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Which Converts Better-Try it Risk Free vs Add to Cart vs Order Now

by yourreviewer
9 replies
Hello,
I was just wondering if anyone has split tested the order buttons using the following words.

1. Try it Risk Free
2. Add to Cart
3. Order Now

If so, I would be interested in hearing your conversions.

Thanks,
Dan
#add #bettertry #cart #converts #free #order #risk
  • Profile picture of the author MarkAndrews IMCopywriting
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    • Profile picture of the author yourreviewer
      Originally Posted by MarkAndrews IMCopywriting View Post

      I would recommend the latter - Order Now
      out of the options given.

      This is a very direct call to action.

      Your first choice invites refunds - try it,
      don't like it, ask for a refund.

      Add to Cart - I just think is a bit wishy
      washy for sales copy purposes, perfectly
      alright for an online store though.

      The last one is just much stronger.


      Mark Andrews...
      Thanks Mark. That's interesting. Of course, I need to test it on my salescopy. Have you tested and tracked the results for "Download Now"?
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      • Profile picture of the author MarkAndrews IMCopywriting
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        • Profile picture of the author Alexa Smith
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          • Profile picture of the author ghyphena
            Originally Posted by MarkAndrews IMCopywriting View Post

            I would recommend the latter - Order Now
            out of the options given.
            I haven't split-tested this myself, but Scott Haines advises against it because, he says, people don't like to be reminded it's an "order", i.e. money is to be spent.

            In my opinion, "Add To Cart" carries just as much of a spending-money connotation, but it seems to convert better. Go figure.

            Originally Posted by Alexa Smith View Post

            The one I like least, myself, is "add to cart" (I really don't like it at all!)
            Why is that, Alexa? Is it because there's often, in fact, no "cart" to speak of, or is there some other reason?

            By the way, a lot of split-tests done using "Add To Cart" do so in the "Belcher Button" configuration - big orange rectangle, credit card logos, strikethrough price, dashed red border... or at least some combination of the above elements. I wonder if the other copy (of the OP's 3 options) is tested under the same conditions. Just a thought.
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            • Profile picture of the author Alexa Smith
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              • Profile picture of the author Adam Carn
                Originally Posted by Alexa Smith View Post

                I think it's probably just because there isn't usually a "cart" (in the same way that there is, for example, when you're buying books from Amazon - who don't use that terminology anyway, as I remember).
                I don't like the "add to cart" thing either. Maybe because I'm British. Having said that, "add to trolley" would sound silly too.

                But yeah mainly it's because there's no cart, it's just an order button. Apperently the Belcher Button converts really well and it says "add to cart" as well.

                Adam
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                • Profile picture of the author SPress
                  I've found 'Add To Cart' to be the best converting
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          • Profile picture of the author tomw
            Originally Posted by Alexa Smith View Post

            The one I like least, myself, is "add to cart" (I really don't like it at all!); but every time I see anyone's split-testing results, that seems to be the one that converted best. Go figure.
            Yep, although obviously context dependent, it generally pulls the best. The reason why is to do with various usability factors based on acquired cognitive conventions, recognition/action processing heuristics and other tediously dull stuff based on (user) behavioural analysis.



            Tom
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  • Profile picture of the author Desmond Ong
    I noticed "Add to Cart" works ridiculously well on my upsell pages.

    For my recent launch, my upsell page converts at 40%... which is great. I actually use Ryan D's yellow add to cart button.
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  • Profile picture of the author John Burton
    I have tried something similar to 'Risk free' with pretty disastrous results. Sales went down by 75 percent. Not sure why people don't like it, but my customers certainly didn't.

    John Burton
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    My site - free guide for starting and running your own online business.

    Boost your sales page conversion rate instantly.
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