Nude Advertising Stratgies Leave You Limp !!

Women aren't his target. Ever visit a garage? Everyone I have, has atleast one naked pinup or calendar.

More men work on cars than women. Men, generally, like naked women.

IMHO there is no difference in a swimsuit model or partly naked woman. Just some peoples perception.

Doing great ... thanks for asking .

I actually made the reply before your second comment . Multi-tasking lol

Now from years of having this thing about building muscle cars I have a collection of old Napa auto parts calenders .

These have some pretty scantily clad ladies on them. Vanna White ... Catherine Bach just to name a couple .

There is a big difference in little bitty swim suits and topless.

There is also a difference in these calenders, while popular some time back, would not receive nearly the mass appeal now a days .

Not saying pretty women don't sell. This is still a male dominated niche ... just don't think I would go the topless route .

Look at Go Daddy . They get men's attention in a full racing suit .

Notice I said IMHO (In My Humble Opinion) and then followed it up with its peoples perception.

I was also refering to the marketing aspect of it. Both images portray the same thing - sex. They both objectify women. One you personally find tasteful and the other you dont.

Many. Not most. And if it's the male demographic, it will be only a few.

Look at TV comercials for examples. While they arent nude, they still pimp women. IF the companies who do it didn't make more they would stop. Which tells me the target market is OK w/ it. And the nontarget market doesnt have much of a problem about it because if they did you should see lawsuits, boycotts, etc.

I take it that you've never been to Rio?
:rolleyes:

What you "think" should be, could be the "just the thing" in the eyes of the target market. It's what works for a target market that matters most if you're selling.

G

Not true. LOTS of cities allow this. Although there is something about how it's illegal if their nipples get hard... lol

I assume that you actually have factual data that backs up what you are
saying, otherwise, it's just your opinion.

My advice, for anybody who wants to try this, is as follows:

1. Think about your target market and whether or not they might respond to
it. Targeting women who are interested in learning how to knit will probably
not work. That's obvious. However, it is quite possible that targeting young
adults interested in online gaming, it might work.

2. In either case, test it. Don't just take somebody's opinion as gospel. We
get the same thing with long sales copy, videos on sales pages and on and
on. One person doesn't like it and starts making claims that it doesn't work.
Test for yourself.

The results are going to be different for each niche. The only way you're
going to know what works for YOURS is to try it.

I'm sure you do, but I don't think you understand what we are trying to suggest to you, and your "friend".

In the nicest way I can put it, your opinion of your friend's target market (the people he's selling to), doesn't matter.

Steve Wags had some great points about testing things. This can easily be done through google analytics or free split testing tools.

Not sure why you decided to suddenly tell us about you, but thanks for the info anyway The people your friend is selling to are not going to be influenced with what you do, or what you "think" they should do, based on what you believe.

(I'm pretty much a strait-talker so I hope that didn't come out to harsh. My participation here is for the best interest of helping your friend, and those lurking)

So staying on subject, my advice to your friend..

Ask yourself these important questions:

1. Who is it that you are selling to?
2. Where online and offline do they spend their time?
3. What do they think?
4. Test the marketing to increase your conversion rates.

If you don't decide who you are selling to, you leave yourself trying to sell to everyone for all the wrong reasons. Pick a niche, and proceed to step 2.

Step 2 gives you all the information you need in order to find out once and for all, what type of marketing to use that appeals to them- fully clothed? topless? Ask the people you are selling to. They know. The opinions or perceptions of others outside of these people don't matter.

You could perform a search for related forums, communities or groups. Read the discussions. Find out what they care most about. Find out what they passionately dislike. Participate and ask questions. It's their answers you want, and the only ones that matter.

Finally, test your marketing efforts. Go with what works, not what other people think you should do.

Sales is simple: "How many tomatoes can I get for my 2 heads of lettuce"

In order to sell lettuce to someone, you need to know they like lettuce, or someone they know likes lettuce.

Hope this makes sense.

Grant

Using an image of a woman in an advertisement isn't pimping. Managing a prostitute's business affairs is pimping.

Let's not get dramatic here.