Which Converts Better-Try it Risk Free vs Add to Cart vs Order Now

[yourreviewer]

Hello,
I was just wondering if anyone has split tested the order buttons using the following words.

1. Try it Risk Free
2. Add to Cart
3. Order Now

If so, I would be interested in hearing your conversions.

Thanks,
Dan

[MarkAndrews IMCopywriting]

I would recommend the latter - Order Now
out of the options given.

This is a very direct call to action.

Your first choice invites refunds - try it,
don't like it, ask for a refund.

Add to Cart - I just think is a bit wishy
washy for sales copy purposes, perfectly
alright for an online store though.

The last one is just much stronger.


Mark Andrews...

[yourreviewer]

Originally Posted by MarkAndrews IMCopywriting

I would recommend the latter - Order Now
out of the options given.

This is a very direct call to action.

Your first choice invites refunds - try it,
don't like it, ask for a refund.

Add to Cart - I just think is a bit wishy
washy for sales copy purposes, perfectly
alright for an online store though.

The last one is just much stronger.


Mark Andrews...

Thanks Mark. That's interesting. Of course, I need to test it on my salescopy. Have you tested and tracked the results for "Download Now"?

[Desmond Ong]

I noticed "Add to Cart" works ridiculously well on my upsell pages.

For my recent launch, my upsell page converts at 40%... which is great. I actually use Ryan D's yellow add to cart button.

[John Burton]

I have tried something similar to 'Risk free' with pretty disastrous results. Sales went down by 75 percent. Not sure why people don't like it, but my customers certainly didn't.

John Burton

[MarkAndrews IMCopywriting]

Originally Posted by yourreviewer

Thanks Mark. That's interesting. Of course, I need to test it on my salescopy. Have you tested and tracked the results for "Download Now"?

Nope, can't say that I have.

Sorry.


Mark Andrews...

[Alexa Smith]

The one I like least, myself, is "add to cart" (I really don't like it at all!); but every time I see anyone's split-testing results, that seems to be the one that converted best. Go figure.

[ghyphena]

Originally Posted by MarkAndrews IMCopywriting

I would recommend the latter - Order Now
out of the options given.

I haven't split-tested this myself, but Scott Haines advises against it because, he says, people don't like to be reminded it's an "order", i.e. money is to be spent.

In my opinion, "Add To Cart" carries just as much of a spending-money connotation, but it seems to convert better. Go figure.

Originally Posted by Alexa Smith

The one I like least, myself, is "add to cart" (I really don't like it at all!)

Why is that, Alexa? Is it because there's often, in fact, no "cart" to speak of, or is there some other reason?

By the way, a lot of split-tests done using "Add To Cart" do so in the "Belcher Button" configuration - big orange rectangle, credit card logos, strikethrough price, dashed red border... or at least some combination of the above elements. I wonder if the other copy (of the OP's 3 options) is tested under the same conditions. Just a thought.

[tomw]

Originally Posted by Alexa Smith

The one I like least, myself, is "add to cart" (I really don't like it at all!); but every time I see anyone's split-testing results, that seems to be the one that converted best. Go figure.

Yep, although obviously context dependent, it generally pulls the best. The reason why is to do with various usability factors based on acquired cognitive conventions, recognition/action processing heuristics and other tediously dull stuff based on (user) behavioural analysis.



Tom

[Alexa Smith]

Originally Posted by ghyphena

Why is that, Alexa? Is it because there is often, in fact, no cart to speak of, or is there some other reason?

I think it's probably just because there isn't usually a "cart" (in the same way that there is, for example, when you're buying books from Amazon - who don't use that terminology anyway, as I remember).

[Adam Carn]

Originally Posted by Alexa Smith

I think it's probably just because there isn't usually a "cart" (in the same way that there is, for example, when you're buying books from Amazon - who don't use that terminology anyway, as I remember).

I don't like the "add to cart" thing either. Maybe because I'm British. Having said that, "add to trolley" would sound silly too.

But yeah mainly it's because there's no cart, it's just an order button. Apperently the Belcher Button converts really well and it says "add to cart" as well.

Adam

[SPress]

I've found 'Add To Cart' to be the best converting