it.

When dealing with software you have to Truely Learn It, you mess up one line of code and it screws the entire program. Software is where Reverse Engineering is most 'practiced' with purpose.

Reverse Engineering is kind of how I learn't most of what I know, though I don't think it is actually Reverse Engineering what I do, but I do use some of the techniques and principals which come with it.



The Very Best Way For You To Learn Something Yourself Is...

Let me put it like this, you want to learn how to write a killer sales copy?

OK, so do that, idealy you want to learn from the Best, don't you?

It's easy to find the best sales copy. Look at the highest selling products on ClickBank for a start. If they've sold more than anybody else, you can bet your underwear that the Sales Copy is PRO.

Then all you have to do is DECONSTRUCT THEM carefully. Be observent. Instead of reading the Copy and getting persuaded by it, you need to look at it in a different light and ask yourself questions and write notes.

Say to yourself things like: The header is big red and bold. The first paragraph talks about how me and the author are similar. The second paragraph is bullet points showing benefits of the product. The bullet points are green ticks instead of black dots. etc.

Keep going over it making your own personal notes and observations.


Now, don't think that just because you've just this that you've learn't it, you haven't!

The REAL LEARNING comes afterwards when you TEST.

Everything you do should be tested. Then improved. Then tested. Then improved. Then tested.

This process should never stop, ever.


When you start your test's, in this case, if you've never written a Sales Copy before, I would attempt to write a really good Sales Copy from just what you've done already (taking notes, making observations).

When your Sales Copy is done, show it to some people who know what they are talking about (i.e Warriors) and get their honest feedback and constructive critism.

Take this on board.

Write a second Sales Copy.

Have people review it for you and tell you how good it is.

Write a third Sales Copy.

Keep doing this until your GOOD at writing Sales Copys.


I know this is an FACT so listen:
The human body adapts to whatever it practices. Bruce Lee was the best fighter in the world because he practiced fighting more than anybody else in the world. His body could punch harder than yours because he practiced punching.

The more you practice the better you get.


**PLEASE REMEMBER THIS**
You MUST work your weaknesses.

Last night a friend came over to help me with some Boxing Training, at first I had him hold the pads for me to hit but then when I was finished my friend wanted a go giving me some punches.

His Right Cross was a banger. He's got a real good punch on him. However, when I told him to hit me with some Left Jabs - it felt like I was being hit by my 4 year old Son.

My friend stopped Left Jabbing because "I'm sh*t with my left man" as I recall him saying to me, then he went on to punching with his Right Fist again.

**What I want you to learn from the above story is this: If you don't practice your left jab because your not good with it, YOU WILL NEVER BE GOOD WITH IT. Yes, your right will keep getting stronger but believe me a guy who can punch with both hands will beat a guy who can only punch with one hand any day of the week.


The same goes for ANYTHING you learn. There is never only one punch. In Sales Copy Writing for example it would be a good idea to learn grammer, persuasion, structure and presentation.

If you only ever practiced your presentation you would end up being a much better designer than you would Sales Copy Writer.



**** What We Have Learned Today ****
(POINTS WHICH I WANT TO GET ACROSS TO YOU)

i) Learn from the BEST.

There is a saying which actually changed my life. It goes a little something like this: "Never take advice from a Slave!".

What that means is, never take advice from somebody who hasn't done what you want to do, because they don't actually know. If you want advice about how to make millions, ask somebody who has made millions not somebody who has only made a few hundred pounds.

You can do this easier than you think. As I showed you how to learn from the best Copy Writers in the world, you can learn from the best E-Mail marketers aswell, just sign up to all their opt-in lists.


ii) Practice DOES Make Perfect.

The more you do something, the better you get. This is because once you've done something, you can review it and then think "ah it would of been better if I done X maybe?" then you can do it again and improve it. Each and everytime you do something, you learn something.

So do it LOADS and you learn ALOT MORE.


iii) TESTING IS THE ONLY WAY TO LEARN THE *REAL TRUTH*.

Although you ask peoples opinions and what not, the only way to find out the REAL TRUTH is to test it for yourself.



**** SPLIT TESTING ****

Let's carry on from where I said "you are now GOOD at writing a Sales Copy".

How do we go from GOOD to GREAT to MARVELOUS?

(obviously more practice )

and, Split Testing.


Split Testing a Sales Copy works like this:
(you will need tools to monitor how many sales convert)

You write a Sales Copy, the duplicate it so you have two.

You monitor the stats on your sales copy and record the results over a period of time.

Then you change ONE thing on the Sales Copy, it could be the header, or the first paragraph, or the your call to action. You choose ONE thing and change it. Then motintor your stats and record your results.

This way you can teach yourself how to write a better header for example and this will ultimatly effect the whole.

This way you can learn the REAL TRUTH and you will KNOW IT.



*** How To MASTER ANYTHING ***

This is the "basic" process to mastering anything.

1) Get hold of the BEST in the world and make notes and observations.

2) Try it out yourself, practice the WHOLE alot until you are GOOD at what it is you want to learn.

3) Split Test and work on the INDIVIDUAL aspects to improve the WHOLE.

(abit like getting massive in the gym, most experts recommend you start off with a full body workout 3 times a week, focusing on compound exercises, then after you get GOOD and you've built your foundation, work on different body parts on different days to improve the whole).



++ This is all good stuff. I know it works, I've done it my whole life and I always master anything I try to do and I master it quickly.


Thanks for taking the time to read this post. You now know how to TRUELY learn something and how to find the REAL TRUTH.

Please do some further reading on this subject OR start using the tools in this post NOW and you'll start seeing results.


Before I go:
Split-Testing will improve your Sales Copy. Each time you split test you will either IMPROVE your conversions OR learn that your "test" didn't improve your conversions. You will learn the TRUTH and therefor you can always use what is most effective and maximise your conversions.

It might be worth noting that there has been authors who have increased there sales by as much as 1000% simply by changing the TITLE OF THEIR BOOK.


Sorry if this post is messy or if there is any spelling or grammer mistakes. This post was written from the heart on impulse and I'm heading out the door soon so I don't have time to make it beautiful for you.

To your success,
Kustom.
#learn #penny #pretty #spending

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