Need advice on brochure design, and marketing

kirill.baryshnikov · 10-19-2009, 02:37 AM

Good day!

Please, advise how to increase sales of computer program.

The program is intended for tracking technical records of aircrafts.
The customers – air companies.

Website of the program avalon.kg/cas/en
The brochure avalon.kg/files/cas-en.jpg

What should I change in brochure and on website to increase customers and sales?
What others advices and suggestions to increase sales?

All suggestions, comments and replies are welcome!

Thank you!
Kirill

Product Developer · 10-19-2009, 04:30 AM

Kirill ,

The Brochure looks pretty good, it's very clean and professional.

The Website however is Confusing and looks like the text is just been thrown on the page "here and there" Not good.

Make the website more like your Brochure "white" clean and professional! have a "left menu" and a "top menu" on the site.

Your meta data:
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="description" content="CAS. Continuing Airworthiness System: Ready solutions for air fleet continuing airworthiness" />
<meta name="keywords" content="CAMO CAS Avalon Company Continuing Airworthiness System" /><title>CAS. Continuing Airworthiness System: Ready solutions for air fleet continuing airworthiness</title><style type="text/css" media="all">

Description is too short! - make it longer, the description will be shown in the search engines, write somthing more interesting in the description, make the viewer want to click on your site.

Keywords are wrong!
CAMO CAS Avalon Company Continuing Airworthiness -

Should be like this: CAMO, CAS, Avalon Company, Continuing Airworthiness,

Keywords should be seperated with a comma ( ,)
and grouped with single quotes (' ')

You also need to add more keywords. Add keywords that potential customers will be searching for on search engines.

To find out what people are searching for: type in a particular word for example: "Airworthiness" into the "google keyword tool" and then click "get keyword ideas"

You'll then get related keywords and be able to see how many searches are carried out each month for those keywords.

Best of luck

Alex

10-19-2009, 02:37 AM	#1
kirill.baryshnikov Warrior Member Join Date: Oct 2009 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Need advice on brochure design, and marketing Good day! Please, advise how to increase sales of computer program. The program is intended for tracking technical records of aircrafts. The customers – air companies. Website of the program avalon.kg/cas/en The brochure avalon.kg/files/cas-en.jpg What should I change in brochure and on website to increase customers and sales? What others advices and suggestions to increase sales? All suggestions, comments and replies are welcome! Thank you! Kirill

10-19-2009, 04:30 AM	#2
Product Developer Alex Cain Join Date: Apr 2009 Location: England Posts: 57 Thanks: 0 Thanked 14 Times in 13 Posts	Re: Need advice on brochure design, and marketing Kirill , The Brochure looks pretty good, it's very clean and professional. The Website however is Confusing and looks like the text is just been thrown on the page "here and there" Not good. Make the website more like your Brochure "white" clean and professional! have a "left menu" and a "top menu" on the site. Your meta data: <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="description" content="CAS. Continuing Airworthiness System: Ready solutions for air fleet continuing airworthiness" /> <meta name="keywords" content="CAMO CAS Avalon Company Continuing Airworthiness System" /><title>CAS. Continuing Airworthiness System: Ready solutions for air fleet continuing airworthiness</title><style type="text/css" media="all"> Description is too short! - make it longer, the description will be shown in the search engines, write somthing more interesting in the description, make the viewer want to click on your site. Keywords are wrong! CAMO CAS Avalon Company Continuing Airworthiness - Should be like this: CAMO, CAS, Avalon Company, Continuing Airworthiness, Keywords should be seperated with a comma ( ,) and grouped with single quotes (' ') You also need to add more keywords. Add keywords that potential customers will be searching for on search engines. To find out what people are searching for: type in a particular word for example: "Airworthiness" into the "google keyword tool" and then click "get keyword ideas" You'll then get related keywords and be able to see how many searches are carried out each month for those keywords. Best of luck Alex
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